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100个广告写作方法(英文版)
2017-06-07 | 阅:  转:  |  分享 
  




1

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Introduction

Thisebookwillgiveyou100advertisementwritingmethods.Thetwomain

ingredientsyouneedinanyadvertisementisawaytograbpeople''s

attentionandshowthemhowtheycanbenefitfromyourproductorservice.

Youcandothiswithattentiongrabbingheadlinesandgoodbenefitbullets.

Thisebookwillgiveyoutonsoffill-in-the-blankexamplesyoucanaddto

yoursalesletters,emailads,blogposts,videoads,etc.

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1)Tryasalesletterheadlinelike''JustReleased!(producttype,nameor

benefit)!''.Youcanusebenefitbulletsinyouradslike''One

advanced/huge/bestway...andHowtowin/wipeaway...''.

2)Testanemailsubjectlinelike''(producttype,nameorbenefit)Exposed!

''.Youmightwritebenefitlinesinyouradslike''A

abundant/hypnotic/progressiveway...andHowtouse/wardoff...''.

3)Publishablogpostheaderlike''IntroductoryOffer:(producttype,name

orbenefit)!''.Youcouldtypebenefitphrasesinyouradslike''The

alternative/ideal/prominentway...andHowtoupgrade/weaken...''.

4)Createanadvertisementheadlinelike''Imagine(producttype,nameor

benefit)!''.Youmaytestbenefitbulletsinyouradslike''(no.)

amazing/immense/promisingways...andHowtounderstand/void...''.

5)Makeaforumpostsubjectlinelike''GetEverythingYouNeedTo

(producttype,nameorbenefit)!''.Youcansetupbenefitlinesinyourads

like''Oneastonishing/important/prosperousway...andHowto

treat/vanish...''.

4

6)Writeabanneradheadlinelike''(producttype,nameorbenefit)IsOne

ClickAway!''.Youmightpublishbenefitphrasesinyouradslike''A

astounding/impressive/provenway...andHowtotransform/unlearn...''.

7)Useasalesvideointroductionlike''SayHi/GoodbyeTo(producttype,

nameorbenefit)!''.Youcouldproducebenefitbulletsinyouradslike''The

attractive/incomparable/pureway...andHowtotrade/triumphover...''.

8)Produceatextlinkadvertisementlike''JustLaunched!(producttype,

nameorbenefit)!''.Youmaypreparebenefitlinesinyouradslike''(no.)

authentic/incredible/qualifiedways...andHowtostudy/trim...''.

9)Constructawebsitetitlelinelike''BirthdaySale!(producttype,nameor

benefit)!''.Youcanpostbenefitphrasesinyouradslike''One

awesome/indestructible/quickway...andHowtostretch/terminate...''.

10)Formulateanaudioadintroductionlike''TreatYourselfTo(product

type,nameorbenefit)!''.Youmightmakebenefitbulletsinyouradslike''A

beneficial/indispensable/radicalway...andHowtostrengthen/takeaway...

''.

5

11)Setupasalesletterheadlinelike''NowAvailable:(producttype,name

orbenefit)!''.Youcouldissuebenefitlinesinyouradslike''The

big/ingenious/rareway...andHowtoseize/suspend...''.

12)Designanemailsubjectlinelike''NowYouCan(producttype,name

orbenefit)!''.Youmayinsertbenefitphrasesinyouradslike''(no.)

bizarre/innovative/rarelyseenways...andHowtosecure/suppress...''.

13)Compileablogpostheaderlike''ForLessThan(subject),You''llGet

(producttype,nameorbenefit)!''.Youcanformulatebenefitbulletsinyour

adslike''Oneblockbuster/insider''sonly/realway...andHowtosafeguard/

supplant...''.

14)Prepareanadvertisementheadlinelike''LastChance:(producttype,

nameorbenefit)!''.Youmightforgebenefitlinesinyouradslike''A

booming/instant/redhotway...andHowtorun/subdue...''.

15)Issueaforumpostsubjectlinelike''HolidaySale!(producttype,name

orbenefit)!''.Youcouldestablishbenefitphrasesinyouradslike''The

breakthrough/intangible/refreshingway...andHowtorevise/subtract...''.

