My analysis of a public service advertisement on animal protection

This public service advertisement aim to protect rhinoceroses.In the advertisement，Jack Chen said："If you bought rhinoceros horns，not only did you purchase rhinoceros horns，but also bought a large number of guns，bows，arrows，axes and some other tools which use for kill rhinoceros.

  In my opinion，this advertisement is creative and attractive.It use a innovative style to persuade consumers who want to purchase rhinoceros horns not to buy it and emphasize the key point “When the buying stops,the killing can too”