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外贸老鸟:背下来你就是外贸冠军,30篇全类型客户开发邮件模版

 资源分享大叔 2023-11-03 发布于湖南

1 .提供产品优化建议的模板

这是一封提供给客户更好方案的一封邮件,主要是让客户接受更受欢迎的包装从而提高客户的购买体验度,获得客户信任:

Hi XXX

It’s Bob again !

Regarding the AAA ,i have 2 suggestions for packaging .

Double blister with display box (it seems better to display it in the retail stores for consumers and only cost 10 cents more for each piece. )

Please check the attached photos for color box & double blister with display box for comparison.

Xxxxx

2.推荐新产品

Dear XXX

Thanks SSS

Attached is the e-cataloge of our DDD, Please heal to check and advise your comments .

I visited your website and found some of them are really similar to ours , So ,i will make another offer sheet of these articles for your reference .

I am sure the XX reports is essential for you before purchasing .

Please realize that all of our items are manufactured strictly according to the regulation for America .

We look forward to hearing from you soon .

Bob

以上这篇邮件是回复客户索要目录的诉求,我们进一步做出客户背景调查,突出我们对客户市场的了解和专业。

3. 客户询价的回复模板

针对初步了解客户需求后给出的报价内容,主要是提供客户客户进口必备的信息和我们的证书实力展示。

Dear XXX

Thanks for your kind inquiry ! we have the same model as your photo .

Here is our draft offer below ,Ples check the attachment for offer sheet and product images in detail.

Product name :

Item No .:

Material :

Size :

HS code :

Guarantee:

Packaging

Loading of container :

MOQ :

Certificates:

FOB price :

We have exported this item to USA for several years . Please don’t worry for the quality .i will send you our testing reports for your reference in a separate email .

Ples feel free to contact us if you have any further question .

XXXX

4. 延长交期,提出方案

Dear XXX

Sorry to inform you that we have to postpone the shipment 1-2 weeks later .

According to our internal inspection ,we found the surface treating was not perfect .So i asked my team to arrange the re-work immediately to make everything better .

I take it for granted that quality is the top priority for both of us for running orders And i really want you to be proud of our items with outstanding performance ,So please help to give us more time .

T&B

以上是一封向客户委婉提出宽限交期同时更新生产问题的邮件,这里面既有抱歉又有挽救项目的态度和行动,同时从客户的角度去表达问题和提出方案。

5.以样品吸引客户

Hi Richard

Have you reviewed my offer sheet ? That is simply quoted at booth of Canton Fair .

I could push my factory for sampling as quickly as possible and let you receive in 5 days . And we could discuss further issues accordingly .

Thank you

XXX

以上是业务以样品打样的角度切入,吸引客户的兴趣,从而建立切入点。

2023年5月6日,17:50分 先更新到这。。。


莱恩又来码字了, 我想把这篇文章不断的喂内容,让她成知乎上邮件模板内容最有用,数量最多的一篇。

6 .激活潜在客户

面对许久没有互动的客户,我们可以从热卖产品切入客户谈判中:

Dear Lube

Here i attached the photos of our top-rated items for the US market .

Just for your reference

Ples keep me being informed for your any question

Best regard

Bob

7.客户不回复,跟进一封

客户不回复邮件,我可以推荐同一个市场好卖的产品, 推荐客户同行采购的产品,目的是激起客户的情趣一起来探讨一番,从品质入手,再从价格上套住客户。

Hi Lyris

Thanks for your inqiury from the XXX fair.\

We always do our best to keep the price as low as possible without sacrificing quality ,and we are constantly investigating new method of quality improvement .

If you have interest ,we are wiling to send you some technical files for your reference .

We really need your comments to go ahead .

Best

8.打感情牌,激活客户

面对客户的长期不回复,我们也可以尝试打感情牌,尤其是老客户,或者见过面的客户:

Dear Berry

We have't heard from you since we sent you our offer sheet .

I wonder whether you require further information before placeing an order .

We absolutely understand you will consider a majority of issues ,Such as quality , price margin ,lead -time , Promotion planning ,,

According to our full experience in the field , we could show you some thing which we did for our other heavy customers.

I'm sure our further discussion could break the ice and satisfy both of us .

