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Doing Business in India: A Cultural Perspective

 黄桃坚果书馆 2022-04-26
  1.  What is the reason for Joel's unpleasant business experience in India?

    The way Americans do things is different from that of India. Joel expects to finish the work at a high speed and speed up the implementation of details. But Indians were not in a hurry to finish the work and began aimless discussions. The difference between them leads to the distrust and unpleasant cooperation between the two sides.

  2. If you were Joel, what kind of preparation would you do before you started your business negotiation with Indian partners?

    When I go to India for cooperation and detailed exchange, I will understand the local culture of India in advance and get familiar with the work rhythm of Indians and relevant customs in advance.

  3. Can you give some suggestions to help Joel improve his business strategy with the Indian company?

In the discussion, if you don't agree with the other party's point of view, you can keep silent and don't retort.

Westernized Indians may be very confident and straightforward. It is OK to treat them in the same way. Politeness and honesty help to prove the sincerity of cooperation intention to a great extent.

Treat women with equal respect.

Joel needs to carefully plan his wardrobe and remember India's conservative dress code. Some Indians are not used to the sense of humor in the workplace.

Most traditional Indians are alcoholics / vegetarians, so their eating habits need to be respected.

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