CommitmentCapabilityConvictionCourageEnablingdevicesIndividualactivity
ChangevisionChiefexecutiveDown thelineExternalconstituentsLeaders
hipgroupsDevelopingfelt need. . . . . . andvision. . . amplifying
change andbuildingskills . . . . . . andreinforcingchangeInstitu
tional-izing achangemindset 1. Preparing for change 2. Bringing
about change 3. Sustainingchange Launchingchange . . . Product
offeringPlacePricePositioningpromotionProductPackage |
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