Best regard

9.客户打死也不回复

专业的证书,优质的服务都表达过了,客户还是打死也不回复我们一个字,那么我么再试试最后的绝招秘籍-“厚脸皮”:

Hi Ric

Still no comments from your side , i think you are really busy after the tough business trip to XX exhibition .

So i attached the offer sheet again ,Please help to revire it as your convenience .

And i plan to call you arround 18:00 netx Wednesday at your time ,

Please advise me if no workable then

Best

10.内容型的开发信

质朴型的开发信,内容很全,但是阅读体验并不好,对于潜在客户的邮件群发还是可以用的。

Dear Sul

We are manufacturor of Modern XXXX in China .

There are lots of XXX item as your inqquiry was show in our website : www. CCCC. com .

Our product is hot sale in USA market , that is grateful if someone from your company cound contact me .

Also we will be highly appreciated if you can provide me the interested itme number on our web .

About your nearest port name , i could quote a price with shipping to your port at CIF .

Best regard

11.利用运费,建议客户加量

通过产品运费的对比,引导客户提高订单数量,降低采购成本:

Dear Peter

I checked the price to Hamburg and you are lucky that during the period of shipping charge you can add to only USD 25.0 per PCS if you buy 10 PCS above .

we all known that 5 PCS shipping cost is about USD 200.0 already ,So if you buy 10 pcs each the shpping fee is USD 250.0 at total .

And ples take a look at our packing and product pictures in various colors , you can choose more items at this shipping .

I 'm waiting for your reply .

Best

Bob

12 .催客户确认

客户订单谈判消极或者暂停,我们需要加推一下,这个时候就是体现我们对产品和对客户背景了解多少的时候了,这封邮件就是送给客户的一颗定心丸,告诉客户别犹豫了,赶快付完定金,去休假吧。

Hello ,My friend

Regarding your May order of XXX item

To tell the truth we exported this item to UK ,So we have confidence of you will get good margin from this cooperation .Ples see the Invoice which from UK' buyer .

We researched on Amazon and XXX web , we think that the retail price could be arround USD 15 /PCS

The import price +Shipping +Tax, it will not upper than USD 6.0/ PCS ,Ples see this site which selling same item as your brand .

We have guaranteed that if you have regular shipmeng from us any quality problems we will send replacement as support .

If you need any recommendations that we have a cooperator in germany near of Poland that he is satified and promised us to be our proof of quality .

Await your good news, my friend .

XX

2023/5/7 10:30 AM更新


13 分享市场信息,拉近关系

多关注客户的需求和市场变化,通过表达自己的市场建议也是一种显示专业和拉进和客户举例的办法, 邮件模板内容如下:

Dear Stan

Nice to hear from you again regarding item cooperation

Ples find some hints maybe interested for you

  1. Regarding shipping fee to your near port , it was down 10%
  2. For the colors we recommend at red and white ,beacause in your market we have researched they are most favourious colors .
  3. XXX item is new design , price be USD , 100 PCS trial order will bring you big surprise .

Pleas give me a feedback if it is alright , also we have a super charming pictures storage ,

if you have any web development we are happy to provide high quality pictures for your online sale channel .

Best

XXXX

2023 年5月10日 19:20 更新

14.应对砍价,做成本分析

价格谈判过程中,客户砍价是非常正常的现象,我们在合理让利的情况下也要有自己的底线,我们要敢于总结一些成本的分析话术,耐心的有条理的告诉客户。从而让客户接受我们的价格。

Hi Sam

Thanks for your prompt reply .

From the last price of each item , you could saw that my offer is better than first communication

We nearly have no margin just for expecting a further cooperation with you ,So we quote you our best special price in the last email .

As i explained before , this generator has little profits to us only ,Which comes from our cheaper labour cost .I wish to quote you the lowest price to save the negotiate time in directly .but if the price is far below our production cost , that is unfair to our workers in the factory who are operating the molding machines , Planting the tank ,Cleaning the parts ,packing and engine test ...

Each generator will experience these complex production proceures.

Long cooperation term and regular order is best money save for you and us .

If you have any idea please feel free to contact me .

XXX

15 .交期问题,致歉邮件

Hi Sam

Thanks for your honest words of Generator order , i appreciate for this .

