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看不看得清未来,只差一个战略思维(下)

 万里潮涌 2023-08-19 发布于浙江

首先,先回顾一下:

什么是战略思维?

战略思维是对重大问题进行全局性、根本性、长远性、创新性、开放性谋划的思维方式。

战略思维来源于军事领域,后广泛使用于企业经营和个人成长中。作为自己人生的董事长,我们需具备战略思维,才能掌控自己的人生方向。


创新性

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战略思维的创新性,体现在推出新思想、提出新认识、发明新方法,制定新的切合事物变化发展规律的战略目标和规划。
创新大多不是突然出现的。灵光一闪的创新需要特定机遇,可遇不可求。还有一种创新,在德鲁克的《创新与企业家精神》中是这么描述的:创新是工作。这种创新,是通过扎扎实实地完成工作,不断累积知识和经验,直到实现突破。

我们如何找到创新处呢?

仁爱是创新的源泉

很多人认为只有尚未充分开发的新领域才存在创新,其实不然。需求是创新的起点随着社会的不断变化,人民的需求也不断改变。以一颗仁爱之心,洞察人民内心无声的渴望,就是开发了无尽的创新源泉

从这个角度看,哪里有仁爱,哪里就有创新仁爱作为一种高级的客户思维,本质上就是希望每一位民众都更好,因此能够做到想客户所想,急客户所急,创新也就是自然而然的事了。
例如,面对趋于饱和的服装行业领域,有些人认为服装行业已经没有了创新空间,有些人却能凭借自己的仁爱之心,洞察民众购买服装时的痛点和需要。比如现在大家越来越在意环境保护、渴望为环境保护尽一份力。洞察到消费者对环境的责任感,很多品牌就开始使用不含农药的合成纤维。
再比如,我们内心都有着对国家的热爱与情怀,我们渴望民族品牌的诞生,渴望一份骄傲和荣耀,在这份无声的渴望中诞生了国潮、新中式等大火的潮流趋势。
创新可以不是从0到1,而是1+1>2
创新很多时候需要打破边界,把不同领域的知识和技能结合在一起。比如,苹果手机是智能手机行业的革命性产品。在苹果手机诞生前,手机存在了很多年,互联网也诞生了很多年。苹果手机的颠覆性体现在,把本来就存在的手机硬件和计算机软件,以一种新的方式呈现给了消费者。再比如,网购的诞生,改变了我们购物的方式。网购诞生前,网络一直存在,仓储和物流业我们也不陌生,但是网购却把两者结合了起来,让购物的形式发生了改变。
那如何为创新创造环境呢?
警惕惯性思维
惯性思维是创新的天敌。“这个工作我以前没做过,我肯定做不了。”“同事上班迟到了,肯定是起晚了。”“这个部门的目标没达成,一定是能力有问题。”在工作和生活中,我们会下意识地产生上述“惯性思维”,依赖于已有的习惯、经验和方法,去应对新的问题,在反复使用中形成定型化思维。惯性思维会让我们思维僵化,变得教条,也会让我们安于现状,停滞不前。
所以,时刻留意你的脑海中是否产生了上述的“念头”,发现这样的念头,是打破思维惯性的前提。一旦发现这样的念头,要勇于挣脱这些念头对自己的束缚。
当然,改变惯性并不是指对以前全盘否定,而是根据不同目标的不同症结(对于症结的解释,请参考这篇文章,有针对性地调整策略。
开放性

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在信息泛滥的互联网时代,无论是工作还是生活中,我们会下意识地在海量信息中优先看自己关注的话题,“屏蔽”不感兴趣的信息。久而久之,我们就被禁锢在自己所建构的信息茧房中,失去接触和了解不同事物的能力与机会,工作和生活的认知被固化,也就很难突破现状。因此,面对海量信息,我们首先要有意识地不将自己固定在现有思维的桎梏中,保持开放的态度,同时培养深度思考的能力,合理筛选信息,打破信息茧房。
那如何提升自己深度思考的能力呢?
学习经典
深度思考的重点,是在深度。我们要从思考做事的方法,深入到思考做事的思维;要从思考事件,到思考认知

我们平时刷的短视频、公众号,教给我们很多做事的方法、工具、道理等。同样,网课中,讲师把知识按照他的经验和阅历所形成的理解,用能解决他的问题的方式,灌输给听众。

但是,我们学了很多方法,却不知道这些方法背后的思维是什么。我们听成功人士、专家、教授讲课,却不知道他们对于事物的认知到底是怎样的。简而言之,我们在“术”上很勤奋,却始终没有在“道”上有突破。

