损失厌恶(Loss Aversion) 人们对损失的感受要强烈得多。图片来源:作者使用AI生成 认知负荷 锚定效应 价格锚点在直播购物中心起着关键作用。图片来源:作者使用AI生成 设备迭代 结语 越来越多的人在通过直播购物。图片来源:作者使用AI生成 参考文献 [1] Lee, Chao-Hsing, and Chien-Wen Chen. 'Impulse buying behaviors in live streaming commerce based on the stimulus-organism-response framework.' Information 12.6 (2021): 241. [2] Zhu, Ying, and Jeffrey Meyer. 'Getting in touch with your thinking style: How touchscreens influence purchase.' Journal of Retailing and Consumer Services 38 (2017): 51-58. [3] Lo, Pei-San, et al. 'Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis.' Journal of Business Research 147 (2022): 325-337. [4] Ma, Yingying. 'To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations.' Telematics and Informatics 59 (2021): 101562. [5] Li, Mingwei, Qingjin Wang, and Ying Cao. 'Understanding consumer online impulse buying in live streaming e-commerce: A stimulus-organism-response framework.' International journal of environmental research and public health 19.7 (2022): 4378. [6] Lee, Chao-Hsing, and Chien-Wen Chen. 'Impulse buying behaviors in live streaming commerce based on the stimulus-organism-response framework.' Information 12.6 (2021): 241. 策划制作 作者丨Denovo 科普团队 审核丨杨小洋 四川师范大学心理学院副教授 策划|丁崝 责编丨丁崝 |
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