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社交媒体用户的自我效能影响对信息的信任 – 北大新媒体

 慧读书院 2014-09-18

#研究分享#【社交媒体用户的自我效能影响对信息的信任】美国一项研究引入“社交媒体自我效能”概念,即指社交媒体中“个人对预期结果的感知能力”,发现社交媒体自我效能更高的用户认为社交媒体上分享的信息更值得信赖,在评估信息时也更依赖其他人或社交媒体的意见。

自我效能

 

 

Social media self-efficacy and information evaluation online

Kristin Page Hocevar, Andrew J. Flanagin , Miriam J. Metzger

Highlights

We introduce the concept of social media self-efficacy (SMSE).

We examine this concept using survey data (N = 3568) of Internet users.

Users with higher SMSE find online social information to be more trustworthy.

They also use others’ opinions and social media when evaluating information.

Abstract

This study introduces the concept of social media self-efficacy, or a person’s perceived ability to reach desired outcomes in the social media environment, and examines the relationship between social media self-efficacy and how people evaluate information found online. Results of a survey of a representative sample of adult Internet users in the United States (N = 3568) indicate that users with higher social media self-efficacy find information shared via social media to be more trustworthy than do those lower in social media self-efficacy. These self-efficacious social media users also rely more both on the opinions of others and on social media specifically when evaluating or verifying the information they find online, suggesting that they may be more prone to seek out and be influenced by input from others. Practical and theoretical implications of these findings are explored.

Keywords

Social media; Self-efficacy; Information evaluation; Credibility; Internet

来源:Science Direct

链接:http://www./science/article/pii/S074756321400394X

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