Shortly after midnight Pacific time on October 6, 2010, a new app built by a small team went live on Apple's App Store.
2010年10月6日，太平洋时间午夜后不久，一个小团队开发的新应用程序在苹果的应用程序商店上线了。
Right away, they noticed people abroad signing up for the app, called Instagram; by 6 a.m. the startup was so overwhelmed with traffic that its servers reportedly melted down.
很快，他们注意到国外有很多人注册了这款名为“照片墙”的应用;到了早上6点，这家初创公司的网络流量已经不堪重负，据报道，它的服务器已经崩溃。
Instagram racked up over 100,000 users in less than a week, making it one of the fastest growing apps ever at the time.
“照片墙”在不到一周的时间里就吸引了超过10万名用户，成为当时增长最快的应用之一。
By December, it had hit 1 million sign-ups.
到12月，它的注册人数已经达到了100万.
Instagram cofounder Kevin Systrom predicted at the time that "communicating via images" would "take off" in the years to come.
它的联合创始人凯文·斯特罗姆当时预测，“通过图片交流”的方式将在未来几年“起飞”。
By the end of the decade, Instagram had more than 1 billion users and was part of one of the most valuable tech companies in the world.
到2019年末，照片墙拥有了超过10亿用户，是世界上最有价值的科技公司之一的一部分。
But it's also working to beat back a newer rival -- TikTok -- which is growing fast and looks as novel as Instagram did in the early 2010s.
但它也在努力击败一个较新的竞争对手——滴答TikTok，后者发展迅速，看起来就像21世纪10年代初的照片墙一样新奇。
Instagram's evolution throughout the decade mirrors the evolution of the broader social media landscape over that time.
照片墙在过去十年的演变反映了更广泛的社交媒体格局的演变。
It started out as a runaway success in the App Store at a time when small startups still appeared to have a fighting chance to compete with more established companies.
它一开始就在苹果商店获得了巨大成功，当时小型初创公司似乎仍有机会与更成熟的公司竞争。
In 2012, it got acquired by Facebook (FB) for a then-astounding $1 billion in a sign of the consolidation to come across the tech industry.
2012年，它被脸书以10亿美元的价格收购，这在当时是令人震惊的，这是整个科技行业整合的一个迹象。
In recent years, Instagram has been copying features from rival networks such as Snapchat (SNAP) and TikTok to adapt to shifting user habits.
近年来，照片墙一直在模仿秒拍和滴答等竞争对手的功能，以适应用户习惯的转变。
Like its parent company, Instagram has also had to confront the dark sides of its platform, from misinformation to online bullying.
和其母公司一样，照片墙也不得不面对其平台的黑暗面，无论是虚假信息还是网络欺凌。
"When Instagram started, it was primarily about following people without their approval, it was about sharing permanent photos with a wide group of people, and it was about sharing relatively frequently," said Josh Miller, a former product lead at Facebook.
“照片墙刚开始建立的时候，主要是在未经他们同意的情况下关注他们，是为了与更多人分享永久的照片，是为了分享得相对频繁，”脸书前产品主管乔希·米勒说。
Now, Instagram -- like so much of the social media industry -- is focusing on ephemeral posts, experimenting with 15-second music videos and offering options to share privately rather than just publicly.
现在，照片墙——就像很多社交媒体行业一样——专注于短暂的帖子，尝试15秒的音乐视频，并提供私下分享的选项，而不仅仅是公开分享。
For ABI Research analyst Eleftheria Kouri, advancements in technology this decade drove the biggest changes in social media, from better smartphone cameras and augmented reality to faster connectivity that allows people to upload Stories or TikTok videos in seconds.
联合商业情报研究分析师艾弗蕾希娅·
库里认为，这十年来科技的进步推动了社交媒体的最大变革，从更好的智能手机摄像头和增强现实技术，再到允许人们在几秒钟内上传故事或滴答视频的更快连接。
Looking ahead, she believes 5G technology has the power to advance social media even further, and make way for more interactive content and immersive games.
展望未来，她认为5G技术有能力进一步推动社交媒体，为更多的互动内容和沉浸式游戏铺平道路。
Miller, the former Facebook product lead, believes the next decade will get people closer to feeling like they're in the same room as people far away.
前脸书的产品负责人米勒认为，未来10年，人们将更近距离地感受到他们与远方的人同在一个房间。
"Many of our social media experiences are an imperfect replacement for being with someone in person," he said.
他说:“我们的许多社交媒体体验并不能完美地代替与某人面对面交流。”
"It's hard to predict what hardware advances will bring, but I'm hopeful that one day I'll sit down in my apartment in Brooklyn, and I'll look across my dining room table, and I'll be able to have dinner with my mom in Los Angeles, sitting across from me."
“很难预测硬件的进步会带来什么，但我希望有一天我能在布鲁克林的公寓里坐下来，从餐桌对面望过去，和我在洛杉矶的妈妈一起吃晚饭，她仿佛就坐在我对面。”
