这条推文破了推特纪录!好莱坞众大牌不敌免费鸡块Chicken nugget tweet breaks Twitter record 中国日报网 2017-05-10 14:27分享到 还记得那个发推特求白吃鸡块的少年吗?他的推文已经打破推特单条转发纪录!!!少年名叫卡特·威尔克森(Carter Wilkerson),来自美国内华达州里诺市。此前,他向美国“温迪汉堡”官方账号@Wendy's提问:“请问多少转发量能让我免费吃一年的鸡块”,结果“温迪汉堡”的回复亮了……
1800万转发?!这样的数字对于既不是明星也不是大V的卡特来说,简直是天方夜谭。 但是,千万不要小瞧一个吃货的决心。在得到“温迪汉堡”玩笑般的回复后,卡特发布了一条求转发的推文,并配上了他与@Wendy's的对话截图:
让他没想到的是,自己的一句玩笑话竟然引发了如此大的反响。 The tweet quickly went viral, reaching 1 million retweets in two days. It was shared by global companies including Apple Music, Microsoft, Amazon, Google and Twitter itself, and celebrities including Breaking Bad star Aaron Paul. Other companies replied to the teenager with their own offers, including United Airlines, which said it would fly him to a Wendy's restaurant in any of the cities it serves.
不过,买了机票的你都能被拖下去,没买机票的敢坐飞机? Carter's plea broke Ellen DeGeneres' record when he passed 3,430,249 retweets on Tuesday.
A spokesperson for Wendy's said: "We didn't expect Carter's response, and we couldn't anticipate the overwhelming support he has received." The company has donated $100,000 to charity in his name.
The money will go to the Dave Thomas Foundation for Adoption, a US charity set up in 1992 by the founder of Wendy's. The charity works to find permanent homes for children in foster care. The record for the most retweets was previously held by Ellen DeGeneres, for her 2014 Oscars selfie.
The photo, which featured Bradley Cooper, Jennifer Lawrence, Kevin Spacey and Meryl Streep among others, had 2.1 million retweets by the end of the awards ceremony. 当卡特刚发布求助推文时,艾伦的自拍照转发量约为320万次。一周后,卡特的推文转发量就达到260万次,艾伦不得不在节目上求网友们“手下留情”。 "Stop it right now," she joked. "I worked so hard to set that record… and this guy asked for nuggets?"
对于整个事件,《公关周报》(PR Week)副主编约翰·哈灵顿(John Harrington)在接受BBC采访时表示: The (PR) industry has a word for this type of activity: 'brand-jacking'. While not hugely original, it can be successful. It shows the importance of reacting quickly to trending topics on social media. From a PR point of view, they've played a blinder. Most brands would probably have ignored the tweet or given a bland response, but by reacting with humour, Wendy's has created a vast amount of positive exposure and goodwill. 英文来源:BBC |
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