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USINGTHISGRID–MedialiteratepeopleroutinelyASKQUESTIONSINEVERYCATEGORY–themidle
column–astheynavigatethemediaworld.Occasionalyacategorywilnotapplytoaparticularmessage,but
ingeneral,sophisticated“closereading”requiresexploringthefulrangeofisuescoveredbytheten
categories.!Thespecificquestionslistedherearesuggestions;youshouldadaptthemoradyourownto
meetyourstudents’developmentallevelandlearninggoals.!Encouragestudentstorecognizethatmany
questionswilhavemorethanoneanswer(whichiswhythecategoriesareinpluralform).!Tohelp
studentsdevelopthehabitofgivingevidence-basedanswers,nearlyeveryquestionshouldbefollowedwitha
probeforevidence:HOWDOYOUKNOW?WHATMAKESYOUSAYTHAT?!Andrememberthattheultimate
goalisforstudentstolearntoaskthesequestionsforthemselves.
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AUTHORSHIP
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PURPOSES
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ECONOMICS
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EFFECTS
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RESPONSES
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CONTENT
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!
-8;>!?@!I=K>!9G>!>8;>!:?F8>!M=!?:L9E>;D>!>9!JD9CA!!
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TECHNIQUES
!
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.9C!<9!>8=!>=H8D?TG=@!H9:GD?H;>=!>8=!:=@;F=A!!
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INTERPRETATIONS
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E=;H>?9D!9E!?D>=ELE=>;>?9DA!
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CONTEXT
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CREDIBILITY
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7;D!)!>EG@>!>8?@!@9GEH=!>9!>=I!:=!>8=!>EG>8!;M9G>!>8?@!>9L?HA!
!
!
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