Public Service Advertisement Analysis

 

  There is no doubt that this is a animal protection adversisement. which is produce to appeal people to protect endanger animals.

   In the upper right of the advertisement, we can see the logo of the "WWF", which is a global animal protection organzition.In the certre of the advertisement, we can see two leopards, a big one and a little one. There are trademark on the leopard's back,which expresses that people kill leopards for fashon.

  The advertisement reflects that leopards are week, but human are powerful, which arouse audiences's aymathy.

  The background is a vast grassland, which means that leopards are belong to nature.This advertisement also use text "Fashion claims more victims than you think" to heighten the effect.