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We have our product idea (hooded baby towels and/or magnetic tiles), we know the best practices of how to find and contact suppliers on Alibaba, and now the rubber hits the road! It is time to reach out to suppliers and see if we can get our product manufactured to our specifications and at a price point that works.
我们有我们的产品理念（带头巾的婴儿毛巾和（或）磁砖），我们知道如何在阿里巴巴找到和联系供应商的最佳做法，现在橡胶上路了！是时候联系供应商了，看看我们能否使我们的产品符合我们的规格，并在一个有效的价格点上生产。
In today’s session, Greg shared some best practices for making outreach on Alibaba more efficient, and tips for how to organize the deluge of responses that will come once we start our outreach.
在今天的会议上，格里格分享了一些提高阿里巴巴推广效率的最佳做法，以及如何组织一旦我们开始推广就会出现的大量回应的技巧。
We first started with a recap of some best practices for identifying the good suppliers, which we learned from Gary Huang in Session #3. Make sure to catch those notes if you missed it, lots of good content that Gary shared about finding the best suppliers possible.
我们首先概述了一些最佳做法，以确定好的供应商，这是我们从Gary Huang在第三课学到的。如果你错过了，一定要抓住这些笔记，加里分享了很多关于寻找最好的供应商的好内容。
Here’s a full replay of the session #5 webinar:
And the slides that Greg covered:
How To Streamline Your Alibaba Communication
Greg shared some helpful tips and tricks to make the outreach to suppliers replicable at scale and easy to organize. Here are some steps to leverage Alibaba’s Messaging platform to reach out to all relevant suppliers with just one email blast.
如何精简你与阿里巴巴的沟通
格里格分享了一些有用的建议和技巧，以使推广到供应商可以大规模复制，并且容易组织。以下是利用阿里巴巴的信息平台，仅通过一次电子邮件爆炸就能接触到所有相关供应商的一些步骤。Choose Your “Favorites”
There is some legwork that you have to do in order to identify who would be a good supplier.
选择你的“最爱”
为了确定谁是好的供应商，你必须做一些跑腿的工作。
These are lessons that Gary shared last week, but they can be briefly summarized as:
- The Common Thread Test – ensure that the supplier sells only products that are within a reasonable scope of what they can actually manufacture themselves. For example, if they only produce bamboo textile products, or magnetic toys for kids, it passes the Common Thread Test. Otherwise, there is a chance that the supplier is a trading company, and another middle man may mean higher costs and harder to communicate and customize on the product.
- The Country Test – evaluate where a bulk of the products are exported to. There is a general assumption here that suppliers who export to North America and Western Europe have a higher quality standard to meet.
- Gold Standard and Length of Time on Alibaba – the “Gold Supplier” badge can be purchased, so it is not a definitive indication that the supplier will be a good one, but it helps as a rule of thumb to go with suppliers who have a longer track record of completing transactions on Alibaba.
-
这些是加里上周分享的经验教训，但可以简单地概括为：
共同线测试-确保供应商只销售在他们能够实际制造的合理范围内的产品。例如，如果他们只生产竹纺织品，或磁性玩具的孩子，它通过了常见的线程测试。否则，供应商有可能是一家贸易公司，而另一个中间人可能意味着更高的成本，更难就产品进行沟通和定制。
国家测试----评估大部分产品出口到哪里。这里有一个普遍的假设，即向北美和西欧出口的供应商需要达到更高的质量标准。
在阿里巴巴的黄金标准和时间长度上--可以购买“黄金供应商”的徽章，所以它不是一个明确的标志，供应商将是一个好的，但与那些在阿里巴巴完成交易方面有较长记录的供应商合作，这也是一条经验法则。
Once you search on Alibaba for your main keyword, you want to filter through Suppliers to see who meets your criteria above:
一旦你在阿里巴巴搜索到你的关键词，你就想通过供应商来了解谁符合你上面的标准：
If a supplier seems worthwhile to reach out to, mark them as a “Favorite”. This will come into play shortly, when you can contact all of your “Favorite” suppliers in bulk.
如果一个供应商看起来值得联系，就把他们标记为“最爱”。这将很快发挥作用，当你可以联系到你所有的“最喜欢的”供应商批量。
Or if you are one the search results page, you can add to Favorites like this:
或者，如果您是搜索结果页中的一个，您可以像这样添加到收藏夹中：
Once you have a group of suppliers marked as your favorites, you can contact them all at once from your Messages portal:
一旦您有一组被标记为您的最爱的供应商，您可以从您的消息门户立即与他们联系：
Email Examples
Greg shared the rationale behind his initial email template. It includes a short personal and professional introduction, a pitch on why they should care (because these towels will be best sellers, of course!), and a list of very specific questions.
