Ordinary advertisement Specially-made TV programs for the client Sponsor’s advertisement
Advertising Approach
Regular Advertisement:
The advertisement is broadcast all day between various TV programs to expose your company's products directly to the target audience.
Tailor-made TV programs:
A well-produced program tailor-made to clients, will catch the eyeballs and yield notable results.
Sponsorship:
Phoenix TV offers the following three categories of promotion opportunities to tie in with client's product closely with the TV programs and other significant events.
Three Categories of Sponsorship
Title Sponsor:
Programs with the sponsor's name distinctly attached before the name of the designated TV programs.
Sole Sponsor of the program:
the sponsor is the exclusive sponsor of the program, by which the credits and strength of the sponsor will be fully demonstrated and impress the target audience.
Associated sponsors for one program:
the sponsor, join hands with other respectable sponsors, delivers first-rated program to the target audience together.
Overview of Sponsorship Entitlements
Sponsor Tags for Promos
The Sponsor Tags will run right after the sponsored program promo. They will run at different times of the day and throughout the week prior to the broadcast. The sponsor tags will feature client's logo on screen for a maximum of (5) five seconds with a voice-over in Mandarin that specifies the sponsor's name.
Example: "XX (Program Name) is brought to you by XXX" *.
Opening & Closing Credit Titles
The Opening & Closing Credit Titles will appear at the beginning/closing of the program. They will feature client's logo for a maximum of (5) five seconds with a voice-over in Mandarin.
Example: "XX (Program Name) is brought to you by XX"*.
Break Bumpers
The break bumpers appear before the commercial to form a smooth transition between the program and the advertising break. The break bumper will feature client's logo for approximately three seconds. No Voice Over will be given.
Commercial Spots
To strengthen ties between the sponsor and the program, commercial spots within the commercial breaks of the sponsored program will constitute part of the sponsorship entitlements to multiply branding effect.