Actually specking i was guessed that you might be able to receive the item before 20th March ,So i requested our production department to take your order in priority , we postponed other buyer' orders just to offer you the fasted delivery lead time.

How you can feel my effort for your order and i really did my best .(The long holiday and color confirmation delayed the time too )

This is an old saying in Ching ,everything is only difficult at the beginning , So after this time ,we will provide service on time .

I will provide you with more uodate and better support in the future .

XXX

16.新客户开发信

Dear Sam

How are you ?

I am XXX from YYY which is a ZZZ item supplier with CE,bbbb certifications

Water proof fabric and XXX and XXXX is hot sale in your country ,if you get a chinese factory price support , that mean more margin for you , right ?We hope you can join us in future .

I have learnt your website and found our item XXX might enrich your product line ,Thus i would like to attach the price list of all our items for your reference .

I use whatsapp and Skype too , May i have your ID and talked in there for more pictures share ?

XXXX


2023-5-11 更新

17.客户只想找工厂合作,外贸公司的免谈

We only cooperate with the manufacturer ,Sorry , 听到客户的这句话,我们不用心慌,不用害怕,我们可以真诚表态,分析出我们外贸公司的优势。

Hi Ric,

Well , i can fully understand your idea of cooperation with the manufacturer ,Many of our heavy buyers said same words to me before .

However, More buyers consider about the risj resistance capcity and communication cost and coordination process too . Top of everything ,Many factories can not give fairy offer base on buyers;real requests.

We could talk this project tomorrow or 2 days later after you check with other factories ,whenever you have anu further question ,our team will be waiting here.

Bob.

18.产品细节做错了,说明+表态

Hi Ric ,

Thanks for your patience, i appreciate your words.

I feel quite upset this morning after receiving this email as i gain yout turst which also raise me responsibility for all .

The Chinese longgest holiday is coming , so there are many things crowded in our company , Everyone here in a high working intensity . My production manager experience many order with different requirments such as XX and YY and ZZ, He is good at his job but the mistakes was made this time .my team learnt from it .

Finally , it will be my fault as i didn't make mistakes away ,we make notes of this project to aviod bad thing happen again .Workshop will make specification sheet according to your future order and another workers keep attention on sheets before produce process one more time .

Your support and trust is value to me , we will not let you down again .

Bob

19.客户坦白说再见,怎么回复呢?

Hi Ric ,

Thanks for your kindly updated , i dream about see you face to face in XXX city and you make big rich from our productions . Now , it can not happen for now ..

it is no problem that let' keep in touch , whenever you have any furture interest ,please keep me in your list . i will be here for your news.

Wish you have a great business .

Bob

客户坦率告知最终选择,已经实属难得了,很多客户都是直接消失, 好聚好散,下次再见。

20.客户已经有合作商,不想考虑我们,我们怎么跟进?

Hi Ric

Thankyou for your reply.

Price is best key to open the door of new market , XXX product price range is XXX , Could i know your last purchase price of this item ? everything is negotiate.

Beside that , How about our samples , Such as size and Surface and XXX parts , Many buyers think our productio' xxxx is better than other competitors, i will provide you with new stuff in future .

Our total business in China service to each of our customers will make us not worse than your current supplier , You will get one-stop sourcing chain support from my team . Yes , We lack an opportunity now ,you can try us .

We are ready ,Sir

XXX

21 客户要样品,专业性的样品服务会加速订单谈判

客户安排我们准备样品后,我们一定要在这个阶段突出我们的专业服务, 好服务+优质产品+合理的价格,订单就不远了。

Hi Ric

Many thanks for your payment .

Yes , i just checked yyour payment from Paypal , we have arranged XXX as your need , And other colors YYY for your reference . they all with labels as below :

#1 XXX

#2 YYY

#3 zzz

Pictures and posts tracking number will sent to you tomorrow .

Bob

Hello Ric

Samples have been sent out already , Tracking number #######

Hope the samples will be arriving soon , if u have any question u can feel free to contact me .

Bob

22 .客户嫌起订量高,希望我们降低facilitate it.

Facilitate 促进,帮助,使便利

Hi Eric,

We cherish this business opportunity with you so i just negotite with my workshop leaders about MOQ be lower for your demand .

