Unit9
Ⅰ
Onanaverageday,anoverwhelmingmajorityofBritonsovertheageof15readanationalorlocalpaper.90%
TheBritishmediaplayanimportantroleinshapinganationalculture.MediaarecentraltoBritishleisureculture.
Inthelate17thandearly18thcentury,astheBritisheconomybegantoindustrialize,andasliteracylevelsrosethroughtheintroductionofmasseducation,moreandmorenewspapersbegantoappear.Late18thandearly19thcentury
Freepresshasthefunctionofkeepinganeyeonthegovernment,andthereforeitiscalledthewatchdogofparliamentarydemocracy.
TheAdvertisingCodeensuresthatadvertisementsarelegal,decent,honestandtruthful,haveasenseofresponsibilityforconsumerandsociety;andrespecttheprinciplesoffaircompetition.
Itisincorrecttosaythatclassandeducationaldifferencesarereflectedinthenewspaper.(Britishnewspapercultureisunusualintheextenttowhichclassandeducationaldifferencesarereflectedinthenewspaperspeopleread.)
TheTelegraph电讯报readers,forexample,willbesoftoncrime,bequitefeminist主张男女平等的andinterestedingreenpolitics.TheGuardian
Thetabloidsaresmallerformatnewspaperswithcolorphotosandcatchyheadlines.Theyareoftencalled“thegutterpress”.
TheBritishBroadcastingCorporationisfundedbylicensefeesandviewersmustbuyalicenseeachyearfortheirTVset.
TheBBCWorldService,theinternationalbranchoftheBBC,broadcastsinEnglishand42otherlanguagesthroughouttheworld.?
Ⅱ
Whichofthefollowingistheworld’soldestnationalnewspaper?
C.TheObserver
WhichofthefollowingistheBritisholdestdailynewspaper?
D.TheTimes
WhichofthefollowingstatementsisNOTtrueabouttheBritishmedia?
B.Theyaremainlyinterestedinmakinghugeprofitsbypublishingadvertisements.
Afreepressisconsideredveryimportanttothefunctioningofparliamentarydemocracybecause_________.
A.itplaysawatchdogfunction,keepinganeyeonthegovernment
InBritainmostadvertisingiscarried___
A.innewspapers
WhichofthefollowingabouttheBBCisNOTtrue?
C.TheBBChasfourchannels.
HowmanynewspapersarethereinBritain?
B.1400
Whichofthefollowingnewspapersisprintedinternationally?
C.TheFinancialTimes
Whichofthefollowingnewspapersisatabloid?
A.TheNewsoftheWorld
WhichofthefollowingaboutthetabloidsisNOTtrue?
A.Theyarebigformatnewspapers
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