This is the exact wording of the template that Greg used:
电子邮件示例
格雷格分享了他最初的电子邮件模板背后的原理。它包括一个简短的个人和专业介绍，一个为什么他们应该关心（因为这些毛巾将是最好的，当然！），并列出一个非常具体的问题清单。
这是格里格使用的模板的确切措辞：
Hi There,
My name is Greg from Jungle Creations. We are looking to purchase baby hooded towels for the US market. See attached photos. Our primary sales channels will be online. We estimate up to 20,000 to 30,000 pcs annual purchase volume after a trial order of 500 sets and samples evaluation.
Specifications:
- Size – 34in x 34in (92cm x 92cm)
- Hood should have “ears”
- Material: 100% Bamboo, organic preferred
- Quality: high thread count and very soft
- No loose threads
- Color: white, no dyes
Do you manufacture these types of bamboo baby towels with hood? If so please provide the following:
1) Photo, Specifications and EXW Quotation
2) Are you a manufacturer or trading company?
3) What is your lead time for samples and trial order?
4) Can we add our logo to this item? If so, where can the logo be added?
5) What is the sample cost with shipping by express to USA?
Appreciate your reply. Thank you.
Greg Mercer
你好，
我的名字是来自丛林创造的格雷格。我们正在为美国市场购买婴儿带帽毛巾。见所附照片。我们的主要销售渠道将在网上。我们估计，经过500套试购和样品评估，每年的个人电脑购买量将达到2万至3万台。规格：尺寸----34英寸X34英寸（92厘米x92厘米）兜帽男应该有“耳朵”材料：100%竹，有机优先质量：螺纹数高，非常软没有松动的线颜色：白色，无染料你们生产这种带兜帽的竹婴儿毛巾吗？如果是，请提供以下资料：1)照片、规格和报价你们是制造商还是贸易公司？你们准备样品和试订的时间是什么时候？我们可以在此项目中添加我们的标志吗？如果是，在哪里可以添加标志？5）用快递到美国的样品成本是多少？感谢你的答复。谢谢你。Greg Mercer
So once you have your own template with the specific questions you want answered, you can paste your email into Alibaba:
所以，一旦你有了自己的模板和具体的问题，你想回答，你可以粘贴你的电子邮件到阿里巴巴：
Supplier Email Responses
Of the 21 factories that he reached out to, there were 14 responses, and 3 were worthwhile to follow up with.
The good responses answered all of the questions that he asked. They were timely in their response, and demonstrated solid command of English. There were photos attached, and some initiative on their part to show why they would be a good business partner for us.
供应商的电子邮件回复
在他接触的21家工厂中，有14家得到了回应，有3家值得跟进。好的回答回答了他提出的所有问题。他们的反应及时，并表现出扎实的英语能力。上面有照片，还有他们的一些倡议，说明他们为什么会成为我们的一个好的商业伙伴。
This is an example of a good reply:
Thank you for your email, the professional bamboo baby products manufacturer.
For the hooded towel, we are produce with 92%bamboo8%ployester warp knitted terry fabrics in 400gsm as regular, which is very soft and widly used for baby hooded towel ,bathrobe and blanket…
The 2 white hooded towel with white ear and white with brown ears you send to me are our products. we are develop some different amimal design hooded towel also.
commonly we produce the hooded towel size is 75*75cm and 90*90cm as regular.
we can produce as per your design and color base on MOQ 500PCS in one design per color.
also we can produce as per your design such as the brown elephant design.
- please refer attached pricelist for you to check.
- we are the bamboo baby products manufacturer speacial for bamboo hooded towel,bamboo wash cloth and ohters …
- we have sample for white and brown ear now, can arrange shipment immediantly. if you would like to check the elephant design, we have to produce the sample speacially, it will take about 7-10days .
- the bulk order production time about 30days after order confirmed.
- For the logo, commonly we add the logo on the wash care label. or emboridery logo on the towel, just emboridery cost is higher, it is USD0.17/PCS.
- The courier freight cost is USD35 for 1pcs sample.
please feel free contact me for any requirement!
感谢您的电子邮件，专业的竹婴儿用品制造商。
对于带帽毛巾，我们生产92mboopo8 8%的经纱织成的特里织物作为常规400gsm，非常柔软，广泛用于婴儿带帽毛巾，浴袍和毛毯…
你寄给我的两条白边带帽的毛巾和白边带棕色的是我们的产品。我们还开发了一些不同的设计的带帽毛巾。
我们通常生产的带帽毛巾大小是75*75厘米和90*90厘米作为常规。
我们可以根据您的设计和颜色的基础上，在莫克500PC的设计，每种颜色。
我们还可以按照您的设计生产，如棕色大象的设计。
请参考所附价格表，以供查询。
我们是竹婴儿用品的制造商，生产竹帽毛巾、竹布和棉布。
我们现在有白褐耳样品,可以立即安排装运.如果您想检查大象的设计，我们必须尽快生产样品，这将需要7-10天左右。
批量订单生产时间约在订单确认后30天.
