双十一和黑色星期五 Double 11 is often compared to Black Fridayin the West. Black Friday is the day afterThanksgiving where many stores offer greatdeals on clothes, gadgets, make-up, youname it. Shoppers use this opportunity tobuy Christmas presents for their friends andfamiles, and stores make a lot of moneyduring this time. People shop online on BlackFriday, but not as much as Double 11 shoppers do. Actually a few days after BlackFriday there is another shopping day calledCyber Monday where more people shoponline. Although Double 11 is very newcompared to Black Friday, in the past fewyears it has grown much bigger than theWestern tradition. In 2016 there were aboutUSD 7 billion in sales for Black Friday/CyberMonday, whereas Singles Day saw salesmuch closer to USD 25 billion. 提起双十一通常会想起西方的黑色星期五。黑色星期五是感恩节结束后的一天,很多商店都会促销打折,例如衣服、电子产品、化妆品等等。人们会利用这个机会购物,为圣诞节做准备。人们也会网购,但不像双十一这么疯狂。实际上,黑色星期五过后还有网络星期一,这一天会有更多人网购。比起黑色星期五,双十一历史没有那么悠久,但是一样不妨碍双十一的销售额大大超过了黑色星期五,2016年 黑色星期五和网络星期一加起来销售额为70亿美元,而双十一一天销售额就达到250亿美元 |
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