A Simple Analysis of Nescafe

 

 

The picture is a commercial advertisement of Nescafe,which is designed in the shape of a heart ,with  red color to attract audience.

From the advertisement,we can see the logo and its brand name,lying in the left side.In addition,there is also a slogan-The taste is great !  in the bottom of the ad.When it comes to the angel of the ad,it is in close shot that we can clearly see the face of the spokeswoman who is holding a cup of coffee,enjoying the taste with a big smile.Using this angle, viewers become inmitate and feel they are related to the product and also want to have a try.

Overall,this ad gives us a sense of warmth,reflecting that this kind of coffee can not only keep awake,but also can keep our hearts warm.