Color Meanings and Colors That Go TogetherColors are more than a combination of red and blue or yellow and black. They are non-verbal communication. Colors have symbolism and color meanings that go beyond ink. As you design brochures, logos, and Web sites, it is helpful to keep in mind how the eye and the mind perceive certain colors and the color meanings we associate with each color.
Sometimes colors create a physical reaction (red has been shown to raise blood pressure) and at other times it is a cultural reaction (in the U.S. white is for weddings, in some Eastern cultures, white is the color for mourning and funerals). Colors follow trends as well. Avocado, a shade of green, is synomous with the 60s and 70s in the minds of some consumers. In addition to understanding color meanings, it helps with mixing and matching colors to know the relationship of adjacent, complementary, and clashing colors. The subject is more fully explained in this Color Basics article. But below is a brief synopis:
On each of the cool, warm, mixed, and neutral pages are links to profiles of specific groups of colors with descriptions of their nature, cultural color meanings, how to use each color in design work, and which colors work best together. On the next few pages we‘ll explore the color meanings of four different groups of colors.
Blue | Green | Turquoise | Silver | Red | Pink | Yellow | Gold | Orange | Purple | Lavender | Black | Gray | White | Ivory | Brown | Beige What‘s Your Favorite Color?See how many others share your color preference.Red | Green | Gold | Turquoise | Blue | Purple | Pink | Black | Orange | Yellow View Results for Your Favorite Color Poll Color Choice and Color GroupingsMixed Warm/Cool Color MeaningsNeutral Color MeaningsColor Symbolism and Choosing Colors Use Favorite Colors of Target AudienceColor Meanings Can Backfire on WebFavorite Colors Women LikeFavorite Colors Men Like |
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