 Successful people set goals and objectives to help them make decisions and understand what they want to achieve. Understanding what objectives vs. goals are can help you accurately identify your desired outcomes. Setting clear goals and objectives and considering them in your business strategies can help you advance in your career and increase your business's success. In this article, we provide the definition of goals and objectives and explain the similarities and differences between them. 成功人士都会设定目标和目的，来帮助他们做出决定并了解他们想要取得的成功。了解什么是目标与目的，可以帮助你准确地确定你想要的结果。设定明确的目标和目的，并在你的商业战略中考虑这些目标和目的，可以帮助你在事业上取得进步，更上一层楼。在这篇文章中，我们提供了目标和目的的定义，并解释了它们之间的异同。 Definition of objectives vs. Goals 目的和目标的定义 To understand the differences between objectives vs. goals, it can help to recognise their definitions. Goals are long-term changes a person or group works towards. They are relatively broad statements. Objectives are more specific and immediate changes that someone or a group works towards. People and groups usually achieve their goals after meeting several objectives. 要了解目标与目的之间的区别，认识它们的定义会有所帮助。目标是一个人或团体努力实现的长期变化。它们是相对宽泛的说法。目的是一个人或一个团体努力实现的更具体和直接的变化。人们和团体通常在达到几个目的后才能实现他们的目标。 Similarities between goals and objectives 目标和目的之间的相似之处 Goals and objectives are both outcomes that people or groups work towards. Goals and objectives both help people plan for the future. Once people and groups identify their goals and objectives, they can develop strategies to help them achieve them. Goals and objectives can both benefit people and organisations. They can work in conjunction to help people succeed. 目标和目的都是个人或团体努力想要实现的结果。目标和目的都有助于人们对未来进行规划。一旦个人和团体确定了他们的目标和目的，他们就可以制定战略来帮助他们实现目标和目的。目标和目的都能使个人和组织受益。它们可以相互配合，帮助个人取得成功。 Differences between objectives and goals 目的和目标之间的差异 Due to their similarities, many people use the terms goals and objectives interchangeably. However, there are some key differences between these terms. The key differences between goals and objectives are their: 由于二者的相似之处，许多人交替使用目标和目的这两个名词。然而，这两个词之间有一些关键的区别。目标和目的之间的主要区别是: Scope: Goals are broad intentions about what you or your group wants to achieve. Objectives are much narrower. 范围：目标是你或你的团队想要实现的广泛意图。目的要窄得多。 Specificity: Goals are general statements about desired outcomes. Objectives are much more specific with tasks required outlined in clear terms. 具体性：目标是对期望结果的总体陈述。目的更加具体，明确列出了所需的任务。 Measurability: As goals are relatively broad, measuring them can be challenging. As objectives are more specific, they can always get measured using quantifiable units. 可衡量性：由于目标相对宽泛，衡量目标具有挑战性。而目的更加具体，它们总是可以用可量化的单位来衡量。 Tangibility: As goals are broad, they can be intangible. Objectives are tangible targets which you can see and experience. 有形性：由于目标是宽泛的，它们可能是无形的。目的则是看得见摸得着的。 Alignment and order: Goals get set to achieve a person or company's mission, while objectives get set to achieve goals. This places goals higher in order than objectives. 对齐和顺序：设定目标是为了实现个人或公司的使命，而设定目的是为了实现目标。这就将目标置于比目的更高的位置。 Timeline: Goals are long-term plans which may take years to achieve. Objectives are more immediate plans which you or your group may achieve in weeks or months. 时间线：目标是长期计划，可能需要多年才能实现。目的是更直接的计划，你或你的团队可能在几周或几个月内实现。  Examples of difference between a goal and objective 目标和目的之间差异的实际案例 Seeing examples of goals and objectives helps you understand the differences between them. Here are some examples of goals and objectives that professionals or businesses may set: 看些目标和目的的例子可以帮助你理解它们之间的区别。以下是一些专业人士或企业可能设定的目标和目的: Examples of an individual goal and objectives: 个人目标和目的的实例： As a station chef, becoming a sous chef within the next five years is a good goal. It is a SMART goal, because it is specific, measurable, achievable, relevant and time-based. 作为一名厨师，在未来五年内成为副厨师长是一个不错的目标。这是一个明智的目标，因为它是具体的、可衡量的、可实现的、相关的和有时限的。 The station chef can increase their chances of achieving this goal by setting several objectives. These are the specific things they plan to do to make themselves more likely to get promoted. These objectives might be: 厨师可以通过设定几个目的来增加他们实现这个目标的机会。这些是他们让自己更有可能获得晋升而计划要做的具体事情。