Overview of User Segments

Overview of User Segments

As an administrator, you can target visitors with web content by defining User Segments. User segments dynamically group users based on characteristics, such as group membership, browser type, profile values, and other user properties.

If visitors match the defined characteristics, they are automatically members of that user segment and are shown the specific web content that you determine or are targeted with Campaign actions that you create.

As an administrator, you use the WebLogic Administration Portal to dynamically group users. User segments can be used repeatedly in Content Selectors, Placeholders, and Campaigns.

For additional documentation on Interaction Management, see the Interaction Management Guide on BEA‘s edocs page.

Related Help Topics:

• Modify a User Segment
• Duplicate a User Segment
• Assign Interaction Management Resources to a Delegated Administration Role
• Remove Interaction Management Resources from a Delegated Administration Role