Marketing:AnartofracingwiththefutureAuthorFangJianYong"Thefutureisalwaysuncertainandthefutureisnotcertain."Ibelievemanydisagreewiththisviewthattheconsumercommunitywillalwaysbeattheendoffuturetrendsandwhenallcannotbechanged,peoplewillthinkthisisthefuture.Futuristsarenotpredictingthefuturenorourfuture.Ourfutureisthefutureinwhichweparticipate,andtheimportanceofparticipationisstronglyemphasizedhere.Sowestartedracingagainsttime!Atthismoment,whataretheconcernsofawiderangeofaudienceshappening?AftertheUnitedStatesSuperBowl
time,aftertheSpringFestivalnightinChina,theValentine''sDaytotheworldtime.Thisyear''sValentine''sDaywhatcanbethepointoferuption,andthesepointswillbecomeapublictopic?Lookingfor...findthepunctuation......startmarketingcase......trackingprocess......Therearesomethingsthatweareinvolvedin,changingthewayinandoutoftownandgettingdifferentresults.Therearesomeincidentsinwhichweparticipate.Althoughwecannotchangeourwayintothecityandcannotchangetheresult,wecanonlyleavemarksifwecandothesamethingforothers,leavingatrailtowritedownhistory.Marketingisanartofracingagainstthefuture.Wecannotignoreourvoices,whetherpublicorcommercial.
Thepurposeofmarketingistoinjectourthinkingintotheproductorserviceandtorelyonthepowerofmasscommunicationtospreadit.Onthesurface,wearemarketingproductsorservices.Infact,behindeverymarketingisasetofideasandpractices.Foracompanyspecializinginmarketing,thisisasalesprocess.Ogilvy&Mather,DentsuYeHao,marketingandmissionaryisthesame.Ibelievewearecreatingthefuture,thisgraspthecoreofmarketing.Regardlessoftheshapeofthebrand,orsalesincrease,wemusttakeadvantageofthemarketingtool,althoughyoucanusethemoretraditionalmanagementmethods,modernspeedcompetitionenoughtobeabletolaterthethresholdcostincreasedfiveorsixtimes.Theintroductionofdigitalscienceisthereasonmarketingcanbescientificallyquantified?Theanswerisnot.
Marketingisstillthedoorart.Wepayattentiontotherealityofthe
disseminationofresultsandsalesresults,relyingonGoogleorBaidu''squantifiabletoolstoanalyzeadvertisingeffectiveness,buttheconvenienceofemergingtoolsratherthanmarketingitself,theeffectivenessofthetoolwillalwaysbedevelopedtoacertainstageiscalledamatureEvenso,thefutureofmarketingisstilluncertainormovingforwardwiththisuncertainty.Marketingisallaboutdealingwithpeoplecollectively.Everyoneisdifferent,eachregionalsohasitsownregionalcharacteristics,nottomentioneverynation?Constructingarule-basedmarketingmodelinsuchahard-to-standardizehumancommunityisawishfulthinkingofmathematicians.Thereisnoduplicationofmarketing,neitherthefuturefortodaynorthefuturefortomorrow.
Marketingor"createthefuture"together,itwillbebetterunderstood.Marketingcompetitionisserious,somanymarketingcompaniesintheworldmobile,inthetelevision,newspapers,theInternetandothermassmediaflow,thetorrentformedavariablematrix.Marketingistobeconcernedabout,hopingtogaininfluence,attentioneconomyandinfluenceeconomyisascarcecommodityinmoderneconomyandsociety.Writtenin2013
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