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群邑&热巢:2018美妆社交白皮书(57页)
2019-01-23 | 阅:  转:  |  分享 
  
18-30





41.97%

32.63%



12.28%

8.15%

22%78%3.40%0.57%





22%18-24

25-

KOL30





2018

2018





KOL





2017KOL





2018

2018

2018

2018

KOL





KOLKOL

MAC+





2018



31%17%14%12%4%10%3%4%5%





34%13%19%11%3%8%3%3%6%





32%28%9%9%6%5%6%5%





20%17%16%11%7%8%7%15%





46%21%6%5%1%8%13%



BB





2018



KOL





14%13%12%8%5%4%3%3%2%





2018

2018

KOL





KOL



KOL

KOL



NikkieTutorialsxOFRA





2018

KOL





-KOL----

KOLKOL





KOL

Social

KOL

KOL





@Chonny@Chonny@Milky@Milky



2018

NARS





2018

22%





22%





78%





2018

22%





19%





18%





17%





13%





11%





2018



12%



10%



9%8%

7%

7%7%

6%

5%5%

4%

3%





2018

2018

29%





71%





2018



28%



13%



9%



8%



7%



7%



6%



5%



4%





2018

24





19%

16%

13%





6%6%6%

5%4%4%





2018

2018

19%





BB



81%





2018





999Dior





——999



KOL

999

999999999999999





2018

1610407

12KOL





2018

Chanel





Chanellogo

Chanel

Chanel





2018

/Armani





Armani405

ArmaniKOL



Armani2017

PowerFabricArmani

DesignerLiftMaestro





2018

Shiseido





RedQueenKOL





2018



+

APP





KOL

UGC

KOLKOL



-





APP





2018



|

|





|NO.1~

|~

Pony

|

254

181.4|

96.4

|

~

20|0~

|~

9,6072,2403

|



https://www.xiaohongshu.com/discovery/item/5ac7a0150c17b86811a67b6b





2018

2018

=

=





2017-20189400





2018

2018│TOP1-50

KOL





??





????





2018

2018│TOP51-100

KOL





??





2018













160





H5





mLab





2018

309



IBM



20144ALVMH

APP





2018

20182018



HarryartsonFreepik157

VectorpocketonFreepik3

iandooleyonUnsplash8

AlysaBajenaruonUnsplash11

STILonUnsplash14

vectorpocketonFreepik181923

WangXionUnsplash20

Element5DigitalonUnsplash33

starlineonFreepik49-53

Freepik





2018
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