My Analysis of an Public Service Advertisement on Animal Protection

This is a deeply moving advertisement about protecting wild animals, which made by WWF. It aims to appeal to people to care about animals.

I find this advertisement creative and persuasive through lots of shots which are comparing people's behaviors and emotions with animals'. People go shopping while fish swims; people drive cars while horses run; people drink, so do elephants. . . There are tall buildings and the tip of iceberg. There is life owing to human beings and animals. Mother loves, fears of facing danger, responsibility of protecting homelands of them are equal to ours.

The only message in the ad is that we are all connected. When people watch the ad they will find animals are the same livings with us then more and more people are willing to protect them.