Only 800 PCS ,we have to face with more material waste and export ducument fee , that is why expect you could raise qty be 1000 PCS .We would like to supprt you and just hope the next time u can raise the qty .

If we agree on 800PCS trial order for you , Could you think about raise a little cents base on USD XXX too ?

I wil agree on your proposal whatever you reply to me .

Let's make the ball rolling , my friend .

XXX

23.建议提高订单数量,从数量和利润方面分析

Actually the costs of the labour and raw material in CHina are rising frequently .

We should raise the price of the A design one , the quality is tested by long time in market , you will get heavy margin from this project .i lkie win-win solution .

Normally ,the big quantity will help us save the labur cost , we prefer not to raise it .that is why we proposal to change the order qty be 5000 meter nylon fabric from 2000 meter this time .

You know our quality is stable and my offer is nealt close to the production cost and our little profit is only from our cheaper labour cost .

Hope this will make you more clear about the price difference and i will waiting for your desision .

24.引导客户确认付款条件

Hi XXX

Wish you enjoyed a good weekend

Regarding the payment method ,The Paypal is fast but the 3.5%-5% service charge is too crazy but we can accept TT (bank wire transfer ) payment and weatern union .

For both T/T and Westen Union , we accept 30% down payment in advance .After the cargo are shipped out , we will send you the B/L copy showing the cargo have been shipped out and you can pay the 70% balance payment .

We just had a USA (如果客户是美国的,就说一个美国客户昨天付TT 今天已经收到了,很快) customer pay us down payment by T/T ,that is fast too .So we think it is no problem .

If you have any conser or doubt ,Please fee free to contact me , i would like try my best to explain more clearly for you .

Okay , i am awaiting your news .

25.客户预算有限,想让我们降价,给个面子降一点

Glad to receive your words again ,

Considering to your project funds , i just tried my best to apply a best price from my director.

Finallt we can offer you our best special price USD 0.95/ meter base on 5000 meter , We never quoted this price before .

We cherish this business opportunity with you and would like to keep a long term business realstionship with you , we know that we might neeed your support in future too .

Please check the price again ,i am waiting for your new to move on .

26.客户要样品,主动报出运费和说明寄样流程

Dear Bob

Thanks for your prompt reply .

The shiping cost by DHL to your address is USD 35.0 totally , the shipping time is around 4 days from China to your door .

Regarding the shipping payment , Could you pleas pay us by Paypal or Alibaba platform ? that is fast and safe .

Otherwise ,The bank transfer need more service charges .

Looking forward to your respond .

27.客户嫌运费高,提出客户到付或者自提

Dear Bob

We could provide you free small samples, you asked your express agent to pick up sample from our address in direcly .

Or we express it on your DHL or Fedex account be freight collect , if so ,you no need pay us any penny .

If you have any questions you can feel free to contact me .

Thanks.

28.客户邮件不回复,主动表态并提供建议

Dear Bob,

Be your partner ,i really like to make the ball rolling , Please see my feedback as below :

If the qty is more , the mass production cost is lower , we can quote you a best price accordingly .

Furthermore,as you see thig Fabric is quite good ,we can be sure you must have a good selling in your market ,we have been in this business area for over 8 years , we would like to provide the support to you and let's grow up together .

Maybe you have pressure on the qty for the first order , you can also consider the 1000 meter as trial order ,you can have a good trial selling in your market ,After we can move on a large orders again as we would like to establish a long term business relationships with you .

Awaiting for your news.

29.客户提前要包装尺寸,你没有怎么回复?

Dear Bob

We do not have the exact dimension of the cartons at present , So we can not quote you an exact shipping date , but if you insist on ,i will ask our factory to check all the estimate size for your reference , Okay ?

Thanks for your patience .

30.客户表示要来访,怎么回复?

Hi Bob

Thanks for your email and turst , you are wamly welcome to our company .

We can have a meeting during 3rd June to 6th June , our working time is 9:00AM-6:00PM .

Our office address is :

Changzhou city Jiangsu Province .

Please give me a call before your coming , So we can prepare something you need in advance .

Of course , please tell me how many persons come to us , Thanks.

My Mobile : 86 15288888888

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