上海纽约大学数据科学研究中心最新讲座——利用大数据优化银行透支收费

为了降低客户流失率，应对政府可能出台的管控政策，一些金融机构积极研究银行透支管理机制，即银行必须在获得透支收入的同时减少潜在客户流失。目前，对消费者支付透支费用的心理研究尚浅，相应产品定价策略评估不足。纽约大学斯特恩商学院教授刘晓将通过动态结构模型，为我们讲述银行透支引发的消费者负面情绪以及对监管成本的分析。

主讲专家：

刘晓 - 清华大学金融学学士，美国卡内基梅隆大学市场营销学博士，纽约大学斯特恩商学院市场营销学教授。研究对定量营销学及产业组织学。研究旨趣为消费金融服务的创新改革及高科技营销。

日期：5月25日（周三）

时间：4:30-5:30 p.m.

地点：上海纽约大学,世纪大道1555号, 1505室

举办：上海纽约大学数据科学研究中心&商学教育与研究中心联合举办

讲座语言：英文

讲座对公众开放

可点击“阅读原文”预约

Owing to consumer attrition caused by high overdraft fees and potential government regulations to reform these fees, financial institutions have become motivated to investigate their overdraft fee structures. Banks need to balance the revenue generated from overdraft fees with consumer dissatisfaction and potential churn caused by overdraft fees. However, no empirical research has been conducted to explain consumer responses to overdraft fees and evaluate alternative pricing and product strategies associated with these fees. Prof. Xiao Liu proposes a dynamic structural model with consumer monitoring costs and dissatisfaction associated with overdraft fees.

Xiao Liu joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2015. Professor Liu’s research focuses on quantitative marketing and empirical industrial organization, with a particular interest in consumer financial service innovations and high-tech marketing. She received her B.S. in Finance from Tsinghua University and her Ph.D. in Marketing from Carnegie Mellon University Tepper School of Business.

This event is co-sponsored by Center for Data Science and Analytics & Center for Business Education and Research.

Title: Optimizing Bank Overdraft Fees with Big Data

Speaker: Prof. Xiao Liu (NYU Stern)

Date: May 25 (Wednesday)

Time: 4:30-5:30 p.m.

Venue: NYU Shanghai, 1555 Century Ave., Room 1505

Please click Read More to RSVP