亚马逊全球消费趋势
及选品报告
Global
Consumer Trends and
Purchasing Behavior
Report
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1. 2.Ipsos
2020
1.5
2022
2.25
2021
2.02
47%
38%
33%
48%
32%
30%
30%
27%
31%
21%
/
/
/ /
1.Ipsos 2023 Q1 2.Ipsos
豪华的住宿
%
22%
%
58 29
42 31
31 35
29 39
87
73
66
68
41 39
35 28
20 25
32 18
80
63
50
45
24 31
35 %
21 31
18 29
12
50 %
24%
41
47
4038 45
TOP3
52%
73%
54%
55%
24%
56%
57%
42%
55%
55%
42%
53%
48%
45%
39%
50
% 22.2 10.6 30.4 22.9 20.8
% 62.2 68.1 56.5 62.5 64.6
% 15.6 21.3 13.1 14.6 14.6
3.3
2.4
2.92.9
2.6
61%
48%
45%
46%
54%
53%
41%
51%
34%
34%
39 41
34
53
38
%
24% 41%
40%
43%
57%
35%
43%
68%
40%
71%
倍
1.Ipsos 2. Researcher and Research LLC
3
56.5%
0.5%
5%
8.5%
54.5%
17.5%
4%
39%
21%
1.Ipsos
+17%
319,870
+23%
356,281
+12%
477,943
+19%
289,525
+28%
272,042
/
-
2023 1-5
-
52%
33%
2%
11%/
1. 2.Ipsos
%
54.2
48.9
67.5 69.0
49.2 49.6 50.3 51.1 52.5
53.3 53.2 53.5 54.2
67.7 67.8 68.1 68.4 69.3 69.7 69.3 69.1 69.4
&
41.4%
37.0%
%
11.3
9.4
37.5
42.5
9.1
6.3
38.9
39.3
|
|
