Last Updated: December 21, 2019
IntroductionHilton’s mission is to be the most hospitable company in the world. We’re passionate about delivering exceptional guest experiences, and we look forward to welcoming you to our hotels so we can share the light and warmth of hospitality with you. We pledge to deliver the highest level of customer service, which includes respecting your privacy and protecting your personal information. In this privacy statement (“Statement”), we provide you with details about how we collect, use, and disclose your personal information. This Statement applies to Hilton Worldwide Holdings Inc., its subsidiaries1, and all of the hotels within the Hilton Portfolio of Brands (collectively, "Hilton," "we," or "us"). Our Portfolio of Brands includes Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Signia Hilton, Hilton Hotels & Resorts, Curio A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Motto by Hilton, Hampton by Hilton, tru by Hilton, Homewood Suites by Hilton, and Home2 Suites by Hilton. By using any of our products or services and/or by agreeing to this Statement, e.g. in the context of registering for any of our products or services, you understand and acknowledge that we will collect and use personal information as described in this Statement. Please note that this Statement does not apply to our processing of personal information on behalf of and subject to the instructions of third parties such as airlines, car rental companies and other service providers, companies that organize or offer packaged travel arrangements, marketing partners, or corporate customers. 1 Hilton Domestic Operating Company Inc. is the Hilton entity that is the data controller for all guest data and operates, among other things, Hilton’s marketing activities. Hilton Reservations Worldwide, L.L.C., which is a subsidiary of Hilton Domestic Operating Company Inc., processes the data you provide when making a reservation at a Hilton property and is a data controller for that information. Hilton Honors Worldwide LLC, which is a subsidiary of Hilton Domestic Operating Company Inc., operates the Hilton Honors loyalty program and is a data controller for that program. Hilton Domestic Operating Company Inc. is a subsidiary of Hilton Worldwide Holdings Inc. The Hilton Portfolio of Brands includes managed hotels and franchised hotels. A list of entities that operate managed hotels in the European Economic Area, the United Kingdom, Switzerland, and the Asia Pacific region can be found here. In addition to Hilton Domestic Operating Company Inc., these entities also are data controllers for guest data. Franchised hotels are operated by entities that are separate from Hilton. To determine the entity that operates a franchised hotel, please contact that hotel. In addition to Hilton Domestic Operating Company Inc., those entities also are data controllers for guest data. HGV operates timeshare and fractional resorts. HGV is a third-party partner whose privacy statement is available at https://www./en/privacy-policy.html. Back to TopCollection of Personal Information - GenerallyThe chart below summarizes the categories of personal information we have collected in the past 12 months, the sources for those categories of personal information, the business or commercial purposes for which the information was collected, the categories of third parties with whom the information may have been shared, as permitted by law, and whether the information was sold to a third party for a business or commercial purpose within the past 12 months.
