 品牌故事 Brand Store ━ GLC Paints，沙特阿拉伯顶级的艺术涂料品牌，由Abdel Fattah Ibrahim El Hout创立。1979年，他们在阿拉伯湾建立了首家工厂，为了稳固并扩大在中东的业务，于1991年在黎巴嫩开设了新的工厂。1994年，通过埃及市场进入非洲大陆，并于1997年在开罗建立了第一家工厂。作为一家成熟的艺术涂料供应商，GLC Paints立志成长为中东地区乃至非洲最大的建筑涂料工厂之一。 GLC Paints, Saudi Arabia's top art paint brand, founded by Abdel Fattah Ibrahim El Hout. In 1979, they opened their first factory in the Arabian Gulf, and in 1991, to consolidate and expand operations in the Middle East, they opened a new factory in Lebanon. In 1994, it entered the African continent through the Egyptian market and set up its first factory in Cairo in 1997. As a mature supplier of art Paints, GLC Paints is determined to grow into one of the largest building paint factories in the Middle East and even Africa.  合作纽带 Cooperative bond ━ 2022 Color Piazza是GLC Paints于开罗推出的新的涂料展厅项目，由GLC Paints携手埃及建筑师兼艺术家Emy Hussein、Karim Mekhtigian及Badie Architects展开的一场具有视觉震撼力体验的“涂料运动”。 2022 Color Piazza is the new paint showroom project launched in Cairo by GLC Paints, A visually stunning 'paint movement' launched by GLC Paints in collaboration with Egyptian Architects and artists Emy Hussein, Karim Mekhtigian and Badie Architects.    GLC Paints x Emy Hussein 无限的自我表达 ━ Emy Hussein善长通过艺术的形式探索无限的自我表达，模糊艺术、建筑和室内之间的彼此微妙界限，使涂料肌理淋漓尽致的体现于展厅之中。而空间作为产品的载体，主体地位的涂料需要表现和被表现的可能。在展厅的空间设计上，Emy Hussein试图创造一种新的建筑形式和空间体量，在既有形式中寻求无形式的表达，从而具有无限性、永续性。 Emy Hussein explores the infinite self expression through art, blurring the delicate boundaries between art, architecture and interior, and allowing the paint texture to be fully embodied in the exhibition hall. And space as the carrier of the product, the main position of the coating needs to show and be expressed. For the exhibition space, Emy Hussein sought to create a new form and volume, seeking to express the formlessness of the existing form in order to achieve infinity and sustainability.       GLC Paints x Karim Mekhtigian 立足于当下，超越当下 ━ 所谓的精神之路，既立足于当下，又超越当下，进而步入自然与原始的无形之中。GLC Paints的创始人Mohamed Amin Elhout将他的愿景，托付给这位亚美尼亚裔著名的艺术家及建筑师、有着“炼金术士”称呼的Karim Mekhtigian，与他一起穿越时空，凭借相互默契地配合、专业水准的体现和对内在事物联系的远见卓识，使展厅的设计概念最终完美地落地。 The spiritual path is based on the present moment, beyond the present moment, and then into the nature and the original intangible. The founder of GLC Paints, Mohamed Amin Elhout, entrusted his vision to the armenian-born artist and architect Karim Mekhtigian, known as the 'alchemist,' to travel through time with him, With the tacit cooperation, professional standards and internal things of the embodiment of the visionary, so that the design concept of the exhibition hall finally perfect landing. GLC Paints x Badie Architects 重塑自己 ━ “不断重塑自己，以获得独特、诚实和通透的社会体验。”这是埃及建筑师Mohamed Badie概括性的社会实践总结。此次的展厅设计，是表现主义的另一种诠释，设计灵感来源于日常生活的积累，因而可满足绝大多数人的情感需求。Badie Architects的目标在于打破常规范式的同时，重新定义空间体验和观众行为。 'Constantly reinvent yourself for a unique, honest and transparent social experience.' This is a summary of Egyptian architect Mohamed Badie's social practice. This exhibition hall design, is another interpretation of expressionism, design inspiration comes from the accumulation of daily life, so it can meet the emotional needs of the vast majority of people. Badie Architects aims to redefine spatial experience and viewer behaviour while breaking the conventional paradigm. GLC Paints x Ebtissam 新艺术，拥抱自然之美 ━ 埃及建筑事务所ENCODE的创始人Ebtissam Mohamed Farid在2022 Color Piazza的展厅设计中，打造了一个平静、神秘的空间，试图凭借“新艺术”为文化载体去拥抱自然之美。于是，她加入了伊斯兰文化的几何图案，而这不仅仅只是单一的艺术表现，更是中东文化遗产的创新和传承，将建筑与艺术相结合，把风格的主要特征、关系和比例作为研究的对象，从而创造出具有明显在地文化性的独特作品。 Ebtissam Mohamed Farid, founder of Egyptian architecture firm ENCODE, has created a calm, mysterious space for the 2022 Color Piazza showroom, which seeks to embrace the beauty of nature with 'art Nouveau' as a cultural vehicle. Therefore, she added the geometric pattern of Islamic culture, which is not only a single artistic expression, but also the innovation and inheritance of the Cultural heritage of the Middle East. She combined architecture with art, and took the main characteristics, relations and proportions of style as the research object, so as to create a unique work with obvious local culture. |
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