The Million Dollar Case Study Session #6: Evaluating SamplesSharing is caring! The wheels are turning, momentum is growing, and we continue to move towards our product launch. The Million Dollar Case Study continues after a 1 week hiatus while we had the samples shipped to us! And the good news is that the samples arrived in a timely manner, within a week or two of ordering them – and the quality is very nice! So let’s go to the video tape to see exactly what these samples look like, and Greg’s interactions with these suppliers: 车轮在转动，动力在增长，我们继续朝着产品的方向前进。在我们把样品运给我们的一周后，百万美元的案例研究还在继续！ And here are the slides: Evaluating the samples was an interesting exercise, particularly because I was privy to only one part of the equation: the product quality. The other relevant part of this step is how the supplier was to work with and communicate with, which Greg had insight to. So here is the holistic look at what we are considering when evaluating the product samples, our interactions with them, and ultimately which supplier is a good fit for joining us for this journey. 评估样品是一项有趣的工作，特别是因为我只知道其中的一部分：产品质量。这个步骤的另一个相关部分是供应商如何与之合作和沟通，格雷格对此有深刻的见解。 下面是我们在评估产品样品时所考虑的问题，我们与它们的相互作用，以及最终哪个供应商适合加入我们的行列。Alibaba Samples: ConsiderationsMuch of this is self-explanatory…
阿里巴巴样本：考虑因素 这些都是不言而喻的...沟通：这显然是我们产品成功的关键因素。供应商是否反应迅速、彻底、注重细节、掌握英语，以便我们建立牢固的伙伴关系？ 产品质量：尽管我们的结论是我们需要一个坚实的产品质量，但这对我们来说更加重要，因为我们将在高端市场为毛巾定价。一些顶级的销售者对产品质量有一些负面的评论，这是一个机会，我们可以区分和提供更高质量的产品。 定价：我们对最初的对话中产品的价格有个粗略的估计。在对供应商进行最终评估之前，我们需要确定最终的议定价格。 无形资产：我们最终希望我们的供应商成为我们的合作伙伴。因此，我们需要一个积极主动的人来帮助我们发展我们的业务，同时认识到他们有长远的利益。 Product DifferentiationThere are four ways that we could carve out a specific niche for our towels.
产品差异化 有四种方法，我们可以为我们的毛巾划出一个特定的位置。提供多种颜色：如果我们提供一些婴儿毛巾，可能是粉红色，蓝色和中性的颜色，我们可以得到更多的市场份额。目前每种颜色都有不同的选择，但目前提供各种颜色的卖家并不多。 尺寸：90 x90cm的毛巾是大的，通过婴儿或老人为新生儿工作。如果我们的毛巾更大，那就成了我们的卖点（我们把竹浆糖棒，又名Jungle Stix，作为市场上最长的，这是相当成功的）。 优质：如上所述，我们将把我们的产品定价为高端产品，因此产品需要反映这一点。 附加值：其中一家供应商建议使用左上的织物，在毛巾上加一块洗衣布。这是一种负担得起的方法，可以增加一些价值，减少浪费。 Here are some of the poor reviews that are plaguing the existing sellers: 以下是困扰现有卖家的一些负面评论：
A Review of the SamplesNext we took a closer look at the physical samples, here’s how they fared. 对样品的审查 Supplier 1:Supplier 1 sent one sample, a 400gsm towel, and three 400gsm swatches. The interesting thing about the sample that we received is that it is from one of the top 10 sellers for these towels. This is a nice show of validation for their product quality and consistency, as the real customer reviews are largely positive. 供应商1：
I liked the swatch samples as well, they were silky and smooth. I tried to get a close up shot, but I don’t think I did it justice in conveying the velour-type feel. This is a fabric that a baby would certainly enjoy after a warm bath! 我也喜欢斯沃琪的样品，它们又滑又滑。我试着近距离拍摄，但我认为我在传达速度型的感觉时做得不对。这是婴儿洗个热水澡后一定会喜欢的布料！ Supplier 2:Supplier 2 sent us two standard issue towels: 400gsm, 92% bamboo and 8% micro fiber. The samples differed in size, one was a 75x75cm towel, and the other a vast 90x90cm. As an American, I am uncertain at times when it comes to the metric system, but that extra size makes a big difference! Moreover, going large was one of our differentiating factors that we plan to market, so it was nice to see how the sizing looks in person. The fabric is very similar to that of Supplier 1, which makes sense as it is a 400gsm 92% bamboo sample: 供应商2：
Supplier 3:We received three samples: a 400gsm, a 500gsm, and a 100% cotton sample. Each had a different design, and frankly the most intricate and whimsical designs of the three suppliers: 供应商3：
An interesting variation that this company offered was a rectangular towel. A nice small detail with this towel was the linen lining that runs through the inside of the hood. I assume that this is to add another layer inside the hood to cover the underside of the embroidery, which may be an irritant to some babies: 这家公司提供的一个有趣的变化是一条长方形毛巾。用这条毛巾的一个小细节是穿过引擎盖内部的亚麻布衬里。我想这是为了在头罩里多加一层来盖住刺绣的下面这可能是对婴儿的刺激
Supplier 3 did send the nicest sample of the bunch, a plush and luxurious 500gsm 100% bamboo towel: 供应商3确实送了最精美的样品束，一个豪华的500gsm 100%的竹巾：
The weight of the towel is noticeably heavier than any of the other towels I had. To me, this had a very “premium” feel, in softness, thickness, and weight. If it were a 90x90cm towel, it would garner a happy parent paying $25-$30 for the best towel on the market. I know as a parent, I would! 这条毛巾的重量明显比我的其他毛巾都重。对我来说，这种感觉非常“高级”，在柔软，厚度和重量。 The Overview ComparisonThere is a fair amount of data points to process across the three suppliers. The good news – each of these suppliers would be good partners going forward. Here is a simple matrix outlining the pros and cons of each supplier, with their initial price quotes: 概览比较 三个供应商之间有大量的数据点需要处理。好消息是，这些供应商中的每一个都将是未来的好伙伴。这里有一个简单的矩阵，列出了每个供应商的利弊，并列出了它们的初始报价：
Which supplier do you think would be a good fit for what we are looking for? Please share your thoughts, and reasoning, in the comments section below! 你认为哪个供应商适合我们所寻找的产品？请在下面的评论部分分享你的想法和推理！The Next StepsGreg is going to continue conversations with each supplier, and see if there is room for negotiation on the quoted price. Within the next week or so, assuming a fair price at a manageable Minimum Order Quantity, Greg will put the deposit down and get those towels into production! In the meantime, we need to nail down the branding and package design. The manufacturer is going to need a package design for the custom boxes that will hold our towels. 467/5000 接下来的步骤 同时，我们需要确定品牌和包装设计。制造商将需要一个包装设计的定制箱将容纳我们的毛巾。 Session #7We have an expert designer, with deep experience in branding and package design, joining us next week to share the exact process for building and designing a brand that stands out from the masses. You aren’t going to want to miss this: Wednesday, April 5th at 8p ET/5p PT: 第7届会议 JOIN THE BRANDING & PACKAGE DESIGN SESSION We Need Your Input!What are our towels called? TBD. But it’s time to make those decisions! A participant in the Collaborative Launch coined our bamboo marshmallow sticks as “Jungle Stix”, and that worked quite well! So feel free to get involved. Please drop in a suggestion or two for what we should call this brand. It will really help inform the branding exercises that we run through next week. See you next Wednesday! 我们需要你的帮助！ Sharing is caring! |
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