Introduction to Competitive Strategy: The 3 Circle Model

增长和竞争优势是关于有效的定位，建立有效的定位是具有挑战性的今天，企业面临着新的和更强的竞争，动荡和不确定的市场，以及客户欲望和需求的转移。3环模型有利于加快理解并采取行动：聚焦在这种不确定的环境下的最关键的战略概念。增长战略出现在模型中，从系统地解决四个关键战略指令在一个深刻的和纪律的方式：

1定义、建立和维护你为客户创造的独特价值

2纠正、消除那些正在怠慢客户的所谓价值，或揭示他们没有意识到的价值

3竟可能抵消竞争对手为客户创造的独特价值

4通过深入了解客户的未满足需求，探索和开发新的增长机会

Summary: Introduction to Competitive Strategy: The 3 Circle Model

Prof. Joe Urbany goes to the heart of Competitive Strategy by explaining the Three Circles of Competitive Strategy:
1. The Customer. What value does the customer seek?
2. The Company. What value does the customer perceive in OUR offering?
3. The Competitor. What value does the customer perceive in THEIR offering?

Through a Venn-diagram with 3 overlapping circles, Urbany clearly explains where you can find your company's competitive advantage and how you can define your competitive uniqueness.

Usage: Initial Understanding of Competitive Strategy