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Jelly for Your Belly魔幻豆豆糖
by Brian Foden
Learn what has made Jelly Belly jelly beans so successful.
看看 Jelly Belly 糖豆为何能如此成功。
Take a man with a quirky dream to create a tiny gourmet sweet, mix in a well-established candy manufacturer, and what do you get? Jelly Bellies are not your average jelly beans. Instead, they have exotic flavors like buttered popcorn, chili mango, tutti-frutti, and more.
The driving force behind Jelly Belly jelly beans was an American named David Klein, who wanted to create what he called the Rolls-Royce of jelly beans. Klein had the idea to make gourmet jelly beans but didn't have the means to produce them, so he approached a well-established candy company to manufacture them. The Herman Goelitz Candy Company had a reputation for producing delicious, high quality candy. By using natural ingredients and a special production process, Goelitz was able to infuse the jelly beans with appealing flavors. In 1976, the first Jelly Belly jelly beans consisted of eight flavors. They have been so successful over the years that there are now 50 official flavors.
These gourmet jelly beans were definitely a cut above
the ones other companies were making at the time. However, there is
more to the success of Jelly Bellies than just the ingredients or the
manufacturing process. Much of the candy's success came from Klein's
idea to market the beans in single flavors, which had never been done before. The beans managed to catch the attention of then California Governor Ronald Reagan, who had more than three and a half tons shipped to the White House for his presidential inauguration in 1981. Reagan also credited Jelly Belly jelly beans with helping him kick his habit of smoking. The former US president was so fond of Jelly Bellies that he even had a special holder for them installed in Air Force One.
1. According to the article, who had a dream to create an amazing new jelly bean?
(A) Ronald Reagan.
(B) Herman Goelitz.
(C) David Klein.
(D) Rolls-Royce.
2. What was one of the keys to Klein's success?
(A) He wanted to manufacture jelly beans himself.
(B) He sold jelly beans in individual flavors rather than in assorted mixes.
(C) He convinced an American president to be his spokesperson.
(D) He bought the Herman Goelitz Candy Company.
3. What did Ronald Reagan do in 1981?
(A) Resigned from the presidency of the United States.
(B) Took over as head of a candy company.
(C) Invested in Klein's charity.
(D) Ordered a lot of candy for the ceremony where he was sworn in as president.
4. What does "credited" in the final paragraph mean?
(A) Attributed.
(B) Spent wildly.
(C) Consumed.
(D) Used medically.
- jelly n. 果冻；胶状物
jelly bean n. 糖豆，软心豆粒糖 - belly n. 腹部
- quirky a. 古怪的
- gourmet a. 制作美食的
- manufacturer n. 制造业者，厂商
- popcorn n. 爆米花
- chili n. 辣椒
- tutti-frutti n. 什锦水果口味
- driving force（幕後的）推手
- Rolls-Royce n. 劳斯莱斯（高级汽车名）
the Rolls-Royce of sth某类产品中的极品 - manufacture vt. 制造
- ingredient n. 原料
- official a. 正式的
- definitely adv. 绝对地
- market vt. 行销
- single a. 单一的
- governor n. 州长
- ship vt. 运送
- presidential a. 总统的
- inauguration n. 就职
- holder n. 托盘；支撑物
- Air Force One空军一号（美国总统专机）
- individual a. 个别的，单独的
- assorted a. 各种各样混杂在一起的
- resign vi. 辞职
- presidency n. 总统职务
Instead, they have exotic flavors like buttered popcorn, chili mango, tutti-frutti, and more.
注意:
a. instead 为副词，单独使用时，可译成『（反）而』、『相反地』，或酌情不必译出。
Henry didn't go to band practice yesterday. Instead, he went to the movies with Julie.
亨利昨天没有去团练，而是和茱莉去看电影。
b. instead 亦可与介词 of 并用，形成片语介词，加受词後形成介词片语，作副词用，可置於句首或句中，修饰全句，译成『而非、而不要』、『（非但）不……（反）而……』。
Instead of + N/V-ing, S + V
= Rather than + N/V/V-ing, S + V
非但不……（反而）……
Pete bought a cell phone with a touch screen instead of one with a qwerty keyboard.
彼特买了 1 支触控萤幕的手机，而非按键式的。
Instead of being happy, Jack seemed quite upset about winning the singing contest.
杰克赢得歌唱比赛非但不开心，反而看起来很难过。
- well-established a. 信誉卓著的，享有盛名的
Michael is the marketing director at a well-established company.
麦可在 1 家信誉卓著的的公司担任行销总监。 - means n. 方法；手段（单复数同形）
One means of communication for deaf people is sign language.
手语是听障人士的一种沟通方法。 - approach vt. 与……接洽；找……商量
You shouldn't be afraid to approach your teachers for advice.
你不应该害怕去找老师徵询意见。 - have a/the reputation for...以……著称
This library has a reputation for having rare books.
这间图书馆以罕见的藏书著称。 - infuse vt. 注入；向……灌输
infuse A with B将 B 注入 灌输於 A
This oil has been infused with herbs and spices, giving it a distinct flavor.
这种油里添加了药草和香料，让它有种独特的风味。 - appealing a. 吸引人的（= attractive）
Katherine finds heart-shaped diamonds appealing.
凯萨琳觉得心形的钻石很吸引人。 - consist of...包含……；由……组成
= be composed of...
= be made up of...
Water consists of hydrogen and oxygen.
