简介∶财经辞汇补给站∶stock option + breaker 作字尾的常用字 Top Brands Say It and Show It There's more to building a successful brand than just providing a desirable product. The most popular brands have always managed to combine catchy, memorable names with instantly recognizable logos. Sports brands always come up with winning formulas and none more so than Nike, the world's leading sports apparel supplier. The company's punchy name was taken from the Greek goddess of victory. Amazingly, design student Carolyn Davidson was paid a paltry US$35 for creating the iconic swoosh symbol, though she was later compensated in stock options. Logo expert Andy Payne says: “It's one of the only logos without words accompanying it. Over time it has gained equity and confidence to set itself free from the word Nike, and that is a very brave step for a brand to take.” Adidas, meanwhile, takes its name from founder Adolf Dassler's nickname, Adi, combined with the first three letters of his surname. Dassler created the three stripes — later incorporated into the trefoil and, more recently, updated as three bars. The motif symbolizes the brand's diversity. Interestingly, Dassler's elder brother Rudolf set up Puma, drawing on the athletic prowess of the big cat to promote his brand. Another logo with sporting origins is Ferrari's prancing horse. Employed by the Ferrari motor racing team in the 1920s, the symbol was adapted from a badge on an Italian fighter pilot's plane in World War I.
建立一个成功品牌不单单只是提供吸引人的产品。 体育品牌总能够想出胜利方程式， 同时，阿迪达斯的公司名称则取自创办人阿朵夫·达斯勒的昵称「
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来自： cntic > 《English Study》