对于商标，我们通常会在洗衣护理标签上加上商标。或者是毛巾上的绣花标志，只是绣花成本较高，是0.17美元/PC。
快递运费为35美元，为1件样品。
如有任何需要,请随时与我联系.
A mediocre response showed decent English skills. There were gaps between the questions asked and their answers left something to be desired.
一个平庸的回答显示出良好的英语技能。问的问题和他们的答案之间有差距，令人不满意。
This is an example of a decent reply, but not as promising as the previous example:
这是一个体面答复的例子，但不像前一个例子那样有希望：
thank you for your inquiry.
we are towel factory ,mainly custom all kind of it with client private label according to customer requirement.
as for your question,
1.we had to white one . if you want to elephant design, maybe you should send me a sample or some clear detail photos.
2.we are towel factory , and we also have permission of export.
3.lead time 40days sample time 7-10days.
4.you can add your logo in anywhere of towel . hooded or others place.
5.sample cost depends on animal type. ship cost $30approx.
about your requirement animal hooded towel, can you tell me more details?
bamboo 92*92cm how weight do you want ? and design detail.
looking forward to your reply
谢谢你的询问.
我们是毛巾厂，主要是根据客户要求定制各种客户专用标签。
至于你的问题
1.我们不得不白了一个。如果你想设计大象，也许你应该给我一个样本或一些清晰的细节照片。
2.我们是毛巾厂,也有出口许可.
3.前置时间40天取样时间7-10天。
4.你可以在毛巾的任何地方添加你的徽标。或者其他地方。
5.样本成本取决于动物的类型。船价30元左右。
关于你要求的动物被罩毛巾，你能告诉我更多的细节吗？
竹子92*92厘米你想要多大的重量？以及设计细节。
期待您的回复
As for the poor responses, these were canned answers that shared irrelevant information. They did not address our questions, and were clearly a template sent to everyone. This type of response shows no promise of a company that would be in a collaborative effort to produce the best baby hooded towels possible, so we just ignored them outright.
至于那些反应不佳的人，这些都是分享不相关信息的答案。它们没有回答我们的问题，显然是发给每个人的模板。这种反应表明，一个公司不可能合作生产出最好的婴儿带帽毛巾，所以我们完全忽略了它们。
Here’s what one of those replies looked like:
下面是其中一个回复的样子：
Hi Sir
We are towel factory established in 1994, and mainly customize towels with client’s private lable according to customer requirements. We have ISO 9001 cert and SEDEX audit, has customized towels for 22 years, which can ensure the delivery time well. very gald to cooperate with you large company soon, hope you can know more about our quality and service.
你好，先生
我们是1994年成立的毛巾厂，主要根据客户的要求定制带有客户专用许可证的毛巾。我们有iso 9001cert和sedex审计，定制毛巾22年，这可以确保交付时间好。很高兴与贵公司合作不久，希望您能进一步了解我们的质量和服务。
3 Factories Are Sending Samples
Once a factory passed the initial test of answering questions and presenting a good case that they would meet our expectations as a supplier, Greg moved communications over to Skype. We now have three samples being sent to the States for review, which we will share on March 29th. Depending on the type of product and supplier, you can expect that it costs $35-$100 to procure a sample from a factory.
Greg also discussed product customizations, pricing, and other questions in greater detail at this stage. So now we have a range of product costs too. This will help inform what the overall costs would be, and ultimately what an estimate of profit per unit would be.
Here’s some back-of-the-envelope math of what prices we are looking at:
三个工厂送来了样品
一旦一家工厂通过了最初的测试，回答了问题，并提出了一个很好的例子，说明他们将满足我们的期望，作为供应商，格雷格移动通信到skype。我们现在有三个样本被送到美国审查，我们将在3月29日分享。根据产品和供应商的类型，你可以预计从工厂采购样品要花费35-100美元。
在此阶段，greg还更详细地讨论了产品定制、定价和其他问题。所以现在我们也有一系列的产品成本。这将有助于了解总体成本，以及最终对单位利润的估计。
下面是我们对价格的粗略计算：
Using these conservative estimates, the range of profits may be between $5-$10 per unit. That would certainly add up nicely as a donation to charity!
使用这些保守的估计，利润范围可能在每单位5-10美元之间。这当然可以作为慈善捐款！
Catch the next session to review the samples!
We took a one week hiatus from the Million Dollar Case Study as the samples were en route from China. We reviewed them in full on the 29th March. You won’t want to miss the samples being reviewed in session #6 of the case study – find the full recap and replay here!
If you have not registered to join the Million Dollar Case Study yet, join us (it’s free) ?
下次再检查样品！
我们从百万美元的案例研究中抽出了一个星期的空白，因为样本是从中国运来的。我们在3月29日对他们进行了全面审查。你不会想错过在案例研究的第六阶段审查的样本--在这里找到完整的概述和重放！
如果你还没有注册参加百万美元的案例研究，请加入我们（免费）？
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