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16)Forgeabanneradheadlinelike''TheLazyWayTo(producttype,

nameorbenefit)!''.Youmaydraftbenefitbulletsinyouradslike''(no.)

breathtaking/intelligent/reliableways...andHowtorestore/stripdown...''.

17)Developasalesvideointroductionlike''Finally!(producttype,nameor

benefit)!''.Youcandisplaybenefitlinesinyouradslike''One

brilliant/intense/remarkableway...andHowtoresearch/stop...''.

18)Addatextlinkadvertisementlike''(producttype,nameorbenefit)

Revealed!''.Youmightdispensebenefitphrasesinyouradslike''Abullet

proof/interactive/revolutionaryway...andHowtorelax/slow...''.

19)Affixawebsitetitlelinelike''Isn’tItTimeTo(producttype,nameor

benefit)?''.Youcoulddispatchbenefitbulletsinyouradslike''The

camouflaged/interchangeable/richway...andHowtorejuvenate/slash...''.

20)Authoranaudioadintroductionlike''WhatIfYouCould(producttype,

nameorbenefit)?''.Youmaydevelopbenefitlinesinyouradslike''(no.)

clearcut/interesting/riskfreeways...andHowtoreinforce/skipover...''.

21)Writeasalesletterheadlinelike''ThisIsProvenTo(producttype,

nameorbenefit)!''.Youcandesignbenefitphrasesinyouradslike''One

clever/intriguing/rivetingway...andHowtoregulate/sidestep...''.

7

22)Composeanemailsubjectlinelike''(producttype,nameorbenefit)

StepByStep!''.Youmightcreatebenefitbulletsinyouradslike''Aclosely

guarded/invaluable/rocksolidway...andHowtorefine/shield...''.

23)Craftablogpostheaderlike''Grab/Steal/Get(producttype,nameor

benefit)!''.Youcouldcraftbenefitlinesinyouradslike''The

colorful/inventive/scientificway...andHowtoredo/rid...''.

24)Dispatchanadvertisementheadlinelike''Announcing!(producttype,

nameorbenefit)!''.Youmayconstructbenefitphrasesinyouradslike''

(no.)colossal/invincible/secretways...andHowtorectify/restrict...''.

25)Displayaforumpostsubjectlinelike''(producttype,nameorbenefit)Is

Easy!''.Youcancomposebenefitbulletsinyouradslike''One

compelling/irresistible/secureway...andHowtoreach/restrain...''.

26)Draftabanneradheadlinelike''ThePerfect(producttype,nameor

benefit)!''.Youmightcompilebenefitlinesinyouradslike''Acomplete/jaw

dropping/seldomknownway...andHowtoraise/resist...''.

8

27)Establishasalesvideointroductionlike''ABetterWay(producttype,

nameorbenefit)!''.Youcouldauthorbenefitphrasesinyouradslike''The

complex/juicy/sensationalway...andHowtoprotect/repel...''.

28)Insertatextlinkadvertisementlike''AreYouReadyFor/To(product

type,nameorbenefit)?''.Youmayaffixbenefitbulletsinyouradslike''

(no.)comprehensive/keen/sharpways...andHowtoprolong/remove...''.

29)Highlightanwebsitetitlelinelike''BrandNew!(producttype,nameor

benefit)!''.Youcanaddbenefitlinesinyouradslike''One

concrete/key/safeway...andHowtopreserve/relinquish...''.

30)Postanaudioadintroductionlike''(producttype,nameorbenefit)Is

Live!''.Youmighttrybenefitphrasesinyouradslike''Aconfidential/kick

butt/shockingway...andHowtopractice/release...''.

31)Typeasalesletterheadlinelike''(producttype,nameorbenefit)

Uncovered!''.Youcouldusebenefitbulletsinyouradslike''The

controversial/killer/significantway...andHowtopersuade/reduce...''.

32)Dispenseanemailsubjectlinelike''PrepareFor(producttype,name

orbenefit)!''.Youmaywritebenefitlinesinyouradslike''(no.)conventional

/large/simpleways...andHowtoperfect/quit...''.

