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12-04-12高一英语《M4-U1-Reading》(课件)
2012-10-17 | 阅:  转:  |  分享 
  
HaveyoueverseenthisMacDonaldadvertisement?Whatdoyouthinkof
it?湖南长郡卫星远程学校2011年下学期制作10Allkindsofadvertisementsarec
ommontousindailylife.Canyoulistsomeadsthatyoulike?F
reetalk1.What’sadvertising?Advertisingisaformofcommu
nicationthattypicallyattemptstopersuadepotentialcustomers
topurchaseortoconsumemoreofaparticularbrandofproducto
rservice.2.Howmanytypesofadvertisingdoyouknow?Media,c
overtadvertising,televisioncommercials,infomercials(电视导购节目),
celebrityadvertising. Observethefouradpicturesinthetextb
ook.Trytodividethemintotwoparts.Adsforpublicissues
AdsforsalesEarthDaySay‘No’toDrugsOxlinAirlinesSoftSh
ineShampooLookatthefouradsinthetextbook.Trytoanswert
hesequestions:Whatimagescanyouseeoneachposter?Whatcan
youreadoneachposter?Whatdoeseachadvertisementtrytotell
us?Thisposterisacommercialadvertisement.Itoffersthea
irlineservice.Ituses“IlovetoflywithOxlinAirlines.Tak
ingairlinesisafastwaytogettoanotherplace.Inthisway
muchoftimecanbesaved.Poster1Thisposterstrikesusalot.
Itistryingtoshowusthatthebirdshavenowhereelsetobu
ildtheirnests.Theyhavetobuildtheirnestsintheskybecau
seallthetreeshavebeencutdown.Itsendsusaseriouswarnin
gandtellsusthatweshouldprotecttheenvironmentfromnowon
.Poster2Takingdrugisharmfulbothtothepeoplewhotaked
rugandtheirfamily.Ifsomeonetakesdrugs,he/shewillbec
omeseriouslyill.Thisposterisintendedtoeducatepeopleab
outhealthandtheproblemsinsocietyandcallsonpeopletomak
eananti-drugscampaignanditalsotellsusnottoignorethep
roblemaroundus.Poster3Thisposteristargetingyoungpeop
le,especiallygirls,becausetheypaymoreattentiontotheir
appearance.Itusespersuasivewords“Shinethatlastsfordays”
successfullytopersuadeyoungpeopletobuythisshampoo.Poster
4Whichadvertisementmakesyouwanttobuyaproductorservice
?Why?Whichadvertisementmakesyouthinkaboutsocialproblems?
Why?DiscussionsFast-reading1.Whatdoadstrytopersuadepeo
pletodo?Tobuyaproductorservice,ortobelieveinanidea.
2.WhatdoesPSAstandfor?Publicserviceadvertisement.3.Wha
tdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetter
lives.Readthetextagainandanswerthequestions.1.Wherear
eadvertisementsusuallyfound?Theyareusuallyfoundinnewspap
ersandmagazines,ontheInternet,radioandtelevision.2.What
isthemajordistinctionbetweencommercialadvertisementsandP
SAs?Acommercialadvertisementisonewhichsomeonehaspaidfor
toadvertiseaproductorservice,whileapublicserviceadvert
isementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.湖南长郡卫星远程学校2011年下学期制作10英语学习辅导报出品
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