【原】中国内容观察（China Content Weekly）第36期

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去年12月，影视产业观察开始上线英文国际版“中国内容观察” (China Content Weekly)，每周通过邮件向近3000位海外同行推介由编辑团队精选出的6档国内新节目，覆盖综艺、纪录片、剧集、动画等，让国际市场看到中国内容的成长。

自试运行以来，团队已收到来自法国、印度、中东等地区的海外采购主管的问询，并为其牵线，与国内版权方顺利建立沟通渠道。我们希望更多的中国优质内容能被看见，也希望更多的中外合作能够被实现。

中国内容观察的中英文双语版每周也将在影视产业观察刊发，与国内同行们一起分享我们的推荐。

如果您是原创节目内容的版权方或发行方，希望在中国内容观察上登载节目推介信息，欢迎与我们联系。我们不收取任何费用，只愿与您一起助力中国内容“走出去”。

内容刊载事宜请联系我们的执行主编或助理编辑

— 黄琪琪 —

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— 徐秋玉 —

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乐队的夏天第三季

The Big Band S3

音乐竞演，爱奇艺

2023年8月11日首播

27支不同风格的乐队齐聚舞台，迎接不同主题的挑战。通过大众乐迷、乐队友友和超级乐迷的投票，决出中国HOT5乐队。

时隔三年，备受期待的《乐队的夏天》第三季重磅回归，横扫各大热度榜、话题榜和音乐榜，为略显冷清的暑期档综艺市场注入了久违的活力。直击人心的音乐作品、个性独特的音乐人和享受音乐的观众，是这个IP不变的底色。而新一季节目通过简单的规则、淡化的竞技氛围、为各个乐队量身定制的风格化舞台视觉，回归音乐的纯粹，放大情感能量，进一步拉近大众与小众音乐之间的距离。

Twenty-seven bands of diverse styles come together on stage to take on various themed challenges, in hopes of becoming the HOT5 bands determined by the votes from live audience, professional music critics, and celebrity panelists.

After a three-year hiatus, the highly anticipated return of The Big Band S3 has swept through popularity, buzz, and music charts, injecting much-needed vitality into the somewhat lackluster unscripted entertainment scene this summer. It has heart-touching songs, diverse musicians with unique personalities, and audiences who genuinely enjoy music — all of which are the timeless appeal of the IP. What sets this season apart is how it simplifies rules, dials down the competitive edge, and crafts visually tailored stages for each band, which recaptures the essence of music and amplifies the energy of emotions, bringing the public closer to niche music.   

开播！情景喜剧第二季

Go Sitcom S2

情景喜剧真人秀，东方卫视

2023年8月6日首播

6个由演员自发组成的剧组将他们各具特色的作品带到现场，接受观众评审以及专业评审的审阅。累计开播值最高的剧目，将成为“年度王剧”。

作为国内首档情景喜剧IP孵化综艺，去年播出的节目第一季表现亮眼，而第二季也延续了好势头，首播收视断层第一。区别于第一季的棚内拍摄，新一季节目的六个剧目在不同城市进行实景拍摄，挑战了情景喜剧的传统空间设置。多元的剧组创造了多元的内容，从老年话题到音乐、奇幻、悬疑，其他元素的加入拓宽了情景喜剧的边界并增加了深度。这档节目让情景喜剧以试播的形式提前接受市场检验，同时为观众带来了有剧本与无剧本娱乐相结合的观看体验。

Six actor-led crews bring their distinct works to the stage, facing judgment from both the audience and professionals. The show with the highest cumulative scores across several rounds will be crowned the “Sitcom of the Year.” 

With its unique concept, the first season performed pretty well last year, and the momentum has carried over to the top-rated second season. While shooting was finished within a studio in the last season, the new season sees the shows filmed in real-life locations, challenging the traditional sitcom set-up. The diverse teams cook up a captivating mix of sitcom and other elements from elder stories to music, fantasy, and suspense, pushing the genre’s boundaries and adding depth. Sitcoms are put in a market test with pilot episodes in the show, leading to a special viewing experience combining scripted and unscripted fun for the audience.       

七时吉祥

Love You Seven Times

奇幻冒险动画，腾讯视频

2023年8月2日首播

一位小仙女和一位战神阴差阳错成为彼此绑定的历劫仙侣，历经跌宕纠缠的七世情缘。

有原作小说的热度、演员的人气和出品公司（打造了去年夏天爆剧《苍兰诀》）的名声作保障，该剧在开播首日便登顶爱奇艺海外剧集榜单，同时挤进国内多个榜单的前三名。无限流副本的结构，将八个时空（天界+七世）串连起来，呈现出多种世界观和不同人物设定的曲折爱情故事。大量中国传统文化的符号元素也在各个世界中得到展现，华丽的特效和精致的服化道彰显中国古代东方幻想之美。

A fairy and a god of war become accidentally entwined as destined immortal partners. They are punished to go through seven lives of tumultuous love before returning to the heaven.