这些目标可能是: Prepare a meal at home every Sunday that uses a new ingredient or technique 每周日在家准备一顿使用新食材或新技术的饭菜 Find an experienced chef to mentor them within the next two months 找一个有经验的厨师在接下来的两个月内指导他们 Enrol in Le Cordon Bleu's online Gastronomy course next year and complete course around restaurant shifts 明年报名参加蓝带餐厅的在线烹饪课程，并根据餐厅轮班完成课程 Examples of a business goal and objectives: 企业目标和目的的例子： A business wants to become a better global citizen, so its leaders set the goal of becoming carbon neutral by 2025. They then set several objectives that can help them achieve this goal of reducing carbon emissions to a zero level. Their objectives may be: 一家企业希望成为更好的全球公民，因此其领导者设定了到2025年实现碳中和的目标。然后，他们设定了几个目的，可以帮助他们实现将碳排放降至零的目标。他们的目的可能是: Partner with an environmental organisation that plants trees to offset carbon emissions from operations in the next financial quarter 与环保组织合作，在下一个财政季度植树以抵消运营产生的碳排放 Install solar panels on all company buildings in the next three months 未来三个月内，在所有公司建筑上安装太阳能电池板 Switch to compostable mailer bags and cornstarch packing products for shipping products by 2022 到2022年，改用可分解邮袋和玉米淀粉包装产品来运输产品 Eliminate all single-use plastic from the business by 2023 到2023年彻底淘汰一次性塑料 Replace all company vehicles with electric vehicles by 2024 到2024年，用电动汽车取代所有公司车辆 Benefits of setting objectives and goals 设定目的和目标的好处 Setting objectives and goals has several benefits for you, your career and your employer. Some of their shared benefits include: 设定目的和目标对你、你的事业和你的雇主都有好处。它们的一些共同优势包括: Motivating you: Goals and objectives give you outcomes to work towards. Wanting to achieve your goals and objectives and observing your progress towards them can help you stay motivated. 激励你：目标和目的给你努力的结果。想要实现目标和目的，并观察你的进展，可以帮助你保持动力。 Aiding decision making: Your goals and objectives can help you make decisions for your career and business. With clear goals and objectives in place, you can judge which decisions help you move towards your desired outcomes. 辅助决策：你的目标和目的可以帮助你为你的事业和企业做出决策。有了明确的目标和目的，你就能判断哪些决定能帮助你实现你想要的结果。 Driving success: Goals and objectives help you focus your attention towards achieving what success looks like for you. 推动成功：目标和目的帮助你集中注意力去实现你眼中的成功。 Clarifying expectations: Companies and departments also set goals and objectives for employees. Reviewing these goals and objectives can help you understand the professional areas that other people want you to focus on. 明确期望：公司和部门也会为员工设定目标。回顾这些目标可以帮助你了解其他人希望你关注的专业领域。 Giving you a sense of achievement: It feels good to achieve your goals and objectives. This sense of achievement is very important for job satisfaction and mental wellbeing. 给你成就感：实现目标和目的的感觉很好。这种成就感对工作满意度和心理健康非常重要。  Some of the other benefits of setting objectives include: 设定目的的其他好处包括: Providing a strategy for achievement: Setting objectives gives you astrategic path that can help you achieve your desired outcomes. Creating this strategy can help you feel confident that you can succeed. 为取得成就提供战略：设定目的给你提供了一条战略路径，可以帮助你实现你想要的结果。制定这个战略可以让你对自己的成功充满信心。 Giving you small wins: As goals are long-term plans, achieving them can sometimes seem challenging. Setting objectives provides smaller achievements to work towards and celebrate. 给你小胜利：由于目标是长期计划，实现它们有时会显得很有挑战性。设定目的可以让你努力实现和庆祝较小的成就。 Helping you measure your progress: As objectives help you achieve your goals, they can help you measure your progress. Every time you achieve an objective you are closer to achieving your goals. 帮助你衡量进度：正如目的帮助你实现目标一样，它们也可以帮助你衡量进度。每实现一个目的，你就离目标更近一步。 Some of the other benefits of setting goals include: 设定目标的其他好处包括: Providing direction: A goal is similar to a final destination on a journey. Once you set your goal, you can feel confident you're moving in the right direction to reach it. 提供方向：目标类似于旅程中的最终目的地。一旦你设定了目标，你就可以确信你正朝着正确的方向前进。 Helping you set priorities: Your goals are the most important things you want to achieve. When you know what's important to you, you can prioritise actions that help you achieve your goals. 帮助你设定优先级：你的目标是你想要实现的最重要的事情。当你知道什么对你来说最重要，你就可以优先考虑有助于你实现目标的行动。 Helping you achieve your potential: Setting goals encourages you to consider your ultimate dreams and work towards fulfilling them. They ensure you spend your time moving forward in your career rather than staying in the same place. 