Daily chart 每日图表 High spirits 烈酒 Jun 17th 2013, 15:31 by J.S. and G.D. Who drinks most vodka, gin, whisky and rum? 大部分伏特加、杜松子酒、威士忌和朗姆酒被谁喝掉了? ASIA'S growing middle classes are driving demand in the global spirits market. According to IWSR, a market-research firm, consumption last year grew by 1.6% to 27 billion litres—and China, the world’s biggest market, quaffed 38% of that. The national liquor, baijiu, accounts for a whopping 99.5% of all spirits consumed there, so China does not even feature in rankings of the best-known internationally consumed spirits, below. The most popular of these is vodka, mainly because it is drunk in copious amounts in Russia. Russians downed nearly 2 billion litres of the stuff in 2012, equivalent to 14 litres for every man, woman and child. (Unsurprisingly, perhaps, Russians are among the biggest drinkers in the world, according to the most recent World Health Organisation data.) The Filipinos' taste for gin can be attributed in part to good marketing and to the spirit's long-established toe-hold in the local market. Ginebra San Miguel, a firm that makes the world's two best-selling brands, started operations there in 1834. 亚洲成长中的中产阶级正在带动全球烈酒市场的需求。根据国际葡萄酒与烈酒研究所的统计,去年烈酒的消费增长了1.6%,达到二百七十亿升,中国是世界最大 市场,38%的烈酒冲进了中国人的肠胃。中国的国饮——白酒占烈酒消费的99.5%,所以中国在下面的国际知名烈酒排行榜上上不了台面,最受欢迎的是伏特 加,主要因为这种酒在俄罗斯被大量饮用。2012年俄罗斯人干掉了20亿升伏特加,平均每人(男的,女的还有小孩)喝了14升。(这不值得大惊小怪,从世 界卫生组织的最新数据判断,俄国人的酒量也许是世界上最好的。)菲律宾人认为杜松子酒的口味不错,这种酒在当地的烈酒市场占有一席之地,而且销量不错。 Ginebra San Miguel于1834年开始营业,这家公司创造了世界上两个最畅销的品牌。 |
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