Myanalysisaboutiphone4advertisingPhoneadvertising,akindofbusi
nessadvertising,aremultimodaldiscoursescombiningillustratio
n,Logo,slogan,introducingofproducts,colorswithspatialdistri
butionandsoon.Anexcellentphoneadvertisingplaysasignifica
ntroleinhighsalesbecauseitattractsmorepeopletobuythe
products.Now,I’dtoanalyseaniphone4advertising.Aswecansee
fromthisad,thesignatureonthetopleftcornerwhichisthed
istinctiveidentificationsymbolforabusiness.Secondly,thehead
line—“IPhoneisfourgenerations,butinmanywaysitisthefirs
ttime”isonthetop,whichmeansthattheuseoftheproductput
stheuseraheadofthetimes.Thirdly,ontherightisthecopy,s
ellingthemessageandproductfeatures.Forthly,theillustration
inthemiddleisapairofloversstaringateachotherwithsmil
eyfaceinaromanticstreet.Ontheillustrstionarethephotogra
phstakenbyiphone4.Thistiestothewhatthesub-headlineunde
rthecharactersmeans.Therefore,theillustrationcanattractatt
ention,andtoencourageapurchaseoftheadvertisedproduct.Last
ly,atthebottomoftheadvertisingistheslogan—“Onceagain,c
hangeeverything”,whichcreatesadistinctimageforthecompany,
itsproductsoritscorporatemission.Inaword,thisiphone4adve
rtisingdesignerusesmanywaystomakeitmoreattractivetoap
pealmorecustomerstopurchaseiphone4. |
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