Analysis of the poster of Evergrande Ice Fountain

 

  The image describes an action that the world-famous actress Fan Bingbing holds a bottle of water called"Evergrande IceFountain", gazing at the viewers with a mild smiling face.The poster takes the actress with a medium shot ,which is beneficial to not only show the facial expression on the actress face but also exhit the product.It's from a frontal angle,showing the whole beautiful face of the actress and is relevant to the theme of the product that if you drink it,you can as beautiful as the actress.Besides,it's from an eye level,which means that we are equal to her.In terms of information value,the element in the image is placed along the vertical axis.On the left of the poster,there's a photo of  a bottle of Evergrande Ice Fountain .In the middle of the poster,it writes"natural ice fountain can keep you beautiful forever",informs viewers that this kind of water have effect in making people beautiful.On the right of the poster,there's the actress's holding the water. In terms of salience,the element has mframingaximum salience.In other words,to emphasize the details,the size of the bottle is larger than it in fact.In terms of framing,the  element is as connected,resulting in visualcomfort.