Hilton does not knowingly collect, disclose, or sell personal information of minors under the age of 16. Back to TopCollection of Personal Information – Notice at Point of Collection
When you browse a Hilton website, we collect the following categories of personal information about you, which are used for the following purposes:
If you are a Hilton Honors member and you log into your account during your browsing session, then we collect the following information about you, which are used for the following purposes:
California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers. When you make a reservation at a Hilton property, we collect the following categories of personal information about you, which are used for the following purposes:
California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers. When you enroll in Hilton Honors, we collect the following categories of personal information about you, which are used for the following purposes:
California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers. When you check in at a Hilton property, we may collect the following categories of personal information about you, which are used for the following purposes:
California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers. When you check in using e-check in, we collect the following categories of personal information about you, which are used for the following purposes:
California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers. When you use Digital Key, we collect the following categories of personal information about you, which are used for the following purposes:
California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers. When you contact Guest Assistance, we collect the following categories of personal information about you, which are used for the following purposes:
California and Nevada consumers, if you would like to opt out of the sale of your personal information, please click here. California consumers, please note that if you choose to opt out of the sale of your personal information through cookies, tags, and pixels, that opt-out will only apply to the device and the browser you are using when you opt out. Due to current technology limitations, if you wish to opt out of the sale of your personal information through cookies, tags, and pixels on your other devices or other browsers, you will need to opt out again for each of your devices and browsers. Analytics and Interest-Based AdvertisementsWe partner with certain third-party service providers to collect information to engage in analytics, auditing, research, and reporting. These third parties may use server logs, web beacons, tags, pixels, and similar technologies, and they may set and access cookies on your computer or other device. In particular, we use Yahoo Analytics to help us understand how our customers use our websites. You can read more about how Yahoo uses your Personal Information and opt out of the use of cookies in web browsers by Yahoo Analytics by clicking here. We also use FullStory. The FullStory analytics service uses heat mapping and records mouse movements, clicks, scrolls, and keystrokes during your use of our site. This information helps us identify and address technical issues and understand usage of our Services, which we use to improve the Services for you. You can opt-out of our use of FullStory here. We also partner with 24/7 which supports our chat platform. 24/7 uses tags on websites to determine and enable predictive chat and allow the chat agent to understand what page the guest is on so the agent can provide assistance. We also partner with third parties to provide advertising services that are targeted based on your online activities across websites, mobile apps, and devices over time (commonly referred to as “interest-based advertising”). Our advertising partners may collect information about your activities on our Services on your current device and combine it with information about your activities on other websites, mobile apps, and devices. They may collect such information using server logs, cookies, web beacons, tags, pixels, mobile advertising IDs (such as Facebook cookies or Google’s Advertising ID), cross-device linking, and similar technologies. For example, our advertising partners may use the fact that you visited our website to target advertising to you on other websites and mobile apps on your current device or on other devices you use. They may match your browsers or devices if you log into the same online service on multiple devices or if your devices share similar attributes that support an inference that they are used by the same person or household. This means that information about your activity on websites or apps on your current browser or device may be combined and used with information collected from your other browsers or devices. You can opt out of interest-based advertising in web browsers and mobile apps on your current browser or device by following the instructions below. For more information about interest-based advertising and cross-device linking, please visit the Network Advertising Initiative (“NAI”) website and the Digital Advertising Alliance (“DAA”) website. We adhere to the DAA’s interest-based advertising principles by providing you enhanced notice, transparency, and control of our digital marketing practices as stated at http://www./principles/. You may opt out of interest-based advertising and cross-device linking in web browsers and mobile apps on your current browser or device by following the instructions below.