水由氢气和氧气所组成。 - be a cut above...优於……
This champagne is a cut above the rest.
这种香槟比其他香槟都来得赞。 - manage to V设法完成 做到……
How did Amy manage to get her father to let her use his car?
艾咪是如何让她爸爸答应让她开他的车？ - credit sb/sth with...
相信某人 某事物有……（优点、成就等）
Most people credited Nick with inventing that useful machine.
大多数人相信尼克发明了那台有用的机器。 - kick vt. 戒除（恶习）
kick one's/the habit of + V-ing
= get rid of the habit of + V-ing
戒除（某人）……的习惯
develop the habit of V-ing
培养 养成（做）……的习惯
Ted is trying to kick the habit of going to bed late.
泰德正努力革除晚睡的习惯。
Jenny has developed the habit of going to the movies every Sunday afternoon.
珍妮养成了每周日下午看电影的习惯。 - be fond of...喜欢……
My grandfather is fond of playing chess with his buddies at the park.
我爷爷喜欢和他的朋友们在公园下棋。 - install vt. 安装，设置
David installed a baby monitor in his daughter's room.
大卫在女儿房间架设了婴儿监视器。 - convince sb to V说服某人（做）……
I tried to convince my friend to get a tattoo, but she wouldn't even consider it.
我试图说服我朋友去刺青，但她完全不考虑。 - take over...接管……
Marvin took over his father's business when he was 30 years old.
马文在 30 岁时接管他父亲的事业。 - invest vi. & vt. 投资
invest in...投资……
invest A in B将 A 投资到 B
My father is looking to invest in real estate.
我爸爸正打算投资房地产。
Mary invested all of her savings in the stock market.
玛丽将所有的积蓄都拿去投资股市。 - be sworn in as + 职位名称
宣誓就职 就任……（职位）
Mr. Smith was sworn in as mayor last week.
史密斯先生於上周宣誓就任市长。 - attribute vt. 把……归因於
attribute A to B将 A 归因於 B
Brian attributes all his failures to bad luck.
布莱恩把自己所有失败都归咎於运气不好。
魔幻豆豆糖
看看 Jelly Belly 糖豆为何能如此成功。
把 1 个怀抱要创造出小小美味甜食的古怪梦想的人，和 1 家信誉卓越的糖果制造商摆在一起，会迸出什麽样的火花呢？Jelly Belly 并非一般的糖豆。而是拥有像是奶油爆米花、辣芒果和什锦水果等多种特殊口味的糖豆。
Jelly Belly 糖豆的幕後推手是 1 位名叫大卫克莱的美国人，他想要创造出糖豆中的极品。克莱有制造美味糖豆的点子，却没有方法生产，所以他接洽了 1 家信誉卓越的糖果制造商来生产。贺曼葛利兹糖果公司以生产美味且高品质的糖果著称。藉由使用天然原料以及特殊的生产程序，葛利兹公司为糖豆注入了许多吸引人的口味。在 1976 年，第 1 代的 Jelly Belly 糖豆包含了 8 种口味。多年来它们大受好评，如今已正式推出 50 种口味。
这些美味的糖豆绝对优於当时其他公司所制造的产品。然而，Jelly Belly 糖豆的成功不只是因为原料或生产程序。它的成功大部分要归功於克莱以单一口味来行销这些糖豆的点子，这在当时是前所未见的。这些糖豆还吸引了当时的加州州长隆纳雷根的注意，他在 1981 年为了总统就职典礼，还将超过 3.5 吨的糖豆运至白宫。他也相信 Jelly Belly 糖豆帮助他戒除菸瘾。这位前总统实在太喜欢 Jelly Belly 糖豆了，他甚至还在空军一号上设置了 1 个特殊的托盘来摆放它们呢。
1. 根据本文，是谁怀抱了创造出惊人的全新糖豆的梦想？
(A) 隆纳雷根。
(B) 贺曼葛利兹。
(C) 大卫克莱。
(D) 劳斯莱斯。
题解∶根据文章第 2 段，Jelly Belly 糖豆的幕後推手是 1 位名叫大卫克莱的美国人，他想要创造出糖豆中的极品，可知应选 (C)。
2. 克莱成功的秘诀之一为何？
(A) 他想要自己生产糖豆。
(B) 他以单一口味贩售糖豆，而非各式混合口味。
(C) 他说服美国总统当他的代言人。
(D) 他买下了贺曼葛利兹糖果公司。
题解∶根据文章第 2 段，Jelly Belly 糖豆的成功不只是因为原料或生产程序。它的成功大部分要归功於克莱以单一口味来行销这些糖豆的点子，这在当时是前所未见的，由此可知，(B) 应为正选。
3. 隆纳雷根在 1981 年做了何事？
(A) 辞去了美国总统职务。
(B) 接管了 1 家糖果公司成为主管。
(C) 投资了克莱的慈善机构。
(D) 为了宣誓就职的典礼订购许多糖果。
题解∶根据文章第 3 段，雷根在 1981 年为了总统就职典礼，还将超过 3.5 吨的糖豆运至白宫，故选 (D)。
4. 本文最後一段中的 "credited" 是什麽意思？
(A) 归因於。
(B) 挥霍。
(C) 吃。
(D) 用在医学用途。
题解∶根据文章第 3 段，雷根相信 Jelly Belly 糖豆帮助他戒除菸瘾，可知他将戒菸成功归因於糖豆，故选 (A)。
答案∶1. (C)2. (B)3. (D)4. (A)
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