基本释义 A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products. n. 细分市场,小众市场 Most of America’s big tech firms—among them Apple, Google, Meta and Microsoft—as well as Asian giants like ByteDance (TikTok’s Chinese owner) and Sony, are developing or already selling vr or ar headsets. What has so far been a niche market is about to become very crowded. 包括苹果、谷歌、Meta和微软在内的大部分美国大型科技企业,以及字节跳动(Tiktok的中国母公司)和索尼等亚洲巨头,都正在开发或已在销售VR或AR头戴式设备。目前为止,这里还是一片小众市场,但接下来,它将会变得热闹非凡。 《经济学人》 单词niche来源于法语。法国人信奉天主教,在建造房屋时,常常在外墙上凿出一个不大的神龛,以供放圣母玛利亚。它虽然小,但边界清晰,洞里乾坤,因而后来被用来形容大市场中的缝隙市场(niche market),商业上音译也称“利基市场”,指有利可图的小众市场,对应的是mass market(大众市场)。 A climber was trapped in a niche on a hill. 一个登山者被困在山上的石缝里。 She eventually found her niche in live commerce. 最后她在直播带货行业找到了理想的工作。 The egg industry's push is the first major test of whether animal products from regenerative farms can become the next premium offering. In barely more than a decade, organic eggs went from being dismissed as a niche product in natural foods stores to being sold at Walmart.鸡蛋行业的努力是对再生农场动物产品能否成为下一个优质产品的首个重大考验。在短短十多年的时间里,有机鸡蛋一开始在天然食品商店里被视为一种小众产品而被忽视,直至后来在沃尔玛被销售。 |
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