Combining the buzz of the original novel, the star power of the cast, and the track record of the production company (known for last summer's megahit Love Between Fairy and Devil), this series stormed onto iQIYI's global drama ranks on its premiere day, while clinching top spots on domestic lists. The narrative masterfully weaves together eight realms (Heaven and seven lifetimes), each with a distinct worldview and intricate character dynamics of romance. Cultural symbols from traditional Chinese heritage enrich every realm, brought to life with stunning visual effects and meticulous costume design, exuding the allure of ancient Eastern fantasies.

你听见了吗

Do Young Hear Me?

纪录片，央视纪录频道

2023年8月10日首播

这部七集纪录片针对当下家庭教育中的亲子沟通障碍现象，层层深入，试图探索和解开亲子关系的谜题。

该片通过真实生活记录、细节捕捉和人物访谈，探讨了亲子关系中涉及的教育、沟通、成长以及情绪管理等课题。忙于幼儿园的工作而不能常常陪伴自家孩子的母亲、极度要强的女儿、重度脑瘫的孩子、因学习问题而而日渐疏远的母子……每集的主角家庭故事极具差异化和故事张力，从个例中映照当下国内家庭亲子沟通障碍的普遍现象。父母与孩子对同一议题的不同思考，以及他们未曾吐露的真实情感，既打动人心，又发人深省。

With a focus on the current challenges in parent-child communication within families in China, this 7x15’ documentary delves deeply into the complexities, aiming to unravel the mysteries surrounding parent-child relationships.

Featuring topics like education, communication, growth, and emotional management, the series takes a close look at the complex threads within modern family dynamics. From a mother juggling work and family to a determined daughter striving for perfection, a child with severe cerebral palsy, and a mother-son duo growing apart due to academic struggles – each episode introduces a gripping family story that mirrors the broader landscape of parent-child communication issues in today's Chinese households. As parents and children share their distinct viewpoints and hidden emotions, it can touch viewers’ hearts and sparks profound reflection.

中国短视频大会

Chinese Short Video Conference

才艺竞赛，央视财经频道&央视频

2023年7月14日首播

内容创作者们在美食、运动、时尚、动漫等八大赛道用自由作品进行角逐，只有各赛道前四名才有资格进入主题作品创作赛段，争夺最高荣誉。

在短视频内容良莠不齐的当下，这档节目充分利用主流媒体的影响力，为广大创作者打造一个国家级展示平台，助力优秀的短视频作品广泛传播。在八大赛道中，涌现出一批实现了“思想+艺术+技术“创新融合的作品，用年轻化的语态从多个层面观照中国以及中国人的过去、现在与未来，带来了一场场有意思且有意义的视听盛宴，完美诠释了“短视频里看中国”的节目主题。

Content creators compete in eight categories including food, sports, fashion, animation, and more. Only the top four of each category advance to the themed round and vie for the ultimate prize.

In today's landscape of mixed-quality short video content, this show taps into the power of mainstream media to give creators a national spotlight as it creates a stage where top-notch short videos can shine and spread their impact far and wide. Across eight exciting categories, a fresh wave of creative content surges, fusing ideas, art, and tech to offer diverse perspectives on the past, present, and future of China and its people. With a youthful vibe, the show serves up engaging and meaningful visual delights, truly embodying its theme – exploring China through short videos.

一馔千年第二季

A Feast of a Millennium S2

美食文化探索节目，央视综艺频道

2023年8月11日首播

由总台主持人与明星组成的“馔家族”走进不同城市，寻访大厨、挑选食材，复原古籍中的珍馐美馔，品味当地的风光、历史和文化。

不同于第一季在演播室内以“戏剧+烹饪”的方式还原古籍中的美食，第二季节目在文化旅游中探寻美馔的前世今生。通过特色美食打卡、寻觅食材、以挑选复原古馔人选之名品尝各位民间名厨的手艺等环节，节目编写出内容丰富的地域美食文化图鉴。此外，以古方为灵感改良创新菜品，实现了跨越时空的味蕾碰撞和文化传承。同样值得关注的是本季节目的视觉符号——国内首个可折叠可移动的智能厨房，兼顾功能性与品牌植入空间。

Hosts and celebrities embark on a journey to various cities, where they visit chefs and select ingredients to bring back to life the exquisite dishes from ancient texts, all while immersing themselves in landscapes, history and culture.

Unlike the studio-based first season that recreated ancient cuisine with a mix of dramatized reenactments and cooking, the new season takes a cultural food trip to explore the dishes’ past and present. Through segments like checking in food trends, sourcing ingredients, and selecting skilled local chefs by tasting their dishes, the show weaves a rich tapestry of local culinary heritage. A touch of contemporary flair and the respect to traditions are well added, as innovative dishes are created inspired by ancient recipes. Also noteworthy is the iconic foldable smart kitchen mobile vehicle, boasting both functionality and commerciality.