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33)Tryanblogpostheaderlike''AtLast!(producttype,nameorbenefit)!''.

Youcantypebenefitphrasesinyouradslike''Onecrazy/lazy/sizzling

way...andHowtooperate/prohibit...''.

34)Testanadvertisementheadlinelike''New!(producttype,nameor

benefit)!''.Youmighttestbenefitbulletsinyouradslike''A

creative/leading/skillfulway...andHowtoobtain/prevent...''.

35)Publishaforumpostsubjectlinelike''Hot!(producttype,nameor

benefit)!''.Youcouldsetupbenefitlinesinyouradslike''Thecritical

/legendary/slickway...andHowtonegotiate/overpower...''.

36)Createabanneradheadlinelike''FactsYou…(producttype,nameor

benefit)!''.Youmaypublishbenefitphrasesinyouradslike''(no.)

crucial/legitimate/smartways...andHowtomultiply/overlook...''.

37)Makeasalesvideointroductionlike''(producttype,nameorbenefit)

Guaranteed!''.Youcanproducebenefitbulletsinyouradslike''Onecutting

edge/lethal/smokinghotway...andHowtomotivate/overcome...''.

10

38)Writeatextlinkadvertisementlike''MakeTheMostOf(producttype,

nameorbenefit)!''.Youmightpreparebenefitlinesinyouradslike''A

dazzling/lifesaving/sneakyway...andHowtomodify/neutralize...''.

39)Useawebsitetitlelinelike''(producttype,nameorbenefit)OfThe

Year!''.Youcouldpostbenefitphrasesinyouradslike''The

dominate/limitless/solidway...andHowtomend/neglect...''.

40)Produceanaudioadintroductionlike''(producttype,nameorbenefit)

Bonuses!''.Youmaymakebenefitbulletsinyouradslike''(no.)

dramatic/littleknown/sophisticatedways...andHowto

maximize/minimize...''.

41)Constructasalesletterheadlinelike''HowTo(producttype,nameor

benefit)!''.Youcanissuebenefitlinesinyouradslike''Onedynamic/little

used/soughtafterway...andHowtomanage/lower...''.

42)Formulateanemailsubjectlinelike''(producttype,nameorbenefit)

WithMRR/PRL!''.Youmightinsertbenefitphrasesinyouradslike''Aearth

shaking/logical/soundway...andHowtomake/lose...''.

11

43)Setupablogpostheaderlike''Don''tBuy(producttype,nameor

benefit)Until(subject)!''.Youcouldformulatebenefitbulletsinyouradslike

''Theeasy/longlasting/specializedway...andHowtomaintain/limit...''.

44)Designanadvertisementheadlinelike''WhoElseWantsTo(product

type,nameorbenefit)!''.Youmayforgebenefitlinesinyouradslike''(no.)

efficient/lucky/spectacularways...andHowtolocate/ignore...''.

45)Compileaforumpostsubjectlinelike''Discover(producttype,nameor

benefit)!''.Youcanestablishbenefitphrasesinyouradslike''One

effortless/lucrative/splendidway...andHowtolengthen/letgo...''.

46)Prepareabanneradheadlinelike''Attention!(typeofperson)(product

type,nameorbenefit)!''.Youmightdraftbenefitbulletsinyouradslike''A

electrifying/luxurious/stableway...andHowtolearn/lessen...''.

47)Issueasalesvideointroductionlike''DareToBe(producttype,name

orbenefit)!''.Youcoulddisplaybenefitlinesinyouradslike''Theelusive

/magical/startlingway...andHowtolead/leave...''.

48)Forgeatextlinkadvertisementlike''OpenBefore(date):(producttype,

nameorbenefit)!''.Youmaydispensebenefitphrasesinyouradslike''

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(no.)enhanced/magnetic/straightforwardways...andHowtoknow/hold

back...''.

49)Developawebsitetitlelinelike''Caution!(producttype,nameor

benefit)!''.Youcandispatchbenefitbulletsinyouradslike''One

enormous/magnificent/strongway...andHowtointensify/hinder...''.

