CommitmentCapabilityConvictionCourageEnablingdevicesIndividualactivity ChangevisionChiefexecutiveDown thelineExternalconstituentsLeaders hipgroupsDevelopingfelt need. . . . . . andvision. . . amplifying change andbuildingskills . . . . . . andreinforcingchangeInstitu tional-izing achangemindset 1. Preparing for change 2. Bringing about change 3. Sustainingchange Launchingchange . . . Product offeringPlacePricePositioningpromotionProductPackage |
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