HaveyoueverseenthisMacDonaldadvertisement?Whatdoyouthinkof it?湖南长郡卫星远程学校2011年下学期制作10Allkindsofadvertisementsarec ommontousindailylife.Canyoulistsomeadsthatyoulike?F reetalk1.What’sadvertising?Advertisingisaformofcommu nicationthattypicallyattemptstopersuadepotentialcustomers topurchaseortoconsumemoreofaparticularbrandofproducto rservice.2.Howmanytypesofadvertisingdoyouknow?Media,c overtadvertising,televisioncommercials,infomercials(电视导购节目), celebrityadvertising. Observethefouradpicturesinthetextb ook.Trytodividethemintotwoparts.Adsforpublicissues AdsforsalesEarthDaySay‘No’toDrugsOxlinAirlinesSoftSh ineShampooLookatthefouradsinthetextbook.Trytoanswert hesequestions:Whatimagescanyouseeoneachposter?Whatcan youreadoneachposter?Whatdoeseachadvertisementtrytotell us?Thisposterisacommercialadvertisement.Itoffersthea irlineservice.Ituses“IlovetoflywithOxlinAirlines.Tak ingairlinesisafastwaytogettoanotherplace.Inthisway muchoftimecanbesaved.Poster1Thisposterstrikesusalot. Itistryingtoshowusthatthebirdshavenowhereelsetobu ildtheirnests.Theyhavetobuildtheirnestsintheskybecau seallthetreeshavebeencutdown.Itsendsusaseriouswarnin gandtellsusthatweshouldprotecttheenvironmentfromnowon .Poster2Takingdrugisharmfulbothtothepeoplewhotaked rugandtheirfamily.Ifsomeonetakesdrugs,he/shewillbec omeseriouslyill.Thisposterisintendedtoeducatepeopleab outhealthandtheproblemsinsocietyandcallsonpeopletomak eananti-drugscampaignanditalsotellsusnottoignorethep roblemaroundus.Poster3Thisposteristargetingyoungpeop le,especiallygirls,becausetheypaymoreattentiontotheir appearance.Itusespersuasivewords“Shinethatlastsfordays” successfullytopersuadeyoungpeopletobuythisshampoo.Poster 4Whichadvertisementmakesyouwanttobuyaproductorservice ?Why?Whichadvertisementmakesyouthinkaboutsocialproblems? Why?DiscussionsFast-reading1.Whatdoadstrytopersuadepeo pletodo?Tobuyaproductorservice,ortobelieveinanidea. 2.WhatdoesPSAstandfor?Publicserviceadvertisement.3.Wha tdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetter lives.Readthetextagainandanswerthequestions.1.Wherear eadvertisementsusuallyfound?Theyareusuallyfoundinnewspap ersandmagazines,ontheInternet,radioandtelevision.2.What isthemajordistinctionbetweencommercialadvertisementsandP SAs?Acommercialadvertisementisonewhichsomeonehaspaidfor toadvertiseaproductorservice,whileapublicserviceadvert isementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.湖南长郡卫星远程学校2011年下学期制作10英语学习辅导报出品 |
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