My Understanding of the Poster《Big Hero 6》

超能陆战队海报分析（Big hero 6）

     《Big Hero 6》mainly tell us a story about a inflatable robot Baymax who we called Dabai,a genius teenager Hiro Hamada,and their rookie friends Fred ,Go Go Tomago,Honey Lemon,Wasabi these six parterners set up their own super crop.Fighting against crimes and plots together.

        This film combines western culture with eastern culture successfully.The place this story happened is San Fransokyo,which combined San Francisco with Tokyo.Therefore,it can bring us new experience and great culture shock.                                             What and how is this poster designed?Here I'd like to introduce the details about it to you :                                       Firstly,who made this?It is the producers and investors hire designers to design this poster.Secondly,who is the target audience?The target audienceis people at all ages,especially the youth,both boys and girls.Thirdly,what techniques are used?In this poster,it uses medium shot and high angle,the metaphor and credits etc.are divided into different parts.It is so apparent that we can get the points of this poster easily.

          Last but not least,what feelings this poster brings to us?As we can seen from this poster,the background is a city full of peace,which gives us a warm feeling,Dabai and Hiro Hamada are standing in the middle of a path towards us while staring at us.Their shadow is reflected seems like they are fighting bravely for jutice,we feel not only they are lovely but also worth our admire. 

     That's all my understanding of the poster《Big Hero 6》.Thanks for your reading.     

FIVE CORE CONCEPTS AND KEY QUESTIONs
Authorship	Who made this?	The film producers and investors hire designers to design this poster.
Format and  Framework	What techniques are used and why？	shot	Medium
		angle	High angle
		Ideal and real	影子与现实的对比
		illustration	背景图片
		tag line	超萌···来袭
		title	超能陆战队
		studio logo	超能陆战队
		date of release	X月X日···
		credits	最下面
		metaphor	Shadow
Content	What values lifestyles and points of view are represented in or omitted from this passage?	It embedded with values and points of view that fighting for justice which can be seen from six parterners’ relentless efforts to fighting against evil.Besides,love is another main subject,Dabai in this film looks so lovely and bring us a kind of feeling to be loved.
Audience	Who is the target audience?	People at all ages,especially the youth,both boys and girls.
Purpose	Why was this made?For what purpose?	It is organized to attract consumers’ attention and get this film clear to people, so that more people will choose to see this film and they can gain more profits.
Responses	What feelings this poster brings to us?	As we can seen from this poster,the background is a city full of peace,which gives us a warm feeling,Dabai and Hiro Hamada are standing in the middle of a path towards us while staring at us.Their shadow is reflected seems like they are fighting bravely for jutice,we feel not only they are lovely but also worth our admire.