Please note that the opt-outs described above will apply only to the specific browser or device from which you opt out, and therefore you will need to opt out separately on all of your browsers and devices. If you delete or reset your cookies or mobile advertising identifiers, change browsers (including upgrading certain browsers), or use a different device, any opt-out cookie or tool may no longer work, and you will need to opt out again. We do not respond to Do Not Track signals at this time. Back to TopChanging and Accessing Your Personal InformationIf you are a Hilton Honors member, you may review and update the information you provided to us at the time of enrollment at any time by signing in to your Hilton Honors profile. To the extent required by applicable law, you may be able to request that we inform you about the personal information we maintain about you and, where appropriate, withdraw your consent for certain data processing activity and/or request that we update, correct, delete, and/or stop processing your personal information. We will make all required updates and changes within the time specified by applicable law and as required by law. When permitted by law, we may charge an appropriate fee to cover the costs of responding to the request. Such requests may be submitted by accessing the Data Subject Rights Requests Portal at datarights. or in writing to DataProtectionOffice@ or Hilton Data Protection Officer, 7930 Jones Branch Drive, McLean, VA 22102, USA. In addition, in some circumstances based on applicable law, you may request that we cease sharing personal information about you with our business partners or that Hilton cease using personal information about you by contacting us using the email or mailing address above. We will honor those requests as required by applicable law. Back to TopCalifornia Consumers’ Rights
The California Consumer Privacy Act (“CCPA”) affords California consumers (1) the right to know what personal information we collect, use, disclose, and/or sell; (2) the right to request that we delete their personal information; and (3) the right to request that we no longer sell their personal information. If you would like information about the personal information that we collect, disclose, and/or sell about you, or if you would like to make a request for us to delete or to stop selling your personal information, please visit our website at datarights. or click the “Personal Data Requests” link at the bottom of any Hilton website to submit your request. You also may call our toll-free telephone number: (800) 413-7470, email the Data Protection Office (“DPO”) at DataProtectionOffice@Hilton.com, send a letter to the Data Protection Office at 7930 Jones Branch Drive, McLean, Virginia, USA 22102, or complete a paper form available from the front desk at any of our hotels. In addition to these methods, California consumers may request that we no longer sell their personal information by clicking here. When the DPO receives your request, the DPO will first verify your identity. If you are a Hilton Honors member, the DPO will verify your identify by asking you to provide your name, Hilton Honors account number, and the email address and phone number associated with your Hilton Honors account. If you are not a Hilton Honors member, the DPO will verify your identity by asking you to provide your name, the confirmation number from one of your stays at a Hilton property, and the email address associated with that stay. Once the DPO has verified your identity, the DPO will promptly fulfill your request. If you would like, you may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent, please submit an order issued by a court, a document submitted by a barred attorney, or a formal certified document issued by an official governmental agency. If you would like to opt out of the sale of your personal information to behavioral advertising networks, you may do so by clicking on the banner that appears on any Hilton website when you access that site from an IP address that relates to California or by visiting our website at datarights. or click the “Personal Data Requests” link at the bottom of any Hilton website to submit your request. Please note that when you opt out of cookies, tags, and pixels, that opt out only pertains to the device and the browser that you are using when you opt out. If you wish to opt out for other devices or browsers, you must opt out again when you are using those devices or browsers. California consumers also may request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us at one of the following addresses: CA_Privacy@Hilton.com or DataProtectionOffice@Hilton.com, send a letter to the Data Protection Office at 7930 Jones Branch Drive, McLean, Virginia, USA 22102. Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted to addresses other than the addresses specified in this paragraph. The CCPA prohibits a business from treating a consumer differently because the consumer exercised a right conferred on him/her by the CCPA. We welcome you to exercise your rights under the CCPA, and we will not discriminate against you for doing so. If you are a California resident under the age of 18, and a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to CA_Privacy@Hilton.com. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested. Nevada Consumers’ Rights
If you are a Nevada resident, you may request that we stop selling certain categories of personal information that we collect. To submit a request please visit our website at datarights. or click the “Personal Data Requests” link at the bottom of any Hilton website to submit your request. You also may call our toll-free telephone number: (800) 413-7470, email the Data Protection Office (“DPO”) at DataProtectionOffice@Hilton.com, send a letter to the Data Protection Office at 7930 Jones Branch Drive, McLean, Virginia, USA 22102, or complete a paper form available from the front desk at any of our hotels. When the DPO receives your request, the DPO will first verify your identity. If you are a Hilton Honors member, the DPO will verify your identify by asking you to provide your name, Hilton Honors account number, and the email address and phone number associated with your Hilton Honors account. If you are not a Hilton Honors member, the DPO will verify your identity by asking you to provide your name, the