 Amazon unveils yet another store concept: Amazon 4-star 亚马逊的又一概念店揭开面纱：亚马逊4星 BY BEN FOX RUBIN SEPTEMBER 26, 2018 The company already dominates online retail, and now it's expanding into physical stores too. 这家公司已经统治了在线零售，现在又向实体店扩张。 Amazon apparently isn't done testing out new store concepts. 亚马逊显然对新概念店还没有完成测试。 On Wednesday, the company introduced Amazon 4-star, a physical store in New York's SoHo neighborhood that includes products that are rated 4 stars and above, are top sellers, or are new and trending on Amazon's website. The new location will include devices, consumer electronics, kitchen wares, home products, toys, books and games. Digital price tags at the store will show both list prices and reduced prices for Prime members. Amazon 4-star opens to the public Thursday. 周三，该公司推出了亚马逊4星实体店，这家店位于纽约的SoHo街区，销售包括4星级及以上等级的，销量最高的，或者是亚马逊网站上新潮的产品。具体包括各类电子设备、消费电子产品、厨房用品、家庭用品、玩具、书籍和游戏。商店的数字价格标签将显示普通价格和首选会员的折扣价格。亚马逊4星将于星期四向公众开放。 The new store joins Amazon's growing list of store formats, including Amazon Books bookstores, Amazon Go convenience stores, Amazon Pop-Up kiosks at malls, Amazon college pick up and return centers, AmazonFresh Pickup grocery locations and Whole Foods supermarkets. 这家新店也进入了亚马逊不断增长的实体店的种类名单，包括亚马逊书店、亚马逊Go便利店、位于购物中心内的亚马逊中岛式售货亭、亚马逊校内取货和退货中心，亚马逊生鲜取货点，和全食食品超市。 kiosk：（车站、广场等处的）书报摊，公共电话亭;小摊棚，售货亭 Despite that long list of names, Amazon operates just a handful of most of these stores, such as 17 Amazon Books outlets and two AmazonFresh Pickup locations. Whole Foods, which Amazon purchased last year, has 460 grocery stores. 尽管名单很长，但亚马逊只经营其中少数几家店，比如17家亚马逊书店和两家亚马逊生鲜取货点。去年亚马逊收购的全食食品超市，有460家分店。 Amazon 4-star is part of the world's largest online retailer's work to expand into physical stores. While Amazon dominates e-commerce in the US, taking in nearly half of all online sales, it's still a much smaller player in physical retail, where the large majority of consumer sales still happens. For Amazon to keep up its huge growth, it may have to keep building up its stores. 亚马逊4星是全球最大的在线零售商拓展实体店的努力的一部分。在美国，亚马逊在电子商务领域占据主导地位，占据了近一半的在线销售额，但在实体零售领域，它仍然是一个规模很小的参与者，而这一领域仍是大部分的销售额的所在。对于亚马逊要保持其巨大的增长，它可能必须继续建立自己的商店。 With so many store concepts, it seems clear Amazon is still experimenting and hasn't yet landed on a single top store idea it could expand to many more cities. 至于有这么多的店铺概念，显然是亚马逊仍在试验当中，它还没有找到能够扩展到更多城市的顶级店铺方式。 Amazon's move into physical retail also comes with considerable irony. While Amazon tinkers with store ideas, its website continues to be blamed for the closure of local stores and the thinning out of regional malls. After it was blamed for causing the Borders bookstore chain to close down, Amazon years later started opening its own bookstores. 亚马逊进入实体零售业也颇具讽刺意味。虽然亚马逊在修补店面创意，但它的网站仍然被指责导致了当地商店的关闭，并要挤垮区域性购物中心。在亚马逊被指责导致Borders书店关闭后，亚马逊于几年后开始开设自己的书店。 The new store borrows some concepts from Amazon Books, which includes only titles that reach 4-star ratings online or are anticipated new releases, and relies on data from Amazon.com to stock its shelves. 这家新店从亚马逊书店借用了一些概念，包括只陈列在线达到4星评级的产品或预计将发布的产品，并且依靠亚马逊网站的数据来填充它的货架。 Though there are now a lot of Amazon store concepts, it should still face a lot of competition from traditional retailers with more stores and more experience in physical retail. Plus, with many more people buying online today and Amazon constantly speeding up its deliveries, a major competitor to Amazon 4-star may be Amazon.com. 虽然现在亚马逊商店的概念很多，但是它仍然要面对来自传统零售商的诸多竞争，如更多的商店和更多的实体零售经验等。此外，随着越来越多的人在网上购物，亚马逊不断加快交货速度，亚马逊4星店的主要竞争对手可能就是亚马逊网站。 Alexa（亚马逊智能助手）听到一对夫妇的谈话,未经允许就将其发送给丈夫的雇员。英语读头条（第345期） 亚马逊刚刚亮相了一个比自动售货机更好的选择。英语读头条（第125期） 👇 |
|
|
来自： 新用户02986T3F > 《待分类》