50)Addanaudioadintroductionlike''LearnTo(producttype,nameor

benefit)!''.Youmightdevelopbenefitlinesinyouradslike''Aenticing

/major/stunningway...andHowtoinspire/hamper...''.

51)Affixasalesletterheadlinelike''MustSee:(producttype,nameor

benefit)!''.Youcoulddesignbenefitphrasesinyouradslike''The

essential/marquee/substantialway...andHowtoinfluence/halt...''.

52)Authoranemailsubjectlinelike''Introducing!(producttype,nameor

benefit)!''.Youmaycreatebenefitbulletsinyouradslike''(no.)

established/marvelous/successfulways...andHowtoincrease/getaway...

''.

53)Writeablogpostheaderlike''(producttype,nameorbenefit)Limited

Time''.Youcancraftbenefitlinesinyouradslike''One

excellent/massive/sufficientway...andHowtoimprove/guard...''.

13

54)Composeanadvertisementheadlinelike''(producttype,nameor

benefit)OnceInaLifetime''.Youmightconstructbenefitphrasesinyour

adslike''Aexceptional/masterful/superway...andHowto

implement/forget...''.

55)Craftaforumpostsubjectlinelike''(theirfirstname)(producttype,

nameorbenefit)!''.Youcouldcomposebenefitbulletsinyouradslike''The

exciting/mature/superbway...andHowtohelp/flee...''.

56)Dispatchabanneradheadlinelike''(producttype,nameorbenefit)

Automatically''.Youmaycompilebenefitlinesinyouradslike''(no.)

exclusive/meaningful/superiorways...andHowtoheighten/fight...''.

57)Displayasalesvideointroductionlike''ListenUp!/LookHere!(product

type,nameorbenefit)!''.Youcanauthorbenefitphrasesinyouradslike''

Oneexpert/memorable/supremeway...andHowtoheal/fendoff...''.

58)Draftatextlinkadvertisementlike''(producttype,nameorbenefit)

Fast!''.Youmightaffixbenefitbulletsinyouradslike''Aexplosive

/mesmerizing/sweetway...andHowtohandle/fade...''.

14

59)Establishawebsitetitlelinelike''Warning!(producttype,nameor

benefit)!''.Youcouldaddbenefitlinesinyouradslike''The

exquisite/mighty/tactfulway...andHowtoguide/extract...''.

60)Insertanaudioadintroductionlike''Hurry!(producttype,nameor

benefit)!''.Youmaytrybenefitphrasesinyouradslike''(no.)

extensive/mindblowing/tantalizingways...andHowtogrow/exit...''.

61)Highlightasalesletterheadlinelike''(producttype,nameorbenefit)Is

Ready!''.Youcanusebenefitbulletsinyouradslike''One

extraordinary/miraculous/terrificway...andHowtograsp/exclude...''.

62)Postanemailsubjectlinelike''Stop!(producttype,nameorbenefit)!''.

Youmightwritebenefitlinesinyouradslike''Aextreme/modern/tested

way...andHowtograb/evade...''.

63)Typeablogpostheaderlike''Instantly(producttype,nameorbenefit)!

''.Youcouldtypebenefitphrasesinyouradslike''Theeye

opening/modifiable/timetestedway...andHowtogenerate/escape...''.

64)Dispenseanadvertisementheadlinelike''(producttype,nameor

benefit)NoCost!''.Youmaytestbenefitbulletsinyouradslike''(no.)

fabulous/monumental/timelessways...andHowtogain/erase...''.

15

65)Tryaforumpostsubjectlinelike''Urgent!(producttype,nameor

benefit)!''.Youcansetupbenefitlinesinyouradslike''Onefail

proof/mysterious/topway...andHowtofulfill/end...''.

66)Testabanneradheadlinelike''Don''tMiss/SkipThis(producttype,

nameorbenefit)!''.Youmightpublishbenefitphrasesinyouradslike''A

famous/mystical/topratedway...andHowtofortify/empty...''.

