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苹果13马上来了！你准备好钱了吗？ 从库克接手苹果，手机更换的速度越来越快。8月24日，是库克在苹果的十周年。 
全美各大么媒体也替我们捋了捋库克这十年。
先看一下几个媒体的标题 Ten years ago, Tim Cook wasnamed CEO of Apple. He had a tough task. His predecessor Steve Jobs founded the company, and returned from exile to bring Apple back from the brink of death and launch the products that defined Apple as a modern computing juggernaut: The iMac, iPod, iPhone and iPad.10年前，库克被任命为苹果CEO。但他面临着艰巨的任务。库克的前任史蒂夫·乔布斯创立了苹果公司，被驱逐后，又回到苹果，给濒死的苹果带来生机。在乔布斯的带领下，苹果公司发布的产品，iMac, iPod, iPhone和iPad使得苹果成为现代计算机的主宰。But Cook says that Jobs told him to be his own leader, and never to ask "what would Steve do?" He took that advice, building a rigorous operational juggernaut and turning Apple into the most valuable publicly traded company in the world.然而，乔布斯告诉库克要他摆脱乔布斯的影子，创立自己的领导风格，不要去想“乔布斯会怎么做？”库克接受了乔布斯建议，最终创立了高水准的操作系统，也使得苹果成为当今最有价值的上市公司。Under Cook, Apple shored up the iPhone business and bolstered it with a constellation of new products that attract new customers and entrench current customers in Apple's world. Since 2011, the company has released several new products, including the Apple Watch and AirPods.在库克的领导下，苹果的iPhone业务日益强大，并且推出了一系列新产品来支撑它，牢固确立了苹果帝国。自从2011年，苹果公司已经发布了很多新产品，这其中就包括苹果手表和苹果耳机。Cook's Apple is significantly bigger than it was when he took over, and it also faces new challenges, from navigating politics around the world to the perennial question about what its next big product is.现在的苹果比库克刚接手是要大很多，但同时也面临着很多新的挑战，包括来自政府和消费者市场期望的挑战。Ultimately, Apple's board is happy with Cook and his performance. In September, Apple's board granted Cook shares and performance-based awards that could give him more than 1 million Apple shares through 2026, his first stock grant since he took over.最终，苹果董事会很满意库克的工作，9月份董事会授予库克股份和行权到2026年的100万股的绩效奖励。而这是库克接任以来第一次得到股票授权。Here's Cook's 10-year report card.In the third fiscal quarter of 2011, Apple reported $28.57 billion in revenue. This year, in the same quarter and the most recent quarter which figures are available, Apple reported $81.4 billion in sales — nearly three times as much.2011年第三财季，苹果发布的收益为285.7亿美元。而今年同一季度，收益到达了814亿美元-几乎上涨了3倍。Apple's iPhone alone accounted for nearly $39.6 billion last quarter, which is more than the company's entire sales when Cook took over.上一季度，iPhone一项产品的收益就占了396亿美元，比库克刚接管苹果时的公司总收益还多。Stock price and market cap 股价和市值Investors would be happy if they bought Apple on Cook's first day. An investment of $1,000 in Apple stock on Aug. 24, 2011, would be worth more than $16,866 as of Monday, an over 32% annual rate of return if they reinvested all dividends. The S&P 500 only returned just more than 16% annually over the same period.如果你在库克接管苹果的第一天就买了苹果股票，那你就偷着乐吧！2011年8月24日向苹果投资1000美元，如今，你就能获得16866多美元，相当于你分红再投资的年化收益达到32%。In 2011, Apple had 929,409,000 shares outstanding. In October it had 17,001,802,000 shares outstanding, but that was after a 4-1 stock split in 2020 and a 7-1 stock split in 2014. As of October, Apple had the equivalent of 607,207,214 in 2011 shares outstanding, or a 35% decrease since Cook took over.2011年，苹果已发行股票数为929，409，000。十月份达到了17,001,802,000，而这是在2014年7比1和2020年4比1的股票后的股数。到10月，苹果的发行股票数为607,207,214相当于2011年发行股票数，比库克接管时减少了35%。Apple is the most valuable publicly traded company, worth more than $2.4 trillion, edging out other giants such as Microsoft and Amazon.苹果是世界上最有价值的上市公司，价值达到2.4万多亿美元，超过了另外两个科技巨头微软和亚马逊。One thing propelling Apple's market cap is the company's new focus on its services business. The catch-all category includes software subscriptions like iCloud and Apple Music, App Store downloads and a portion of transactions users make in the apps they download and cuts from its Apple Apple first started to call attention to the previously sleepy category in 2015 as iPhone growth slowed.促使苹果市值增长的一个原因就是其服务业务。其服务业务一应俱全，包括软件订阅，音乐服务，应用市场下载等。而苹果会从中收取一部分服务费。随着iPhone销售增长缓慢，苹果在2015年启动了这项沉睡已久的服务费项目。The growth of Apple's services business from $2.95 billion in fiscal 2011 to $53.77 billion in fiscal 2020 has given investors’ confidence that it can find new revenue streams even as iPhone sales slow.苹果2011年财年服务业务的收益为29.5亿美元，2020年达到了537.7亿美元。这一数字证明苹果能够在手机业务下滑时，找到新的收益来源，而这也给了投资者信心。Jobs was known as a product-focused CEO who was involved in the development of new devices from their conception until they were on store shelves. Cook isn't as product focused as his predecessor, but his Apple has managed to launch several new successful products.乔布斯是个产品为王的CEO, 他从产品概念的提出到最后上市会全程参与。而库克虽然没有像乔布斯那样专注产品，但在他执掌苹果期间，也推出了好几款成功的产品。In 2015, Apple released Apple Watch, a companion for the iPhone that tracked heart rate, displayed notifications and worked with a variety compatible watch bands from fashion brands like Hermes.2015年苹果发布了苹果手表，这是一款搭配苹果手机的产品，能够检测心率，给出提示，同时还能和其它时尚品牌手表兼容使用。Apple also released AirPods in 2016. When Cook took over, the most advanced iPhone was the iPhone 4. Modern iPhone 12 devices can come with as many as three cameras, 6.7-inch screens and an Apple-designed processor that rivals the fastest computer chips.2016年苹果推出了苹果耳机。当库克接任时，苹果手机卖的最好的是iPhone4。现在iphone 12有三个摄像头，6.7英寸屏幕以及苹果自研的能媲美最快芯片的处理器。
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