帮助你发挥潜力：设定目标鼓励你考虑你的最终梦想，并努力去实现它们。他们确保你把时间花在职业发展上，而不是止步不前。 How to set goals and objectives 如何设定目标和目的 These steps can help you set goals and objectives for yourself, your team or your business. 这些步骤可以帮助你为自己、你的团队或你的企业设定目标和目的。 1 Consider what you want to achieve 考虑你想要取得的成就 Knowing what you want to achieve can help you set your goals. If you are setting goals for yourself, identify your career aspirations. Your ambitions can help you naturally identify your goals. When setting goals for professional groups, consider your company's vision and mission. Relevant goals naturally align a business's vision and mission. 知道自己想要实现什么可以帮助你设定目标。如果你在为自己设定目标，确定你的职业抱负。你的志向可以帮助你自然地确定你的目标。在为专业团体设定目标时，考虑公司的愿景和使命。相关的目标自然与企业的愿景和使命相一致。 2 Plan how to achieve your goals 计划如何实现你的目标 Once you've identified your goals, plan how you can achieve them. Each step in your plan is an objective. Speaking to others who've achieved your goals and researching them online can help you identify relevant objectives. 一旦你确定了自己的目标，就要计划如何实现它们。你计划中的每一步都是一个目的。与已经实现目标的人交流，并在网上进行研究，可以帮助你确定相关目标。 For example, a solicitor who wants to specialise in insurance law may speak to another lawyer practising in this area. Becoming an insurance lawyer is their goal. They may learn the insurance lawyer completed a Master of Laws and chose insurance law electives. Earning this degree may become one ofthe solicitor's objectives that will help them achieve their goal. 例如，一个想专攻保险法的律师可以找另一个在这一领域执业的律师。成为一名保险律师是他们的目标。他们可能会了解到保险律师完成了法律硕士学位并选择了保险法选修课。获得这个学位可能会成为律师的目标之一，这将有助于他们实现自己的目标。 3 Refine your goals and objectives with SMART principles 用SMART原则来完善你的目标和目的 The best goals and objectives are SMART: specific, measurable, achievable, relevant and time framed. Remember these principles and refine your goals and objectives so they match their criteria wherever possible. While timeframes are optional for goals, adding a time frame can make you feel more accountable and motivate you to work more efficiently. 最好的目标和目的是SMART：具体（S）、可衡量（M）、可实现（A）、相关（R）且有时限的（T）。记住这些原则，完善你的目标和目的，使它们尽可能符合他们的标准。虽然时间框架对于目标来说可有可无，但是增加一个时间框架可以让你感觉更有责任感，并激励你更有效地工作。 Tips for achieving your goals and objectives 实现目标和目的的小建议 Consider the following tips to achieve your goals and objectives: 考虑以下建议来实现你的目标和目的: Write your goals and objectives down: Writing your goals and objectives down reinforces them in your mind. You can also easily refer back to your written goals and objectives to remind you what you want to achieve and when you want to achieve it. 把你的目标和目的写下来：把你的目标和目的写下来，在脑海中强化它们。你也可以很容易地回顾你写下的目标和目的，提醒你想要实现什么，什么时候实现。 Believe in the process: Setting goals and objectives, then working towards achieving them is a proven method for success. So long as your goals and objectives are achievable, trusting the process should help you achieve your desired outcomes. 相信这个过程：设定目标和目的，然后努力实现它们，是一种行之有效的成功方法。只要你的目标和目的是可以实现的，相信这个过程应该可以帮助你实现你想要的结果。 Stay accountable: Setting goals and objectives is only the first step towards success. Note your timelines and work steadily towards achieving your goals to stay accountable to yourself and your team members. 保持责任感：设定目标和目的只是走向成功的第一步。记住你的时间表，稳步实现你的目标，对自己和团队成员负责。 Ask for help: Whether you're working towards individual or team goals and objectives, getting help from others may be beneficial. Whether you need a supportive ear or expert advice, identify people who can help you and ask for their assistance. 寻求帮助：无论你是在为个人还是团队的目标和目的而努力，从别人那里获得帮助可能是有益的。无论你需要的是默默的支持还是专家的建议，都要找出能够帮助你的人，并请求他们的帮助。 Regularly assess your progress: Refer to your objectives and goals regularly and honestly assess how close you are to achieving them. If you have made little progress, escalate your efforts so you can reach your goals and objectives in a reasonable time. 定期评估你的进展：定期参考你的目标和目的，诚实评估你离实现目标和目的的距离。如果你进展甚微，那就加大努力，这样你就能在合理的时间内达到你的目标和目的。 Please note that none of the companies mentioned in this article are affiliated with Indeed. 请注意，本文中提到的所有公司都与Indeed无关。 Click the below links to view some of our past events: |
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