confirmation number from one of your stays at a Hilton property, and the email address associated with that stay. Once the DPO has verified your identity, the DPO will promptly fulfill your request. How We Protect Personal InformationWe take reasonable measures to: (i) protect personal information from unauthorized access, disclosure, alteration, or destruction, and (ii) keep personal information accurate and up-to-date as appropriate. Hilton employs a robust team of dedicated information security professionals who are responsible for managing Hilton’s security program. This team is responsible for, among many other things, monitoring our systems for potential intrusions, responding to potential incidents, supporting property-level information security, regularly reviewing and updating the security controls Hilton uses to protect data, and providing training on Hilton’s information security program. Hilton maintains a payment card industry (“PCI”) compliance program and an Information Technology compliance program. This compliance program generates audit reports concerning the adequacy and effectiveness of Hilton’s Technology internal controls, including a PCI Attestation of Compliance signed by an external PCI Qualified Security Assessor and a SSAE16/SOC1 report addressing the Technology general controls over systems that support certain accounting and financial reporting. We require third parties with whom we share personal information to exercise reasonable efforts to maintain the confidentiality of personal information. In the event of a security incident, Hilton will notify regulators and/or consumers as required by applicable laws and regulations. Back to TopDisclosure Pursuant to Legal ObligationsHilton will disclose personal information as required by law. Examples of such disclosures include when countries require Hilton to collect personal data about visitors to properties in that country, when a law enforcement agency serves a valid subpoena on Hilton, and when a civil litigant serves a lawful discovery request on Hilton. Back to TopMarketing Communications - ChoicesWe want to make you aware of the fantastic products we offer! To do so, we may send you communications via email, text message, push notifications, in-app alerts, direct mail, and social media. If you are a Hilton Honors member, you may change the communications you receive from us by logging on to your online account and managing your subscriptions; by writing to us (and including your email address) at Hilton Data Protection Officer, 7930 Jones Branch Drive, McLean, VA 22102, USA; or by emailing us at DataProtectionOffice@. If you prefer not to receive email marketing materials from us, you may opt-out at any time by using the unsubscribe function in any email you receive from us or by clicking this link: https://secure./en/hhonors/optout/unsubscribe.jhtml?listid=0, by writing to us (and including your email address) at Hilton Data Protection Officer, 7930 Jones Branch Drive, McLean, VA 22102, USA, or by emailing us at DataProtectionOffice@. Opt-out requests can take up to ten business days to be effective. To opt out of text messages, tell the hotel front desk that you do not want to receive text messages from the hotel or reply “STOP” to the message you received. You may control whether our mobile apps send you push notifications by changing your notification settings on your mobile device. If we engage in sending you in-app messages, we will allow control for those in our apps’ settings. Back to TopInternational Transfers of Personal InformationAs a global company, we endeavor to provide you with the same level of service that you have come to expect at Hilton whether you are in San Francisco, London or Tokyo. To provide this service, you acknowledge that we may share your personal information among members of the Hilton Portfolio of Brands, our service providers, and other third parties, which may be located in countries outside of your own. When you stay at a Hilton property outside the United States, the data controller for that property transfers the personal information relating to your reservation to Hilton in the United States pursuant to data transfer agreements when required by applicable laws or regulations. The data controller may also maintain a local copy of your personal information when so required by applicable laws or regulations. Although the data protection laws of various countries may differ from those in your own country, we will take appropriate steps to ensure that your personal information is handled as described in this Statement and in accordance with the law. Back to TopData Retention PeriodsWe retain personal information about you necessary to fulfill the purpose for which that information was collected or as required or permitted by law. When we destroy your personal information, we do so in a way that prevents that information from being restored or reconstructed. Back to TopChanges to this StatementWe may modify this Statement from time to time. When we make material changes to this Statement we will post a link to the revised Statement on the homepage of our site. You can tell when this Statement was last updated by looking at the date at the top of the Statement. Any changes to our Statement will become effective upon posting of the revised Statement on the site. Use of the site, any of our products and services, and/or providing consent to the updated Statement following such changes constitutes your acceptance of the revised Statement then in effect. Back to TopContact Information for Questions or ConcernsIf you have any questions or concerns, please contact us by sending an email to DataProtectionOffice@, by sending a letter to Hilton Data Protection Officer, 7930 Jones Branch Drive, McLean, VA 22102, or by calling our toll-free number: (800) 413-7470. This Statement was most recently updated on January 17, 2020. Back to TopAPPENDIX A |
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