67)Publishasalesvideointroductionlike''(producttype,nameorbenefit)

IfYouQualify''.Youcouldproducebenefitbulletsinyouradslike''The

fantastic/natural/topsecretway...andHowtofix/elude...''.

68)Createatextlinkadvertisementlike''WhatWouldYouDo(product

type,nameorbenefit)!''.Youmaypreparebenefitlinesinyouradslike''

(no.)fascinating/newsworthy/treasuredways...andHowto

extend/eliminate...''.

69)Makeawebsitetitlelinelike''IfYourLookingFor(producttype,name

orbenefit)!''.Youcanpostbenefitphrasesinyouradslike''One

fast/nifty/tremendousway...andHowtoexpand/drop...''.

16

70)Writeanaudioadintroductionlike''ReserveYour…(producttype,

nameorbenefit)!''.Youmightmakebenefitbulletsinyouradslike''A

favorable/nostalgic/ultimateway...andHowtoexercise/downgrade...''.

71)Useasalesletterheadlinelike''IfYouWantTo(producttype,nameor

benefit)DoThis!''.Youcouldissuebenefitlinesinyouradslike''The

fine/notable/unbeatableway...andHowtoensure/dodge...''.

72)Produceanemailsubjectlinelike''Free/LowCostTrial:(producttype,

nameorbenefit)!''.Youmayinsertbenefitphrasesinyouradslike''(no.)

firstrate/noteworthy/uncensoredways...andHowtoenrich/divert...''.

73)Constructablogpostheaderlike''Hundreds/ThousandsHave(product

type,nameorbenefit)!''.Youcanformulatebenefitbulletsinyouradslike''

Oneflawless/offbeat/uncommonway...andHowtoenlarge/dislodge...''.

74)Formulateanadvertisementheadlinelike''BestSeller:(producttype,

nameorbenefit)!''.Youmightforgebenefitlinesinyouradslike''A

flexible/oldschool/uncutway...andHowtoenhance/discontinue...''.

75)Setupaforumpostsubjectlinelike''LowPrice/Investment!(product

type,nameorbenefit)!''.Youcouldestablishbenefitphrasesinyourads

like''Thefoolproof/old/undercoverway...andHowtoedit/discharge...''.

17

76)Designabanneradheadlinelike''TheGreatest/Best/Top(product

type,nameorbenefit)Ever!''.Youmaydraftbenefitbulletsinyouradslike

''(no.)forbidden/optimal/undergroundways...andHowtodirect/diminish...''.

77)Compileasalesvideointroductionlike''(producttype,nameorbenefit)

Free''.Youcandisplaybenefitlinesinyouradslike''One

freaky/original/unfairway...andHowtodevelop/delete...''.

78)Prepareatextlinkadvertisementlike''(producttype,nameorbenefit)

Immediately''.Youmightdispensebenefitphrasesinyouradslike''A

fruitful/outrageous/unforgettableway...andHowtodesign/detain...''.

79)Issueawebsitetitlelinelike''TheSecret(producttype,nameor

benefit)!''.Youcoulddispatchbenefitbulletsinyouradslike''The

automated/outstanding/uniqueway...andHowtocure/deflect...''.

80)Forgeaaudioadintroductionlike''IfYou’reWorriedAbout(product

type,nameorbenefit)Don''tBe!''.Youmaydevelopbenefitlinesinyour

adslike''(no.)fundamental/overlooked/unlimitedways...andHowto

create/curb...''.

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81)Developasalesletterheadlinelike''Unlock(producttype,nameor

benefit)!''.Youcandesignbenefitphrasesinyouradslike''One

genuine/perfect/unorthodoxway...andHowtocontrol/defeat...''.

82)Addanemailsubjectlinelike''You’reInvitedTo(producttype,nameor

benefit)!''.Youmightcreatebenefitbulletsinyouradslike''A

giant/phenomenal/unrealway...andHowtocontinue/decrease...''.

83)Affixablogpostheaderlike''JustLeaked!(producttype,nameor

benefit)!''.Youcouldcraftbenefitlinesinyouradslike''The

gigantic/pivotal/unstoppableway...andHowtoconstruct/deactivate...''.

