In the picture,there is a man kneeling on the floor with his head stuck on a table.Two monkeys are eating his brain with spoons.The whole image depicts an action,for the two monkeys are eating the man's brain.And the man is gazing at the viewers painfully,while the two monkeys look enjoyable.The whole picture is represented by a medium shot and it is represented from a frontal angle.What's more, it is represented at eye level,which can make the picture more authentic . In terms of information value,the elements in the image are placed along the vertical axis.The upper section is the main picture which is ideal and the lower section is a sentence "Don't treat others the way you don't want to be treated" which is real. In terms of framing , the elements in the image are presented as connected. This advertisement is a piece of public service advertisement that aims to urge people to protect animals. Some rich people want to be more clever ,so they pay a lot of money to eat the brains of monkeys when they are alive.We could imagine how frightening the situation is. Just like the advertisement,if the rich man who has eaten monkey's brain before is caught by monkeys ,and they are going to eat his brain,what would he think?Despair and fear.So we should treat others as we expected to be treated.we should protect wild animals. |
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