2016年国际旅游业洞察

?
PUBLICATIONS
UNWTOWorldTourismBarometerMarketingHandbooks:
TheUNWTOWorldTourismBarometerandE-MarketingforTourismDestinations
accompanyingStatisticalAnnexaimtoprovideTourismProductDevelopment
tourismstakeholderswithup-to-datestatisticsTourismDestinationBranding
andanalysisinatimelyfashion.Theinformation
ThisseriesofMarketingHandbooksdeveloped
isupdatedsixtimesayearandcoversshort-
byUNWTOandtheEuropeanTravel
termtourismtrends,includingaretrospective
Commission(ETC)addresseskeycomponents
andprospectiveassessmentofcurrenttourism
ofthemarketingandpromotionoftourism
performancebytheUNWTOPanelofTourism
destinations.Thehandbooksprovidea
Experts.AvailableinEnglish,withtheStatistical
comprehensiveoverviewofcurrentstrategies
AnnexalsoavailableinFrench,Spanishand
andbestpracticeswithregardto,amongothers,
Russian.
productdevelopment,destinationbrandingand
e-marketing,complementedwithcasestudies
andbestpracticerecommendations.
TourismintheMediterranean,2015edition
ThenewUNWTOTourismTrendsSnapshot
seriesprovidesacloserlookatselected
tourismtopics.ThefirstissueTourisminthe
Mediterranean,2015editionprovidesinsight
intothegeneraltrendsintermsofarrivalsTheDecision-makingProcessofMeetings,
andreceiptsintheMediterraneanregion,theCongresses,Conventionsand
performanceoftheindividualdestinations,IncentivesOrganizers
thelong-termtrendsupto2030aswellas
ThisETC/UNWTOstudyaimsatprovidinga
theopportunitiesandchallenges.Availablein
betterunderstandingoftheMeetingsIndustry
English.
andthewayinwhichmeetingandevents
organizersmakedecisions.Thestudyoffersa
wide-rangingoverviewoftheMCCIsegments,
TourismTowards2030
aswellasacomprehensiveanalysisofplanners’
needsandexpectationswithrespectto
UNWTOTourismTowards2030isUNWTO’s
destinationandvenuechoice,complemented
long-termoutlookandassessmentoffuture
withbest-practiceexamples.
tourismtrends.Keyoutputsofthestudy
AvailableinEnglish.
arequantitativeprojectionsforinternational
tourismflowsupto2030,basedondataseries
OutboundTravelMarketstudies:
ofinternationaltouristarrivalsbysubregion
ofdestination,regionoforiginandmodeofKeyOutboundTourismMarketsin
transport.AvailableinEnglish.South-EastAsia
TheIndianOutboundTravelMarket
TheRussianOutboundTravelMarket
TheMiddleEastOutboundTravelMarket
TheChineseOutboundTravelMarket
UNWTO/GTERCAsiaTourismTrends
TheOutboundTravelMarketseriesoffersa
uniqueinsightintofast-growingsourcemarkets
TheannualAsiaTourismTrendsseriesincludes
aroundtheworld.UNWTOandETChave
ananalysisofrecenttourismtrendsinAsia,
analysedthekeyoutboundmarketsofChina,
withemphasisoninternationaltouristarrivals
Brazil,theRussianFederation,Indiaandthe
andreceiptsaswellasoutboundtourismand
MiddleEast.JointlywithTourismAustralia,
expenditure.Furthermore,thisreportalso
UNWTOhascoveredthekeySouth-EastAsian
highlightsotherrelevanttopicsrelatingto
marketsofIndonesia,Malaysia,Singapore,
tourismdevelopmentinAsiaandthePacific.
ThailandandVietnam.AvailableinEnglish.
AvailableinEnglish.
CompendiumofTourismStatistics,
UnderstandingRussianOutboundTourism
2016Edition.Data2010–2014
UnderstandingBrazilianOutboundTourism
TheCompendiumprovidesstatisticaldataand
UnderstandingChineseOutboundTourism
indicatorsoninbound,outboundanddomestic
TheinnovativeUNWTO/ETCUnderstanding
tourism,aswellasontourismindustries,
OutboundTourismNetnographicseries
employmentandrelevantmacroeconomic
exploresthebehaviourandmind-setof
indicators.The2016editionpresentsdatafor
outboundtravellersbasedoninternetand
200countries,withmethodologicalnotesin
socialmediaactivity.AvailableinEnglish.
English,FrenchandSpanish.
YearbookofTourismStatistics,
2016Edition.Data2010–2014
TheYearbookofTourismStatisticsfocuseson
datarelatingtoinboundtourism(arrivalsand
nights),brokendownbycountryoforigin.
The2016editionpresentsdatafor196
countries,withmethodologicalnotesin
English,FrenchandSpanish.
UNWTOpublicationsareavailableinelectronicformatandprint.Pleasevisitpublications.unwto.orgformoreinformation.
Full,AssociateandAffiliateMembersofUNWTOcanaccesspublicationsfreeofchargethroughtheUNWTOelibrary.
http://www.e-unwto.org/doi/book/10.18111/9789284418145-Friday,January20,20179:31:17PM-IPAddress:222.161.52.17