My Analysis of an Public Service Advertisement on Animal Protection

This advantage is about calling people for paying mor attention to protect the wild elephants.
At the begining of the vedio,we can see a mother playing with her two lovely children happily in the wild field.They are so attentively that they fail to realise that there are some guns preparing in shoting them.After some seconds,one man is shooted down on the ground,the others are very astonished by seeing that.With great astonishment,they try to escape the danger.But after being busy running,the mother realise it's no use to run,and she try her best to protect her two innocent children.Tears are filled up with her eyes,and with the heavy shoot,she fall down to ground.Suddenly, the scene turns to the cinema and we find that it's just a film.But at the end of the vedio, it calls us to think what if it isn't just a film.
  The media use superstar and beautiful scene to attract my attention,and the attracted music contrasts cruel shoot.When different people seeing the message ,different people have different understanding,and i think the message is engaging and comepelling for its target audience.Form this message the value that we should protect the elephants is represented.And it clearly and consistently framed value in its content.The message wants to call for us to pay more attention to the elephants' existance needs,and it communicated its purpose effectively by using the contrast technique to make us pay more attention to consequences of hunting elephants.