而经典,正是帮助我们在“道”上用功的绝妙抓手。因为经典都是从思维、认知、哲学等更高层面来探讨事物发展的本质和规律。

比如,道德经被称为“万经之王”,里面的每一章,都是在哲学层面指导我们人生的方方面面。

举个例子,

《道德经》第22章:“少则得,多则惑。”

我们常说“大道至简”,反过来就是“小道至繁”。跟孩子讲道理,有时候讲得越多孩子跑开得越远;企业中,规章制度越繁琐,员工践行程度反而越低——这就是“多则惑”。因此,要学会做减法,不断去除纷繁的枝蔓,才能看到事物的本质,找到那条直指人心的关键路径,集中精力打透一个点,才会有“少则得”。

很多人会说,我看不懂文言文,读得很慢。曾国藩有句话叫做“结硬寨,打呆仗”,读经典不怕慢,慢慢学、认真学,坚持就会有效果。形成解决问题的思维、拥有更高层面认知,自然就能心生万法。
深度思考后,要怎么用出去呢?
“学习”不光要学,更要习
孔子讲“学而时习之”,西方有“一万小时定律”理论。“习”就是实践,只有实践出来、“习”出来,才将学的内容转化成自己的东西。
举几个“习”出来的例子:
阅读后写作,就是一种深度思考的方式。读后感、短评、日记等形式都可以,不一定写得有多长,哪怕是在朋友圈转发文章时写个推荐语也是一种方式。但一定是自己思考出来的,而不是复制粘贴文章中的某一句话,或别人的推荐语。
除了文字的形式,也可以把学到的东西通过讲的方式“习”出来。可以找你的朋友、你的父母等作为听众,讲完之后,听听他们的反馈。讲的过程其实是一个内在消化和重构的过程,通过讲能把关键节点上的因果关系及逻辑架构理清楚,帮助自己梳理知识体系。
如果在工作和生活中,能找到适合实践的场景,直接按照经典中的哲学思想去做,在实践中不断加深感悟,这也是很好的“习”。
战略思维,可以让我们更好地在复杂的环境之下,透过现象把握本质从而作出正确的选择。

LANGUAGE:ENGLISH👇
In our last two articles, we have described the first three elements of strategic thinking: strategic vision, long-term planning and insightfulness. Today we will focus on the last two elements: innovation and open-mindedness.
First, let us review: What is strategic thinking?
Strategic thinking involves planning for significant issues with strategic vision, long-term planning, insightfulness, innovation, and open-mindedness.
Originally a term from the military field, strategic thinking has been widely applied to the areas of business management and personal growth. As the CEO of our own lives, possessing strategic thinking is essential.

Insightfulness

Steve Jobs once said that the difference between leaders and followers lies in innovation. The innovativeness of strategic thinking is reflected in introducing new ideas, proposing new understanding, inventing new methods, and formulating new strategic goals that align with the changes and development of things.

Innovation does not happen suddenly; rather, “eureka moments” of innovation happen under specific situations. Peter Drucker describes innovation in Innovation and Entrepreneurship as hard work. This type of innovation comes from diligently completing tasks, continuously accumulating knowledge and experience, until a breakthrough is achieved.

How do we know where to innovate?

Compassion is the source of innovation

Many believe that innovation only exists in underdeveloped domains, but that is not true. The existence of needs is the starting point of innovation, and as society constantly evolves, people's needs change as well. With a heart full of compassion and by understanding the unspoken yearning in people's hearts, an endless source of innovation can be tapped into.
From this perspective, wherever there is compassion, there is innovation. Compassion, as a form of advanced customer thinking, fundamentally wishes for the betterment of each individual. When one can think and act in line with the customers' innermost wishes, innovation becomes a natural outcome.
For instance, many believe there is no more room for innovation in the clothing industry, while others, driven by their compassion for customers, manage to see beyond the market. For example, more and more people are concerned about our environment and aspire to protect it. Recognizing customers’ sense of responsibility towards the environment, many brands have started using pesticide-free synthetic fibers.
Similarly, the love and patriotism we have for our country also led to the emergence of national brands and gave rise to trends like 'guochao' and 'new Chinese style.'

