「晨读音频」
大家好,欢迎来到懒人英语晨读栏目。我是Reevs,早上好呀。
今天我们要听一个销售会议,我们要学习一些非常有用的英语来讨论销售策略。 So, we’re gonna learn English for sales strategies, for making suggestions and for responding to suggestions. So, we are ready to listen to our dialogue. 「对话文本」 A: All right, people. We’re holding this meeting today because we’ve got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you plan to drive sales... Roger? 好了,各位。今天我们开这个会是因为我们须在销售上做点事情了,并且我们现在就做!我想要创意的实施方案。你打算怎样增加销售,罗杰?
C: Um, perhaps, um, a promotion. Maybe a two-for-one offer, or something like that!
C: Yes Mr. Swan, we were kind of considering a two-for-one offer to get more competitive. D: A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider. A: Yeah, exactly. That’s just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative. 「重要发音技巧」
2. 词内Flap T:better /ˈbetər/ 对话中:Manager:Anyone have a better plan? 「核心单词掌握」
好的,我们来看一些有趣的词汇。 Let’s start with the first word - creative. 1. creative /kriˈeɪtɪv/ adj. 创造的,创作的 那我记得以前在学校读书的时候,老师就说希望我们有creative thinking, 创造性思维,那不管是在学校还是在生活或者职场中,都要有creative thinking. Manager说Roger的想法:Not very creative. 那比如说现在这个部门成立一个创意小组,就是creative team. Okay, so, let’s move on to our second word. 2. promotion/prəˈməʊʃn/ n. 推广 So, what is a promotion exactly? It means a marketing strategy in this dialogue. And, if I go to the supermarket and I see“Buy one and get one free”. 如果我去超市看到“买一送一” So, that’s a two-for-one. That’s a two-for-one promotion, right? Yeah, okay. That’s a sales promotion. So, let’s move on to our third word- brilliant. 好的,那么,让我们继续我们的第三个词-brilliant. 3. brilliant /ˈbrɪliənt/ adj. 极好的 That’s a great word right there. A lot of people might say “That’s a great idea!” or “Great!”, but in the dialogue we heard another way of saying this same idea. 很多人可能会说:“真是个好主意!”或者“太好了!”,但在对话中我们听到了另一种表达同样观点的方式。 That’s a brilliant idea.这是一个绝妙的主意。 「实用口语表达」 Now let's look at some interesting phrases. Okay, the first one is drive sales. 1. drive sales 推动销量 To drive sales, and that means… To increase sales. Or to sell more. 所以如果你也是做销售的工作,像Dialogue里的Roger一样,被你的经理问道 你打算怎样增加销售? Ok. Now let's look at our second phrase and it's “in the market”. 现在让我们看看我们的第二个短语,它是in the market。 2. in the market 在市场上 We heard this phrase in the dialogue and it means in the industry. I can say, for example, iPods are the most popular mp3-players in the market” 我可以说,比如: “ iPod 是市场上最流行的 MP3 播放器。” So our third phrase is “match the competitors”. 我们今天第三个短语是match the competitors。 3. match the competitors 比得过竞争对手(的价格优势) Okay, now, I’ll give you an example. 好,现在,让我来举个例子,我们来在句子中体会一下。 It’s impossible for us to match the competitors. Our costs are just too high.
最后一个短语是 It’ll never fly. 4. It’ll never fly. 不会奏效。 So, this phrase sounds a little bit strange. Fly? Are we talking about an airplane here? What's going on? But we’re not, so, we’re gonna give you some examples and try and guess what it’ll never fly really means. Example1.This marketing plan will never fly. It’s just too expensive. 例1.这个营销计划不会成功的,它太贵了。 So, it means it won’t work. Now, it's time for us to review what we've learned today. 现在我们来回顾一下今天所学习的,要跟上我一起来认真回顾,思考起来。 「今日所学回顾」
2.单词重点: creative adj. 创造的 3. 表达重点: Alright, that's all for today. Thanks for coming. Hope you enjoy today's lesson. |
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