The Analysis of the Advertising Frame

 

 

The left of the advertising is given,so as a familiar and agreed-upon point of departure for the message.the right of the advertising is new,hence as something to which the viewer must pay special attention.The entire of advertising is ideal  attracting consumers to buying its.
The aroma is attracting the small fish to burst through the cylinder and drink coffee. The all kind of humorous elements combinate together which is not only a litttle exaggerated, but also the characteristics of the nestle coffee’s exact expression fits the theme. This series of advertising use of humor pictures and language style and the form of advertising information with a witty produced a unique powers of persuasion. The entire of advertising copy sentence structure and language humor briefly make a person feel that the nestle coffee maker's attitude to launch the new marketing initiatives. At the same time, in the form of such a witty humor to express making the audience understand the creatives of humor.
In nestle advertising, advertising theme well unification, deepened the audience impression of enterprise products.This impression finally converted to the buying behavior of consumers,  achieving the enterprise propaganda purposes.