如何成为有影响力的人（附原文）

影响力是关于领导力的，领导力是关于为自己做你想和别人一起做的事情。

我帮助人们建立他们的个人品牌，这意味着这些人想，以某种方式，是有影响力的。

问题是，很多人希望被“视为”有影响力，而不是他们实际上想影响一个利基，一个流派，或一个行业。原因是：有影响力的人倾向于在某种程度上违背常理，违背常理通常意味着脆弱，很多人不想变得脆弱。

他们希望有影响力，但不与众不同。

他们想和其他人一样，但同时脱颖而出。

而真正的影响力不是这样建立起来的。

如果你真的想有影响力，以下是你需要关注的3个核心原则：

1. 你在提供什么价值？

值的问题。

值的问题。值的问题。值的问题。

跟我一起说。

（有点像哈利路亚写的那样）。

影响力就是你能给别人带来多少价值。

很多人误解了这个词有形的意思，我来解释一下。

这里有一个完美的例子：假设你想成为一个社交媒体营销大师。有很多。他们中的很多人发布了大量的内容。吨。像博客“5种方式，社交媒体可以帮助建立您的业务。”好吧，可能有一些价值...

然后在这个博客里，他们写了5个最一般的，过度讨论的，“没有狗屎”的段落。一个简单的谷歌搜索会给你带来100+文章的完全相同的内容。

那个“社会化媒体营销大师”坐在那里，每天都在炮制这样的博客，非常努力地工作，对自己说：“我在提供价值！为什么没人听我说话！“

因为事实是，你提供的价值非常小。是硬币。你正在抽出价值的最低公分母。

值与“工作”或“努力”的多少关系不大你投入了多少，而在于你所做的有多少是现成的，以及你的观众或市场有多少想了解你所分享的东西。

2. 第一为自己做，第二为别人做

有多少人靠教别人做事为生，这让我很生气他们自己都做不到，更不用说曾经甚至尝试去做了。

使用上面的例子，你知道有多少人称自己为“社交媒体专家”，却无法建立自己的受众群吗？你知道有多少人称自己为“营销思想领袖”，但却从未真正建立起有价值的东西吗？

再进一步怎么样...

你知道有多少私人教练从来没有忍受过一周7天举重，一天吃6餐以上的感觉吗？

你知道有多少“作家”，谁认为他们一个月一次的博客资格作为一个“作家的”？

你知道有多少灵性的“教练”，他们宣扬合一和脚踏实地的重要性，但只知道这是因为他们读了一堆自助书籍，而不是实际上自己做内心的工作？

很多。

很多很多很多。

我知道有一种说法是可以去学校学习你不需要亲身体验来教授它。我认为这种情况少之又少。我非常相信生活经验。如果我们谈论的是为自己创造一份事业，当然。你可以教别人怎么做事赚钱你自己做不到。

但如果你想成为一个思想领袖，并影响人们，那么祝你好运。

你必须经历战壕才能做到这一点。

3.  走自己的路

你知道莫扎特为什么那么有影响力吗？因为他走了自己的路。

你知道毕加索为什么那么有影响力吗？因为他走了自己的路。

你知道迈克尔·乔丹为什么那么有影响力吗？因为他走了自己的路。

你知道为什么乔治·卢卡斯如此有影响力吗？因为他走了自己的路。

每一个伟大的领导者，在任何行业，利基，流派等，已经走了，并将永远走，他们自己的路。

如果你继续努力像其他人一样，你会达到某种程度的成功。毕竟，这就是为什么A+领导者如此之少的原因。很多人都可以成为B级领导。甚至是A级领导人。但世界上的达芬奇，A+级的球员，少之又少。

原因是因为学习如何在某件事上做得非常非常好，这只是一个纪律、练习和投入时间的问题。

但是，学习如何成为有影响力的人，发现自己独特的风格，意味着已经做了所有的练习，然后在某个时候忘记规则，走自己的路。

很少有人愿意这么做。

为什么呢？

因为很恐怖。你将为此受到审判。人们不会喜欢的。人们会质疑它。人们会怀疑你——你甚至怀疑自己。

但这是有影响力的代价。

你一定，一定，走自己的路。

Influence is about leadership, and leadership is about doing for yourself what you would like to do with and for others.

