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CODE MODULE PRESCRIBED TEXT AUTHORS PUBLISHER EDITION YEAR
AM ADVERTISING MANAGEMENT Contemporary Advertising Arens, WF McGraw-Hill 12th 2009 E C
APM ADVERTISING PRODUCTION MANAGEMENT Advertising Production Management Cummings, ICG Text available from IMM GSM offices - - C E
BBM BUSINESS TO BUSINESS MARKETING Business Marketing: Connecting Strategy, Relationships and Learning Dwyer, FR & Tanner, JF McGraw-Hill 4th 2009 E
BC BUSINESS COMMUNICATION Excellence in Business Communication Thill, JV & Bovee, CL Prentice-Hall 8th 2008 C C C C C C C C
BL BUSINESS LAW General Principles of Commercial Law Havenga, P (Editor) Juta 6th 2007 C C C C C C C C
BM BUSINESS MANAGEMENT Management Principles: A Contemporary Edition for Africa Smit, PJ et al Juta 4th 2007 C C C C C C C C
CBB CONSUMER & BUYER BEHAVIOUR Consumer Behavior Blackwell RD; Miniard, PW & Engel, JF South-Western College 10th 2006 C C C C C C
CRE CREATIVE STRATEGY Advertising & Promotion: An Integrated Marketing Communication Perspective Belch, MA &Belch, GE McGraw-Hill 8th 2009 C C
DLM DISTRIBUTION & LOGISTICS MANAGEMENT Marketing Channels: A Management View Rosenbloom, B South-Western College 7th 2004 C C
EC E-COMMERCE e-Commerce: A Southern Africa Perspective Chipp, K & Ismail, Z New Africa Books - 2004 E
ENT ENTREPRENEURSHIP Managing Small Business Longenecker, JG;Moore, CW & Petty, JW South-Western College CENGAGE 14th 2008 E
FA FINANCIAL ACCOUNTING Finance and Accounting for Non Specialist students Pizzey, A Financial Times Prentice Hall 1998 C C
FM FINANCIAL MANAGEMENT Financial Aspects of Marketing Schmidt, RA & Wright, H Palgrave - 1996 C C C C C
HRM HUMAN RESOURCE MANAGEMENT Human Resources Management Nel, PS et al Oxford University Press Southern Africa 7th 2008 C C
M1 PRINCIPLES OF MARKETING Basic Marketing: A Marketing Strategy Planning Approach Cannon, JP; Perrault, WD & McCarthy, EJ McGraw-Hill 17th 2009 C C C C C C C C C
M2 PRACTICE OF MARKETING Applied Strategic Marketing Du Plessis, JP; Jooste, CJ & Strydom, WJ Heinemann 3rd 2009 C C C C C
M3 INTERNATIONAL MARKETING International Marketing Cateora, PR; Gilly, MC &Graham, JL McGraw-Hill 14th 2009 C C C
M4 MARKETING STRATEGY Contemporary Cases in Southern African Marketing Abratt, R; Klopper, HB & Viljoen, K (Editors) New Africa Books 2nd 2007 C C C
MA MANAGEMENT ACCOUNTING Finance and Accounting for Non Specialist students Pizzey, A Financial Times Prentice Hall 1998 C C
MC MARKETING COMMUNICATIONS Integrated Marketing Communications in Advertising and Promotion Shimp, TA South-Western College 8th ISE 2010 C C C C C C C C
MIC&
MAC
MICRO ECONOMICS &
MACRO ECONOMICS Economics for South African Students
Mohr, P; Fourie, L
& Associates Van Schaik 4th 2007 C C C C C C C
MRA MARKETING RESEARCH APPLICATION Marketing Research Aaker, D. A., Kumar, V. & Day, G. S. Wiley 9th 2006 C
MS MEDIA STRATEGY Media Planning: Art or Science? Muller, G AMASA- RSA 3rd 2005 C
PM PRODUCT MANAGEMENT Product Management Lehmann, DR & Winer, RS McGraw-Hill 4th 2005 E
PR PUBLIC RELATIONS The Handbook for Public Relations Skinner, JC et al Oxford University Press Southern Africa 8th 2007 E C
PS PROMOTIONAL STRATEGY Integrated Marketing Communications in Advertising and Promotion Shimp,TA South-Western College 8th ISE 2010 C
RM RETAIL MARKETING Retailing Management Levy, M & Weitz, BA McGraw-Hill 7th 2009 E C
SERM SERVICES MARKETING Services Marketing Lovelock, KC & Wirtz, J Pearson 6th 2007 E
STAT STATISTICAL ANALYSIS Applied Business Statistics: Methods and Excel-based Applications Wegner, T Juta 2nd 2007 C C C C C C C
STRM STRATEGIC MANAGEMENT
Theory of Strategic Management with Cases
OR Strategic Management: An Integrated
Approach
Hill, CWL &
Jones, GR
CENGAGE OR Houghton-
Mifflin
8th
8th
2009
2008 C C
CODE MODULE PRESCRIBED TEXT AUTHORS PUBLISHER EDITION YEAR
MR MARKETING RESEARCH Marketing Research Wiid, J & Diggines, C Juta - 2009 C C C C
CODE MODULE PRESCRIBED TEXT AUTHORS PUBLISHER EDITION YEAR
SALM SALES MANAGEMENT Relationship Selling Johnston, JM & Marshall, GW McGraw-Hill 3rd OR 2nd 20102008 E E C
Prescribed Booklist 2010
Core subjects = C; Electives = E
Core subjects = C; Electives = E
Core subjects = C; Electives = E
New Editions
New Textbook
The IMM GSM prescribes a textbook for each module offered. Students are required to purchase a copy of these
prescribed textbooks per module selected. The purpose of the prescribed textbook is to guide students through the
programme material.
Students are advised to not purchase textbooks more than one semester
in advance as the textbooks and editions are subject to change.
For used textbooks offered by students please visit www.immgsm.ac.za and click on ''Textbooks''
? Copyright IMM Graduate School of Marketing Prescribed Booklist 2010 Page 1 of 1
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