My analysis of an advertisement in reasonable hyperbole

There is a print advertisements of the WMF Grand Gourmet knife.In the picture,It is unbelievable that the cutting board was also cut off when the meat have been cut off by the knife on the cutting board.

As a matter of fact,the print advertisement has used a reasonable hyperbole that the quality or characteristics of object are obviously exaggerated to deepen and expand people’s impression of it by imagination.So,in other to emphasizing the sharpness of the WMF Grand Gourmet knife,the advertisement shows turgidly us that thecutting board was cut by the knife.What’s more,the slogan ，“sharper than you think”,has given customers a theme of the advertisement.As customers,when we need a knife and see the advertisement,we will maybe buy it because of curious psychology.

In a word,the print advertisement is so successful with customers attracted.Certainly,the main reason is that it has used the reasonable hyperbole.Just as Writer gorky said,“hyperbole is a basic principle of creation”.