Back to the era of the Hawaiian monarchy, the origin of Hawaiian heirloom jewelry can be found. The Hawaiian kingdom had long enjoyed a favorable relationship with England.In February 1862, Prince Alb...Full Article
Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to ...Full Article
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to...Full Article
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. ...Full Article
Can you hear me now?Youd be hard pressed to find someone in the US who doesnt know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over...Full Article
This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years. Learn how greatly...Full Article
Ever had one of those conversations where you wondered what the topic was and the only word you could identify was "I"?As a marketer, I often recommend marketing yourself. However, there co...Full Article
Become your customers top-of-mind choice.Some of these snapshots of real life SmartPartnership success stories can be adapted to help your kind of business (or non-profit or government agency) thrive?...Full Article
How many times have you been at a networking function and been lost for words when asked what do you do?We all have. But do you see this as a threat or an opportunity?Developing a Personal Branding St...Full Article
The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded ...Full Article
Americans have always liked their coffee hot. But then Starbucksmade hot coffee desirable, in demand, and extraordinarilyprofitable. And then Starbucks made coffee cool with itssuper-popular iced Frap...Full Article
Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product.Brandin...Full Article
When people mention the word brand they usually mean a well known, well defined company. Thats why consumers frequently mention names such as Target, Rolex, Apple, BMW and others who have done an exce...Full Article
Propose success, demand performance, and brand your market with appeal. In a world of costly business start-ups, expensive design tools, and rugged competition you can still beat the system. Success r...Full Article
New designer uniforms could be the gold charm McDonalds needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the abili...Full Article
Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonalds, Burger King, and other companies...Full Article
Businesses eager to open often give little thought to their identity.With so much to get done, designing an appropriate logo hardly seemslike a top priority. However, this oversight can prove to be a...Full Article
In this article i will explain how you can make your brand an succes.Corporate branding...does not start at your logo and stops at your products. The corporate brand is more than the visible parts, bu...Full Article
Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.Some organisations invest fortunes in this endeavour but theres nothing stopping any o...Full Article
Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, Geo...Full Article