I help people build their Personal Brand, which means those individuals want to, in some way, be influential.

The problem is that a lot of people want to be “seen” as influential, more than they actually want to influence a niche, a genre, or an industry. Reason being: Influential people tend to go against the grain, in some way, shape, or form, and to go against the grain usually means being vulnerable, and a lot of people don’t want to be vulnerable.

They want to be influential, without being different.

They want to be like everyone else, but stand out at the same time.

And true influence doesn’t get built that way.

If you truly want to be influential, here are the 3 core principles you need to focus on:

1. What Value Are You Providing?

Value.

Value. Value. Value.

Say it with me.

VALUEVALUEVALUEVALUEVALUEVALUEVALUE (sort of looks like hallelujah written like that).

Influence is all about how much VALUE you can provide someone.

A lot of people misunderstand what this word tangibly means, so let me explain.

Here’s a perfect example: Let’s say you want to be a social media marketing guru. There’s lots of those. And a lot of them post tons of content. TONS. Blogs like “5 Ways Social Media Can Help Build Your Business.” Ok, could be some value there…

And then inside that blog, they write the 5 most general, over-discussed, “no shit” paragraphs. A simple google search would bring you to 100+ articles with the exact same content.

That “social media marketing guru” is sitting there, churning out blogs like this every day, working really hard, saying to themselves, “I am providing value! Why is nobody listening to me!”

Because the truth is, the value you are providing is very small. It’s pennies. You are pumping out the lowest common denominator of value.

Value has very little to do with how much “work” or “effort” YOU put in, but rather how much of what you are doing is already out there and readily available, and how much your audience or market wants to learn about what it is you’re sharing.

2. Do It For Yourself First, Do It For Others Second

It infuriates me how many people make livings off teaching other people how to do stuff they themselves can’t do, let alone have even tried to do.

Using the above example, do you know how many people call themselves “social media experts” and yet can’t build an audience of their own? Do you know how many people call themselves “marketing thought leaders” but have never actually built something of value?

How about a step further…

Do you know how many personal trainers there are that have never endured the feeling of lifting 7 days a week, eating 6+ meals a day?

Do you know how many “writers” there are, who think their once a month blog qualifies them as being a “writer”?

Do you know how many spirituality “coaches” there are, who preach oneness and the importance of being grounded, but only know that because they’ve read a bunch of self-help books, instead of actually doing the inner work themselves?

A lot.

A lot, a lot, a lot.

I know there is the argument that you can go to school to learn and you don’t have to actually live it to teach it. I think those circumstances are few and far between. I am so much a believer in lived experience. If we’re talking about creating a career for yourself, sure. You can make some money teaching people how to do stuff you yourself cannot do.

But if you want to be a thought leader, and influence people, then good luck.

You have to live through the trenches to do that.

3. Go Your Own Way

Do you know why Mozart was so influential?

Because he went his own way.

Do you know why Picasso was so influential?

Because he went his own way.

Do you know why Michael Jordan was so influential?

Because he went his own way.

Do you know why George Lucas was so influential?

Because he went his own way.

Every great leader, in any industry, niche, genre, etc., has gone, and will always go, their own way.

If you continue trying to be like everyone else, you will reach some level of success. That is, after all, why there are so few A+ leaders. A lot of people can become B leaders. And even A leaders. But the Leonardo DaVinci’s of the world, the A+ players, are few and far between.

The reason is because learning how to be really really good at something is just a matter of discipline, practice, and time invested.

But learning how to be influential, and discover your own unique style, means having done all of that practice, and then at some point forgetting the rules and going your own way.

Very few people are willing to do that.

Why?

Because it’s scary. And you will be judged for it. And people won’t like it. And people will question it. And people will doubt you — and you may even doubt yourself.

But that is the price of being influential.

You must, you must, go your own way.

This article first appeared on Medium.