Innovation does not have to be from 0 to 1; it could be 1+1 > 2
Innovation often requires breaking boundaries and combining knowledge and skills from different fields. Let us take the revolutionary product, the iPhone, as an example. Before the invention of the iPhone, mobile phones had been around for years, and the internet had also existed for quite some time. The innovative aspect of the iPhone lies in presenting existing mobile hardware and computer software to consumers in a new way. Similarly, the emergence of online shopping also changed our shopping habits. The internet already existed, warehousing and logistics are not new either, yet online shopping combined these elements, altering the way we shop.
How can we create an environment for innovation?
Beware of inertial thinking
Inertial thinking is the enemy of innovation. Phrases like 'I have never done this before, I definitely cannot do it' or 'you did not meet our target goal must be because you are not capable enough' are examples of inertial thinking. It relies on existing habits, experiences, and methods to handle new problems, which leads to rigid thinking. Inertial thinking can make us inflexible, dogmatic, and stagnant.
The first step is to pay attention and become aware of inertial thinking in our thought process. Once you recognise these thoughts, be brave enough to break free from their constraints. Of course, subverting inertial thinking does not mean we have to deny our past experiences, but we can try to adjust strategies based on different challenges.

Open-mindedness
We live in an age of media saturation with a tendency to subconsciously focus on information that appeal to our interests while ignoring irrelevant content. Harvard professor Cass Sunstein calls this phenomenon 'information cocoon.' Over time, we become trapped in self-constructed information cocoons, losing the ability and opportunity to engage with diverse things. This will lead to fixed perceptions which hinders progress.
Therefore, when faced with a wealth of information, it is important to maintain an open attitude and consciously cultivate deep thinking skills. With an open heart, learning to sift through information rationally can help break down “information cocoons.”

How to enhance our ability of deep thinking?
Study classics
The essence of deep thinking lies in its depth. We should move beyond thinking about how to do things and delve into thinking about the thinking itself.
Online courses and articles can teach us methods and tools. We listen to successful individuals, experts, and professors, but we fail to grasp their fundamental understanding of things. In short, we work diligently on the 'how' but fail to make breakthroughs on the level of 'Dao.'
Chinese classics offer a fantastic way to engage with 'Dao.' They explore the essence and principles of things from higher-level perspectives like thinking, cognition, and philosophy.
For example, the Tao Te Ching, known as the 'King of Ten Thousand Classics,' guides various aspects of life at a philosophical level. Chapter 22 of the Tao Te Ching states, 'To have little is to gain. To have plenty is to be confused.' We often say 'the greatest truths are the simplest,' which implies that too much complexity leads to confusion. Teaching children, for instance, sometimes the more we explain, the further they run away. In organizations, overly complicated rules result in less adherence and lead employees 'to be confused.' Hence, learning to simplify things allows us to better see the essence of things and to gain access to people's hearts.
Many might say, 'I cannot understand classical Chinese literature, and I read too slowly.' A saying by Zeng Guofan, a Qing-dynasty statesman, goes, 'strengthen the village, fight the dull war.' Reading classics slowly is the way to comprehend it. Progress comes from persistent and earnest learning. Developing problem-solving thinking and higher-level cognition will naturally yield a multitude of ideas.
After thinking deeply, how do you apply it?
'Learning' is not just about acquiring knowledge; but it is also about practicing
Confucius said, 'To learn and at due times to repeat what one has learnt.' In the West, the '10,000-hour' theory also applies. 'Applying' means putting what you have learned into practice and making it your own.
A few examples of “applying” include writing after reading. Whether it is a book review, a diary entry, or a social media post, form your original thinking and not merely copy a sentence from an article or someone else's recommendation.

You can also internalize your learning by teaching it to others. Practice speaking about what you have learned to friends, parents, etc., and listen to their feedback. The process of explaining is the process of internalizing and restructuring. Through explaining, you sort out the relationships and structures at key points.

If you can deepen your understanding of Chinese philosophical ideas through practice, then it is also a powerful form of 'application.'

Strategic thinking enables us to understand the essence behind complex situations, allowing us to make the right choices.



往后的内容,将会继续围绕这个时代的能力清单帮助你在知识同质化、人才同质化的时代脱颖而出。

In the following weeks, we will continue to focus on the skills needed in this era, helping you stand out in an increasingly homogenised world.

音/晗月、宇佳   文/艾则   编/娓伊   译/子欣   校/冬冬

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