84)Authoranadvertisementheadlinelike''HotOfThePresses!(product

type,nameorbenefit)!''.Youmayconstructbenefitphrasesinyouradslike

''(no.)glowing/popular/untappedways...andHowtocomplete/cutout...''.

85)Writeaforumpostsubjectlinelike''NeverSeenBefore(producttype,

nameorbenefit)!''.Youcancomposebenefitbulletsinyouradslike''One

golden/positive/unusualway...andHowtochange/cut...''.

86)Composeabanneradheadlinelike''OneOfAKind(producttype,

nameorbenefit)!''.Youmightcompilebenefitlinesinyouradslike''A

good/potent/usefulway...andHowtobuild/crossout...''.

19

87)Craftasalesvideointroductionlike''ThePowerOf(producttype,name

orbenefit)!''.Youcouldauthorbenefitphrasesinyouradslike''The

grand/powerpacked/validway...andHowtoboost/contest...''.

88)Dispatchatextlinkadvertisementlike''TakeAdvantageOf(product

type,nameorbenefit)!''.Youmayaffixbenefitbulletsinyouradslike''(no.)

great/powerful/valuableways...andHowtobolster/conquer...''.

89)Displayawebsitetitlelinelike''(producttype,nameorbenefit)

Breakthrough!''.Youcanaddbenefitlinesinyouradslike''Oneground

breaking/powerhouse/vitalway...andHowtobetter/confront...''.

90)Draftaaudioadintroductionlike''IfYouDon''t(producttype,nameor

benefit)YouWill(benefit)!''.Youmighttrybenefitphrasesinyouradslike''

Aguaranteed/practical/vividway...andHowtoattract/clear...''.

91)Establishasalesletterheadlinelike''ForSerious(producttype,name

orbenefit)Only!''.Youcouldusebenefitbulletsinyouradslike''Thehand

picked/precious/weirdway...andHowtoattain/close...''.

20

92)Insertanemailsubjectlinelike''Exclusive!(producttype,nameor

benefit)!''.Youmaywritebenefitlinesinyouradslike''(no.)hard

core/precise/wellcraftedways...andHowtoassure/clean...''.

93)Highlightablogpostheaderlike''(producttype,nameorbenefit)No

Risk!''.Youcantypebenefitphrasesinyouradslike''Onehard

hitting/premier/wellestablishedway...andHowtoassemble/cease...''.

94)Postanadvertisementheadlinelike''TheNextBestThing(product

type,nameorbenefit)!''.Youmighttestbenefitbulletsinyouradslike''A

heavyduty/premium/wellbuiltway...andHowtoalleviate/cancel...''.

95)Typeaforumpostsubjectlinelike''GetReadyFor(producttype,name

orbenefit)!''.Youcouldsetupbenefitlinesinyouradslike''The

hefty/prestigious/wellknownway...andHowtoadvance/beat...''.

96)Dispenseabanneradheadlinelike''SayNo/YesTo(producttype,

nameorbenefit)!''.Youmaypublishbenefitphrasesinyouradslike''(no.)

helpful/priceless/wildways...andHowtoadd/block...''.

97)Tryasalesvideointroductionlike''ReadAllAboutIt:(producttype,

nameorbenefit)!''.Youcanproducebenefitbulletsinyouradslike''One

highgrade/prime/winningway...andHowtoacquire/avoid...''.

21

98)Testatextlinkadvertisementlike''SimpleSolution(producttype,name

orbenefit)!''.Youmightpreparebenefitlinesinyouradslike''A

historic/productive/wiseway...andHowtoachieve/abort...''.

99)Publishawebsitetitlelinelike''Isn’tItTimeYou(producttype,name

orbenefit)?''.Youcouldpostbenefitphrasesinyouradslike''The

hot/professional/worldclassway...andHowtoaccomplish/abolish...''.

100)Createanaudioadintroductionlike''(producttype,nameorbenefit)

IsTimeTested!''.Youmaymakebenefitbulletsinyouradslike''(no.)

historical/profitable/worthwhileways...andHowtoaccelerate/abandon...''.

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